In today's digital landscape, Brand Safety has emerged as a critical concern for marketers aiming to protect their brand's reputation online. Brand safety tools are essential for screening and managing content alignment across advertising platforms, ensuring that your brand's ads do not appear alongside harmful or inappropriate content. These tools leverage advanced technologies to monitor, detect, and act against content that could jeopardize brand integrity, providing marketers with peace of mind and preserving customer trust.

Sprout Social

Sprout Social provides comprehensive brand safety tools designed to protect brands from risks on social media platforms. The tool offers automated solutions to monitor and manage brand reputation by tracking online conversations about the brand, managing how brand hashtags are used, and ensuring that ads do not appear next to inappropriate content. This proactive approach helps companies respond to reputational risks before they escalate into larger issues, thereby safeguarding the brand's public image effectively.

With its robust capabilities, Sprout Social enables companies to maintain a consistent and secure brand presence online. Features such as social listening integrate with the platform's analytics to offer real-time insights into public perception, allowing brands to make informed decisions and adjust strategies swiftly. Additionally, Sprout Social's tools for content and comment monitoring on social channels ensure that all communications align with the brand's values, further enhancing safety measures and reinforcing brand integrity.

Proofpoint

Proofpoint offers comprehensive brand safety tools that specialize in protecting organizations from impersonation attacks and securing digital communications across various platforms. Their solutions focus on preventing brand abuse through advanced impersonation protection measures. This includes securing email communications by authenticating emails and implementing DMARC policies to prevent attackers from posing as the brand, ensuring that emails reach their intended recipients without being flagged as spam.

Additionally, Proofpoint's holistic approach extends to monitoring and defending against risks associated with compromised supplier accounts. Utilizing behavioral AI, machine learning, and threat intelligence, Proofpoint identifies risky suppliers and prevents malicious activities from affecting the brand. Their system also automates the detection of new registered domains that could pose as the business, providing an essential layer of protection against fraudulent activities that could harm the brand’s reputation.

Adobe Analytics

Adobe Analytics offers robust brand safety tools that ensure advertising campaigns are delivered in secure, brand-appropriate environments. This platform integrates with leading industry partners like Comscore, DoubleVerify, and Integral Ad Science to provide customizable controls for fraud protection, contextual filtering, and keyword targeting. With a focus on protecting against non-human traffic and ensuring ads do not appear next to offensive content, Adobe Analytics allows advertisers to maintain a positive brand perception and secure their online reputation effectively.

The tool supports ads.txt initiatives, enhancing transparency in digital ad selling and helping advertisers avoid domain spoofing and illegitimate traffic by verifying authorized ad sellers. Adobe Analytics employs comprehensive internal measures to manage platform-wide fraud, ensuring less than 3% invalid traffic and proactive blocking of suspicious domains. Moreover, their contextual filtering capabilities allow advertisers to fine-tune where their ads appear, matching their brand safety requirements and minimizing exposure to harmful content.

Integralads

Integral Ad Science (IAS) is a leading technology firm specializing in assessing the value of digital advertising placements. With a focus on maximizing the value of each impression, IAS ensures that advertisements are seen by real people in safe and appropriate environments, thus enabling contextual targeting and optimizing supply chains. Through data-driven technologies providing actionable real-time signals and insights, IAS aims to set the global standard for trust and transparency in digital media quality.

IAS offers key features such as ad fraud detection tools, ad revenue optimization, mobile measurement partner solutions, and ad fraud prevention software. By leveraging patented media quality indices and tackling issues like fraud, viewability, and brand risk, IAS supports the world’s largest brands, publishers, and platforms in their media planning and buying efforts, helping them maintain both reputation and effectiveness.

Zefr

Zefr is a leading platform specializing in brand suitability targeting and measurement within walled garden environments, notably enhancing brand safety on platforms like TikTok, Meta, Snap, and Youtube.

The technology behind Zefr utilizes a Patented AI, architected specifically for complex digital environments, which evaluates over 5 billion content types daily for brand suitability. This meticulous approach ensures that brands can avoid misaligned impressions and extend their reach without compromising on content quality or brand integrity. By adhering to industry standards set by GARM and 4A’s, Zefr not only supports pre-flight targeting but also post-campaign verification, ensuring that brand advertisements are consistently displayed in suitable contexts.

Fraudlogix

Fraudlogix specializes in building brand safety technology tailored to protect your brand's reputation and performance. Their tools ensure brand-content alignment, allowing advertisers to monitor 100% of digital media buys and avoid appearing in environments that don't align with their brand image. With features like a customizable dashboard UI and the ability to add or remove unlimited keywords in real-time, Fraudlogix offers a comprehensive solution for brand safety.

By automatically flagging unsafe URLs and offering brand-specific, custom category and content inputs, Fraudlogix empowers advertisers to maintain brand-safe environments for their digital campaigns. Their development team is available for additional customization at no extra cost, providing tailored solutions to address specific brand safety challenges.

Beemray

Beemray's brand safety solution provides maximum protection for global media buys, leveraging data to target inventory aligned with brand values pre-bid. Using Beemray Moments AI, which utilizes ontology and machine learning, advertisers can drive accurate content classification and ensure comprehensive coverage. Beemray's brand safety data enables marketers to identify, plan, and execute media aligned with specific risk profiles across 11 categories, including Crime, Hate Speech, and Socially Debated Issues, according to GARM’s Brand Suitability Framework.

With real-time monitoring and optimization, Beemray ensures continuous quality control, offering peace of mind to marketers throughout the day. Additionally, Beemray's contextual targeting solutions, powered by real-time signals and AI, enable advertisers to reach the right consumers across multiple screens in perfect moments without relying on cookies, IDs, or personal data. The integration of Beemray's platform with Verve Group's suite of programmatic solutions further strengthens its ability to improve marketing outcomes through better audience segmentation and contextual targeting.

Targetoo

Targetoo ensures brand safety by integrating with leading tools like Integral Ad Science (IAS) to protect brands from being associated with inappropriate content. Utilizing pre-bid protocols and other brand safety solutions, Targetoo offers comprehensive protection to keep brands safe during the advertising process.

Marketing Analytics tools are indispensable for businesses aiming to navigate the complex landscape of digital marketing effectively. These tools not only enhance the precision of campaign tracking and customer segmentation but also elevate ROI by enabling data-driven decisions. This guide will explore how these solutions can help you with the deep analysis of consumer behavior and campaign performance.

Windsor

Windsor.ai is a robust marketing analytics tool that empowers marketers to consolidate data from multiple platforms into a single, unified view. By seamlessly integrating data sources like Google Analytics, Facebook Ads, and HubSpot, Windsor.ai enables businesses to track performance metrics across channels, simplifying the reporting process. This integration eliminates the need for manual data wrangling, allowing marketers to focus on interpreting insights and making data-driven adjustments in real-time. With Windsor.ai, marketers can create custom dashboards, offering a clearer perspective on customer journey analytics and campaign performance, all in one place.

What sets Windsor.ai apart is its advanced attribution modeling capabilities. Through machine learning, Windsor.ai goes beyond basic tracking to attribute conversions accurately across touchpoints, giving a more holistic view of a customer’s journey. By leveraging multi-touch attribution, Windsor.ai helps marketers identify the most effective channels and tactics, ultimately optimizing their return on advertising spend (ROAS). This makes Windsor.ai an invaluable tool for businesses aiming to maximize their marketing budgets through smarter, data-driven decisions.

Similarweb

Similarweb stands out as a premier tool for digital marketing analysis, offering comprehensive insights into website performance and competitive benchmarks across industries. This platform facilitates an in-depth understanding of traffic sources, engagement metrics, and overall market influence, enabling businesses to identify growth opportunities and refine marketing strategies effectively. By integrating data from various sources, Similarweb allows marketers to visualize the impact of their marketing efforts in conjunction with sales, finance, and other key business areas.

With its ability to track and analyze data from over a thousand connectors, Similarweb provides robust support for SEO optimization and competitive analysis, making it an invaluable asset for businesses aiming to enhance their digital presence. The platform offers detailed reports on unique visitors, average visit duration, bounce rates, and traffic sources, among other metrics, equipping marketers with the tools to optimize their campaigns and better understand their audience. Furthermore, Similarweb's predictive analytics and real-time data capabilities ensure that businesses can quickly adapt to market changes and maintain a competitive edge.

Overall, Similarweb is not just a tool for viewing analytics but a comprehensive suite that supports strategic marketing decisions. Its user-friendly interface and extensive data integration capabilities make it suitable for both small businesses and large enterprises aiming to leverage digital intelligence for market success.

Grow

Grow is a marketing analytics tool designed to cater to the needs of businesses seeking to optimize their marketing strategies through data-driven insights. It allows organizations to integrate and analyze data from various sources, helping them understand market trends, customer behavior, and campaign performance. The tool's main strength lies in its ability to provide real-time analytics, which supports businesses in making quick, informed decisions to adapt and refine their marketing efforts continually.

Grow's platform offers a comprehensive view of a company's marketing data, enhancing the ability to track, compare, and analyze different marketing channels and campaigns. This level of insight helps in identifying what strategies work best and which areas require improvement, thereby enabling businesses to achieve better ROI. Moreover, Grow's intuitive interface and user-friendly features allow users without deep technical expertise to harness the power of advanced analytics, making it accessible to a broader range of professionals within an organization.

The integration capabilities of Grow extend its utility by allowing it to function seamlessly with other tools and systems within the marketing technology stack. This interoperability ensures that all data, whether from CRM, email marketing, social media, or advertising campaigns, is centralized, providing a holistic view of all marketing efforts. This centralized approach not only saves time but also enhances the accuracy of the insights generated, leading to more effective and targeted marketing strategies.

Fivetran

Fivetran specializes in streamlining data integration from over 300 sources to empower marketing teams with deep insights into customer behavior and campaign performance. This tool automates data movement, significantly reducing the time and complexity of preparing data for analysis. By unifying data across disparate systems, Fivetran provides marketers with the comprehensive visibility necessary to drive precise, ROI-focused marketing strategies.

With its robust analytics capabilities, Fivetran facilitates advanced marketing strategies by allowing teams to seamlessly combine and analyze data from various marketing channels and consumer interactions. This holistic approach helps in optimizing the entire marketing funnel, from acquisition through retention, enabling marketers to make data-driven decisions swiftly. Moreover, Fivetran enhances data governance, ensuring that insights derived are both reliable and compliant with prevailing data protection standards.

Knime

Knime offers a comprehensive suite of marketing analytics tools designed to give businesses a complete view of their customer data. By leveraging machine learning and advanced data transformation techniques, Knime enables marketers to analyze large datasets, predict customer behavior, and optimize marketing campaigns. The platform supports a variety of use cases such as predicting customer churn, conducting sentiment analysis on social media posts, evaluating customer experiences through topic models, and performing keyword research for SEO. These capabilities allow marketers to make data-driven decisions and improve the effectiveness of their marketing strategies.

Knime's solutions are accessible through a repository on the Knime Hub, which includes pre-built workflows for various marketing analytics tasks. These workflows can be customized to meet specific business needs and are designed to simplify complex data analysis processes. Marketers can use Knime to integrate data from multiple sources, automate data preparation, and create visualizations that provide actionable insights. By utilizing Knime, businesses can enhance their marketing efforts, achieve high-precision targeting, and ultimately increase their campaign ROI while ensuring data security and privacy.

Burt

Burt Intelligence offers an automated ETL platform designed to consolidate, map, and harmonize partner and advertiser data, providing valuable insights for campaign performance. Through powerful queries and analytics apps, users can ask questions about their advertising data and instantly visualize the resulting insights using overview dashboards and detailed reports. The platform also offers personalized recommendations to help users gain revenue and grow their operations. Trusted by leading brands in the new media landscape, Burt Intelligence bridges the gap between data and decision-making, empowering businesses to optimize their advertising data and operations.

Burt Intelligence's comprehensive platform includes features like advanced programmatic analytics, automated client-facing reporting, and inventory forecasting & optimization. With functionalities to generate executive and financial reports, identify optimization opportunities, and forecast campaign delivery, Burt Intelligence simplifies data analysis and decision-making processes for media owners, publishers, advertising agencies, and marketing professionals. By providing actionable insights and fostering data-driven decisions, Burt Intelligence helps businesses maximize revenue and accelerate growth in the competitive advertising industry.

Qlikview

Qlikview is a powerful marketing analytics tool designed to help businesses integrate, transform, and analyze their data from multiple sources. By combining data from hundreds of sources, Qlikview allows marketers to gain a comprehensive view of their campaigns, providing insights that can drive better decision-making. The platform supports AI-powered analytics, enabling users to predict future outcomes based on historical data and uncover hidden relationships within their datasets. This helps businesses optimize their marketing strategies, prioritize investments, and enhance customer engagement throughout the entire lifecycle.

One of the key strengths of Qlikview is its ability to break down data silos and provide a single, reliable source of governed data. This ensures that marketing teams can trust the accuracy of their KPIs and make informed decisions. The platform's advanced self-service analytics capabilities allow any user to access, visualize, and analyze their data, design dashboards, and run reports. Additionally, Qlikview offers conversational analytics, enabling users to ask questions in natural language and receive answers in an easy-to-understand format. By automating data integration and preparation, Qlikview frees up time for teams to focus on exploring insights and refining their marketing campaigns for better performance and ROI.

Adobe Analytics

Adobe Analytics is a robust marketing analytics tool designed to help businesses understand customer data, personalize experiences, and optimize return on investment. It goes beyond traditional marketing analytics by offering features for customer journey analysis and leveraging the capabilities of the Adobe Experience Platform. With real-time data processing, customizable segmentation, and calculated metrics, Adobe Analytics provides comprehensive insights that drive data-driven decision-making. This tool is particularly beneficial for B2B companies looking to monitor website usage, evaluate lead generation, and assess marketing campaign success.

What sets Adobe Analytics apart is its ability to integrate seamlessly with other Adobe Experience Cloud platforms, offering a holistic view of customer interactions across multiple channels. This integration allows businesses to detect anomalies, identify trends, and optimize user experiences with advanced statistical models and AI capabilities. Features like Flow Reports and Visualizations provide detailed user navigation insights, helping identify areas for improvement. By utilizing multichannel data collection and sophisticated attribution models, Adobe Analytics enables businesses to effectively reach and convert their target audiences, enhancing their overall marketing strategies.

Supermetrics

Supermetrics is a robust marketing analytics tool designed to help businesses connect, transform, and analyze their data from various sources. It supports full-funnel measurement and data visualization, allowing users to draw insights from social media, performance marketing, SEO, and more. Supermetrics integrates seamlessly with popular destinations like Google Sheets, Google Data Studio, Looker Studio, BigQuery, and Power BI, making it an essential tool for agencies, e-commerce, large consumer brands, B2B SaaS, and enterprises.

One of the key features of Supermetrics is its ability to eliminate data silos by consolidating marketing data into a unified platform. This not only simplifies the data management process but also enhances the ability to make data-driven decisions. Supermetrics offers a variety of templates and pre-built connectors to facilitate easy reporting and dashboard creation, saving time and effort for marketing teams. Additionally, it supports budget pacing, allowing marketers to monitor and optimize their marketing spend effectively. Whether you are looking to improve your data visualization, streamline data warehousing, or enhance your full-funnel measurement, Supermetrics provides the tools and support needed to elevate your marketing analytics capabilities.

Ninjacat

Ninjacat is a comprehensive marketing analytics tool designed to streamline data management and reporting for digital marketing agencies. It integrates with platforms like Google AdWords, Bing Ads, Analytics, Facebook, and DoubleClick, providing a unified interface for monitoring campaigns and generating detailed reports. With Ninjacat, users can save time on monthly marketing reports, reduce client churn, and gain new clients by showcasing their marketing performance effectively.

One of the standout features of Ninjacat is its ability to auto-generate polished reports for numerous clients from a single template, significantly reducing the need for creating ad hoc templates. The platform offers over 100 pre-built data connectors to various marketing platforms, allowing agencies to centralize, analyze, and act on marketing data at scale. Additionally, Ninjacat supports advanced analytics capabilities, such as data cleansing, taxonomy repairs, and budget updates, empowering marketers to make informed decisions quickly and efficiently.

Zoho Analytics

Zoho Analytics is a robust marketing analytics tool that enables users to derive meaningful insights from their data. It allows the visualization of data through interactive dashboards, making it easier to understand and predict key marketing metrics. By integrating marketing data from various sources like Zoho Campaigns, Google Search Console, and Google Analytics, Zoho Analytics provides a centralized platform for comprehensive data analysis. This helps in tracking campaign performance, measuring ROI, and optimizing marketing spend efficiently.

With Zoho Analytics, users can analyze website traffic metrics in minutes, identify high-performing pages, and create content that resonates with their target audience. The tool also offers powerful pre-built dashboards for analyzing email campaigns, tracking open and click rates, and planning email marketing strategies effectively. Additionally, Zoho Analytics supports cross-functional data analysis by combining data from different sources such as Bing Ads, Google Analytics, and CRM systems, allowing users to create a complete conversion funnel and make informed decisions. The platform's AI assistant, Zia, can generate reports and KPI widgets based on user queries, enhancing the overall data analysis experience.

Kochava

Kochava offers a comprehensive mobile measurement platform, serving as the Mobile Measurement Partner (MMP) for marketers. Their Marketers Operating System® (m/OS) integrates omni-channel marketing solutions for advertisers and publishers, providing better insights and actionable data in one operational platform. With Kochava, businesses can scale their operations by harnessing the power of best-in-class solutions.

Founded in 2011, Kochava began with a focus on understanding the feedback loop of user acquisition, engagement, and lifetime value (LTV) for mobile applications. Based in Sandpoint, Idaho, Kochava has grown to become a leading provider of mobile attribution and analytics solutions, serving clients globally. Their Unified Audience Platform enables businesses to manage their data and unleash the power of connected audiences.

As mobile continues to play a crucial role in brand-consumer interactions, Kochava's platform empowers businesses to track and optimize their marketing campaigns effectively. With features like real-time tracking, attribution reporting, and fraud prevention, Kochava helps businesses make informed decisions to maximize their ROI from mobile advertising efforts.

Glew

Glew is an essential marketing analytics tool that helps businesses collect and analyze data from various marketing channels. By integrating data from sources such as websites, CRM systems, and advertising platforms, Glew provides a comprehensive view of marketing performance. This allows businesses to measure key performance indicators (KPIs), track customer journeys, and identify the most effective marketing strategies. With its advanced channel mapping and attribution modeling, Glew helps users understand the true impact of their marketing efforts, ensuring that resources are allocated efficiently to drive growth and revenue.

One of the standout features of Glew is its ability to provide actionable insights through split testing and multivariate analysis. This enables businesses to optimize their marketing campaigns by comparing different versions of ads, emails, and website elements to see which performs best. By continuously analyzing and refining marketing strategies based on data-driven insights, businesses can improve customer acquisition, retention, and overall ROI. Additionally, Glew's easy-to-use interface and automated reporting capabilities save time and reduce the complexity of marketing analytics, making it an invaluable tool for marketers and business owners alike.

Klipfolio

Klipfolio is a robust marketing analytics tool that empowers businesses to visualize their data through interactive dashboards. By consolidating data from multiple sources such as Google Analytics, Facebook Ads, and HubSpot, Klipfolio provides a comprehensive view of marketing performance. This enables marketers to track essential metrics like website traffic, lead generation, conversion rates, and social media engagement in real-time. The platform offers a variety of pre-built dashboards and metrics, allowing users to quickly set up and customize their reporting to meet specific business needs.

One of Klipfolio's standout features is its ability to integrate seamlessly with numerous marketing services and APIs, facilitating the creation of highly customizable dashboards. Users can easily monitor and share key performance indicators (KPIs) across teams, ensuring everyone is aligned and informed. Additionally, Klipfolio supports advanced data visualization, making it easier to identify trends, track campaign performance, and make data-driven decisions. Whether you are a small business or a large enterprise, Klipfolio helps streamline your marketing analytics, driving efficiency and enhancing your overall strategy.

Adverity

Adverity stands out as an innovative solution for transforming marketing analytics. This platform streamlines data collection from diverse sources into a single, coherent repository, enhancing the accuracy and reliability of marketing reports through automation. Adverity's capability to harmonize and automate data handling minimizes the manual effort typically required in data integration, significantly accelerating the journey to actionable insights.

With its vast array of data connectors, Adverity enables seamless integration of data across multiple marketing channels. This feature allows marketers to compare and analyze campaign performances effectively, aiding in more informed decision-making about budget allocations and strategic directions. Moreover, Adverity offers advanced visualization tools and customizable dashboard widgets that facilitate real-time data exploration and sharing, making it easier for marketers to track performance metrics and generate consistent, speedy reporting.

Another significant advantage of using Adverity is its focus on reducing errors that often accompany manual data handling. By automating the fetching and integration of necessary marketing data, Adverity ensures that marketers can rely on their data's accuracy for making strategic decisions. This not only boosts the confidence in data-driven insights but also supports marketing agencies in enhancing operational efficiency and client reporting.

Hubspot Marketing Hub

HubSpot Marketing Analytics provides a comprehensive suite of tools designed to help businesses measure and analyze their marketing efforts across multiple channels. With HubSpot, users can easily track website performance, email marketing effectiveness, social media engagement, and much more in a centralized dashboard. This integrated approach allows marketers to view real-time data, gather actionable insights, and adjust their strategies accordingly. By leveraging HubSpot’s analytics, businesses can identify high-performing content, optimize conversion paths, and better understand customer interactions, ensuring each marketing dollar is spent effectively.

One of the key advantages of HubSpot Marketing Analytics is its seamless integration with the entire HubSpot CRM platform, enhancing the alignment between sales and marketing teams. This connectivity ensures that every lead, customer interaction, and transaction is tracked and analyzed for maximum insight. HubSpot also offers customizable reports and dashboards, enabling marketers to focus on metrics that matter most to their goals. Whether it’s improving lead generation, increasing customer engagement, or proving ROI, HubSpot provides the tools necessary for businesses to scale their marketing efforts and achieve measurable success.

Dashthis

DashThis is a dynamic and automated marketing reporting tool that simplifies the creation of comprehensive digital marketing dashboards. Designed for marketers and agencies, DashThis enables users to pull data from various digital marketing platforms like Google Analytics, Facebook Ads, and LinkedIn into a single dashboard. This centralized reporting tool helps users save significant time, replacing the need for manual data compilation from multiple sources, which often involves cumbersome spreadsheets or multiple analytics tools.

With DashThis, marketers can easily select and customize key performance indicators (KPIs) to create visually appealing reports that showcase their marketing efforts' effectiveness. The platform supports an array of major data sources, allowing for seamless integration and real-time data updates. This feature ensures that all stakeholders have access to the latest data, facilitating informed decision-making. Additionally, DashThis emphasizes user experience, offering features like drag-and-drop widgets, customizable templates, and automated report distribution via email, enhancing both the efficiency and scalability of marketing reporting processes.

Moreover, DashThis provides an extensive array of customization options to align the dashboard’s appearance with a brand’s identity, including white-label solutions that allow for fully customized domain URLs and color schemes. These capabilities make it an ideal solution for agencies looking to maintain brand consistency across client reports. With its user-friendly interface and robust integration capabilities, DashThis stands out as a powerful tool for digital marketers seeking to streamline their reporting workflows and enhance their analytical capabilities.

Whatagraph

Whatagraph is a comprehensive and user-friendly platform designed to streamline the marketing reporting process for businesses and marketing agencies. It allows users to easily consolidate and visualize data from various marketing channels into customized, intuitive reports and dashboards. Whatagraph stands out by providing a solution that reduces the complexity and time involved in marketing data analysis and reporting. By automating data collection and report generation, it enables marketers to focus more on strategy and less on manual data handling.

The platform supports a wide array of integrations with popular marketing tools like Google Analytics, Facebook Ads, and many others, ensuring marketers can access all their data in one place. With its drag-and-drop interface, users can quickly create detailed reports that include all necessary KPIs and metrics, tailored to specific business needs. Whatagraph's capabilities are further enhanced by features such as real-time data updates, customizable templates, and the ability to share insightful and attractive reports effortlessly with stakeholders.

Overall, Whatagraph provides a powerful tool for marketers looking to enhance their productivity and data-driven decision-making capabilities. The platform's emphasis on user experience and client communication helps ensure that all team members, regardless of their technical expertise, can derive valuable insights from their marketing data. This makes Whatagraph an ideal choice for agencies and enterprises that manage diverse marketing channels and require efficient, scalable reporting solutions.

Funnel.Io

Funnel.Io stands as a comprehensive platform for marketers aiming to harness the full potential of marketing analytics. At its core, it provides tools for collecting, analyzing, and transforming marketing data to offer actionable insights that enhance campaign performance and ROI. Funnel.Io facilitates a seamless transition from simple data collection to advanced predictive and prescriptive analytics, enabling marketers to forecast customer behaviors and optimize future marketing strategies effectively.

The software supports data integration from multiple sources, ensuring a holistic view of marketing efforts and their outcomes. It excels in converting raw data into a structured, analyzed format that helps businesses understand their marketing dynamics deeply. This capability is crucial for driving strategic decisions and achieving a competitive edge in the digital marketplace. Additionally, Funnel.Io's user-friendly interface and robust data processing tools allow marketers to access and interpret complex data sets without needing extensive technical skills.

Funnel.Io is particularly noted for its advanced features like automated data transformation and integration, real-time analytics, and comprehensive reporting tools. These features empower marketing teams to perform detailed performance analyses, track marketing spend efficiency, and discover opportunities for budget optimization. By enhancing data accessibility and usability, Funnel.Io ensures that marketers can focus on crafting strategies that effectively target desired audiences and achieve significant business growth.

Improvado

Improvado is a comprehensive marketing analytics tool designed to streamline the data management process for marketers. It gathers data from online and offline sources, securely transfers and integrates the data, and ensures the quality of the dataset for further analysis. With Improvado, users can easily analyze data and discover actionable insights through automated dashboards and reports.

Improvado offers a user-friendly interface that allows for natural language ad-hoc analytics, maximizing and proving the marketing ROI. It solves data pipeline challenges for various marketing use cases and provides full visibility over marketing performance. Additionally, Improvado automates data movement across all platforms, ensuring efficient and secure management of data while complying with regulations such as HIPAA, GDPR, and CCPA.

Cyfe

Cyfe is an all-in-one business dashboard tool designed to integrate, visualize, and analyze data across multiple aspects of business from a single platform. Offering real-time dashboard capabilities, Cyfe allows users to monitor everything from marketing analytics and social media to sales metrics and operational data. This versatility makes it an ideal tool for businesses of all sizes seeking a comprehensive overview of their operational insights.

The platform is user-friendly, enabling quick setup with no technical expertise required, and offers over 100 pre-built integrations with popular services like Google Analytics, Salesforce, and Mailchimp. This makes it incredibly efficient for businesses to start visualizing data in under five minutes. Cyfe not only helps in automating the reporting process by providing downloadable and scheduled reports in various formats but also allows for extensive customization of dashboards to reflect corporate branding.

Additionally, Cyfe supports advanced features like API and SQL connectors for pulling in custom data sources, enhancing its utility for more technologically adept users. With its ability to offer insights from a blend of varied data sources and its simple yet powerful interface, Cyfe stands out as a flexible and scalable solution for businesses aiming to centralize their data analytics in a single, accessible location.

Dreamdata

Dreamdata is a B2B marketing analytics platform that excels in tracking, visualizing, and analyzing the customer journey to enhance marketing strategies and increase ROI. It is particularly designed for businesses operating in the B2B sector where the buying process is intricate and involves multiple stakeholders over extended periods. Dreamdata provides tools to gather data across all touchpoints, offering insights into campaign effectiveness and customer behavior.

The platform focuses on delivering clear metrics on various marketing efforts, from lead generation to final sales, enabling businesses to allocate resources more effectively and drive better marketing outcomes. By offering a sophisticated analytics framework, Dreamdata helps marketing teams understand which activities contribute to sales and how they can optimize future campaigns to target the right customers at the right time. This approach not only aids in improving current marketing tactics but also assists in planning future strategies based on data-driven insights.

Moreover, Dreamdata's platform is designed to be intuitive and user-friendly, allowing for easy integration with existing business systems and ensuring that data across different channels and customer interactions is seamlessly connected and analyzed. This integration is crucial for providing a comprehensive view of the marketing funnel and customer journey, enabling marketers to make informed decisions that drive growth and customer engagement in the competitive B2B marketplace.

Channelmix

Channelmix is a leading marketing analytics tool designed to simplify the integration and analysis of marketing data across various channels, enhancing ROI and marketing effectiveness. With its advanced Marketing Impact Modeling (MIM) platform, Channelmix aids brands and agencies in optimizing their marketing strategies by providing deep insights into campaign performance and media spend effectiveness. The platform's ability to run predictive models and scenario planning allows marketers to foresee and enhance the impact of their campaigns before they go live.

The versatility of Channelmix lies in its comprehensive analytics capabilities which include real-time media and channel optimization, cross-channel insight, and unified performance dashboards that aggregate data from all marketing channels. This enables marketers to understand and communicate the impact of their investments on business outcomes effectively. Moreover, Channelmix offers seamless integration with popular CRMs like Salesforce, NetSuite, and HubSpot, ensuring that marketing data aligns with sales performance to tell a cohesive performance story.

Overall, Channelmix stands out for its user-friendly interface that empowers marketers to make data-driven decisions quickly and accurately. The platform's ability to automate data aggregation and integrate insights across marketing and sales channels supports marketers in improving campaign efficiency and driving substantial business growth. With Channelmix, companies can transition from traditional analytics to a more dynamic, predictive, and integrated approach to measuring marketing performance.

Admetrics

Admetrics offers the Data Studio, a powerful marketing data warehouse and attribution solution tailored for direct-to-consumer brands. With Admetrics, brands can scale their omnichannel advertising strategy by leveraging accurately enriched first-party order data and advanced machine-learning models. The platform's unique features enable users to supercharge ad performance by generating predictive audiences for advanced lookalike modeling and retargeting, accelerating decision-making through an integrated statistics engine, and testing and comparing campaigns across channels to scale performing ones.

Admetrics Data Studio harnesses the power of AI-driven marketing analytics to improve ad performance by providing deeper insights into customer journeys leading to conversions. By understanding customer behavior and optimizing marketing tactics and channels accordingly, brands can maximize the effectiveness of their advertising efforts. The platform offers various attribution windows and utilizes click-through attribution to accurately attribute sales to each touchpoint, channel, and campaign, providing a single source of truth for marketing performance measurement.

With Admetrics Data Studio, businesses can overcome challenges associated with incomplete and inaccurate data reported by media platforms. The platform's all-in-one solution integrates user journey tracking, attribution, and privacy-compliant data management, enabling marketers to gain a comprehensive understanding of how paid and non-paid marketing activities contribute to growth. By adopting an experimentation-focused approach and building a culture of experimentation, marketing teams can continuously optimize campaigns, drive growth, and achieve greater profitability with Admetrics.

Nexoya

Marketing analytics is essential for modern businesses to evaluate the performance of their marketing activities and optimize their return on investment. Nexoya provides powerful marketing analytics solutions that enable companies to harness the potential of their marketing data and make informed decisions. With Nexoya's platform, marketers can track various metrics across different channels, including web analytics, social media analytics, and sales analytics.

Nexoya offers three primary types of marketing analytics: descriptive analytics, predictive analytics, and prescriptive analytics. Descriptive analytics helps marketers understand past performance by analyzing historical data, providing valuable insights into what happened and why. Predictive analytics utilizes machine learning algorithms to forecast future outcomes based on past data, enabling marketers to identify profitable audience segments and personalize marketing experiences. Prescriptive analytics focuses on recommending actionable strategies to impact future outcomes positively, helping marketers optimize their marketing initiatives for maximum effectiveness.

Nexoya integrates seamlessly with popular marketing tools such as Google Ads, Marketo, and Salesforce, allowing marketers to centralize their data and gain a comprehensive understanding of their marketing efforts. With Nexoya's intuitive interface and no-code capabilities, teams can easily access and analyze marketing metrics, enabling data-driven decision-making across the organization. Whether tracking campaign performance, identifying high-ROI channels, or improving marketing attribution models, Nexoya empowers marketers to achieve their goals and drive business growth.

Salesforce Marketing Analytics

Salesforce Marketing Analytics, offered through Salesforce Marketing Cloud Intelligence, is a dynamic platform designed to empower marketers with comprehensive insights into customer behavior and campaign effectiveness. It seamlessly integrates data from multiple marketing channels, allowing teams to create a unified view of their marketing efforts. This integration facilitates deep analysis and enables real-time decision-making, enhancing the ability to personalize customer interactions and optimize marketing strategies. With features like AI-powered insights, predictive analytics, and customizable dashboards, Salesforce Marketing Analytics provides tools that help marketers track performance, measure ROI, and predict future customer behaviors, making it an essential asset for data-driven marketing.

Beyond data integration, Salesforce Marketing Analytics excels in its ability to provide actionable insights that can directly influence marketing tactics and business strategies. Its user-friendly interface allows even those without deep technical expertise to navigate complex data landscapes effortlessly. Marketers can use this platform to drive marketing efficiency by automating data collection and analysis, which frees up time to focus on strategic initiatives that have a more significant impact on business outcomes. By leveraging the sophisticated analytics capabilities of Salesforce, companies can not only retain a competitive edge but also foster stronger, more personalized relationships with their customers.

Analytics tools are indispensable in the modern digital landscape, offering businesses the ability to decipher vast amounts of data to uncover actionable insights and enhance decision-making processes. These tools not only streamline data analysis but also empower organizations to predict trends, optimize operations, and tailor strategies to meet specific market demands efficiently. As industries become increasingly data-driven, the role of analytics tools in shaping strategic business outcomes cannot be overstated.

Adobe Analytics

Adobe Analytics is a powerful analytics platform offered by Adobe, known for its comprehensive capabilities in analyzing digital performance. Unlike Google Analytics, Adobe Analytics is not free but offers a range of features that justify its price tag. The pricing of Adobe Analytics varies based on the amount of website traffic, making it accessible for both small businesses and enterprises. Despite being more expensive than Google Analytics, Adobe Analytics is favored by many businesses for its advanced functionalities.

Adobe Analytics provides real-time multichannel data collection, website effectiveness measurement, and customer experience analysis across devices. It offers three different packages - Select, Prime, and Ultimate - catering to varying business needs. With features like precise segmentation, real-time data, and integration with other Adobe Experience Cloud technologies, Adobe Analytics stands out as a comprehensive solution for data-driven decision-making. Although implementation may require professional support, the platform offers extensive reporting possibilities and sharing features, making it a preferred choice for businesses seeking in-depth insights into their digital performance.

Hubspot

HubSpot offers a comprehensive suite of analytics tools integrated into its all-in-one platform for marketing, sales, and customer service. These tools provide businesses with valuable insights into website traffic, customer behavior, and marketing campaign performance. The Traffic Analytics tool allows users to track website performance by analyzing visitor data by source, such as direct, referral, and social traffic. It also provides insights into which content clusters resonate most with the audience, helping businesses optimize their marketing strategies effectively.

HubSpot's analytics tools also include advanced features for creating detailed reports and dashboards. Users can segment data by device type, location, and browser, offering a granular view of user interactions. The platform's integration with other HubSpot tools, such as CRM and email marketing, enables businesses to gain a holistic view of their marketing efforts and make data-driven decisions. With user-friendly interfaces and powerful AI capabilities, HubSpot's analytics tools help companies enhance their customer engagement and achieve significant growth in leads and conversions.

Hootsuite

Hootsuite offers a comprehensive suite of social media analytics tools designed to streamline the process of tracking, analyzing, and optimizing social media performance across multiple networks from a single dashboard. With features like Advanced Analytics, users gain insights into campaign effectiveness, identifying which strategies drive the most leads and conversions. Hootsuite simplifies the complexity of social media data with smart reports and visual dashboards, eliminating the need for spreadsheets. Users can compare their performance against industry benchmarks, pinpoint the optimal times for posting based on audience activity, and quickly identify top-performing content to refine their social media strategies accordingly.

By integrating with a variety of social media platforms, including Facebook, Instagram, Twitter, LinkedIn, TikTok, Pinterest, and YouTube, Hootsuite enables marketers to track a wide array of metrics such as engagement rates, impressions, likes, shares, and much more. The platform's Advanced Analytics feature further allows for a deep dive into social ROI, showcasing the total spend versus return on social media efforts. Hootsuite's AI-powered tool, OwlyWriter, assists in content creation by recommending high-performing post structures. For those looking to maximize their social media impact efficiently and effectively, Hootsuite provides a robust solution.

Ahrefs

Ahrefs is a powerful analytics tool that enhances your SEO efforts by providing in-depth insights into your website’s performance. It helps you collect and analyze raw data, prioritize tasks, and make informed decisions to improve your search engine optimization. Ahrefs offers a range of reports, including backlink analysis, keyword ranking, and content gap analysis, allowing you to identify which strategies are working and where improvements are needed.

With Ahrefs, you can track your site’s performance, understand user behavior, and measure the effectiveness of your SEO campaigns. The platform’s Site Explorer feature provides detailed information on backlinks, helping you discover high-quality links and opportunities for link building. Ahrefs also offers tools for competitive analysis, allowing you to see what keywords and content are driving traffic to your competitors, helping you refine your own strategies for better results.

Optimizely

Optimizely provides robust analytics tools designed to enhance your customer experience by analyzing data across all digital touchpoints. Experience Analytics with Optimizely goes beyond simple metrics, offering insights into the entire customer journey. By collecting and analyzing data from various touchpoints, businesses can make intelligent design decisions that optimize customer interactions, reduce friction, and drive conversions. The platform supports multivariate and A/B testing, allowing businesses to experiment with different designs and gather valuable feedback to continuously improve their digital services.

Optimizely's integration with tools like Google Analytics enhances data collection and analysis capabilities, providing real-time insights into website traffic and user behavior. This integration allows businesses to monitor and optimize their digital experiences effectively, ensuring a seamless and personalized journey for every visitor. Additionally, Optimizely's Digital Experience Platform (DXP) offers a comprehensive suite of tools for ongoing optimization, enabling businesses to maintain a competitive edge in a rapidly evolving online marketplace.

Metricool

Metricool offers a comprehensive analytics platform designed for social media managers and digital marketers to plan, measure, and enhance their online presence. With over a million accounts analyzed, Metricool simplifies the process of social media and website analytics, offering insightful data on performance and competitive analysis. Users can benefit from features such as automated reports for various networks, a Looker Studio connector for deeper data exploration, and a Hashtag tracker to monitor the effectiveness of social media campaigns. Additionally, the platform supports planning and scheduling content across multiple social networks, providing an Approval System for client review and SmartLinks for optimizing bio links.

The platform's analytics capabilities extend across major social media channels including Instagram, TikTok, YouTube, Twitter, Twitch, Google Business Profile, Facebook, Pinterest, and LinkedIn, offering a detailed view of engagement, reach, and content performance. For advertisers, Metricool includes tools to manage and measure advertising effectiveness, ensuring a comprehensive suite for digital marketing needs.

Sprout Social

Sprout Social is recognized as a leading platform for streamlining customer care, community management, social content creation, and campaign management. By facilitating strategic decision-making across businesses, Sprout Social empowers brands to harness the power of social media analytics to drive significant business impact. With features like network-specific, cross-network, paid, competitive, and internal reporting, Sprout Social offers a comprehensive toolkit for brands to analyze and visualize their social media performance. The platform's interactive charts and graphs help distinguish between organic and paid performance, allowing for improved strategy and tactics in future campaigns.

Moreover, Sprout Social's premium solutions such as customized data reports, social conversation insights, influencer management, and employee advocacy programs further extend its utility. Sprout Social stands out for its ability to uncover trends, actionable insights from social conversations, and validate the ROI of social initiatives. Whether it's optimizing social advertising, measuring hashtag performance, or analyzing competitor performance, Sprout Social equips teams with the necessary tools to enhance their social media strategy and achieve better results.

Hotjar

Hotjar is an all-in-one analytics tool that helps you understand how users truly experience your website by providing visual insights rather than just numbers. This tool is designed for marketers, product managers, and UX designers, allowing them to see what parts of a page get ignored, which elements drive sales, and identify friction points in the user journey. With features like Heatmaps, Session Recordings, Surveys, and Feedback, Hotjar offers a comprehensive way to analyze and optimize user interactions on your site. Heatmaps show where users click and how far they scroll, while Session Recordings let you watch real user sessions to identify issues and understand user behavior better.

Additionally, Hotjar's Feedback and Survey tools enable you to hear directly from users, providing valuable insights into their preferences and pain points. This direct feedback helps validate your plans, measure customer satisfaction, and learn from user churn. Hotjar also allows for easy setup and integration with tools like Google Analytics, Unbounce, and Zapier, enhancing its usability. Whether you are running an e-commerce site, a SaaS business, or a personal blog, Hotjar's tools can significantly enhance your understanding of user behavior and help drive improvements in user experience and conversions.

Mixpanel

Mixpanel is a powerful analytics tool designed to help businesses understand user behavior and improve their products through data-driven insights. By tracking custom events, page views, and user interactions, Mixpanel enables companies to analyze user behavior in real-time and make informed decisions. This tool is particularly beneficial for tracking user engagement and conversion rates. Mixpanel's integration capabilities make it easy to set up and start collecting valuable data to optimize user experience and drive growth.

Mixpanel's client-side tracking script can be integrated into any application, allowing for seamless tracking of events and identification of visitors. This flexibility and ease of use make Mixpanel an essential tool for businesses looking to leverage data to enhance their product offerings and achieve better user engagement and conversion metrics.

Statcounter

Statcounter is a premier web analytics service, offering a comprehensive suite of tools designed for Small and Medium-sized Businesses (SMBs) to monitor website performance, visitor behavior, and conversion trends. Installed on over 1.5 million sites globally, Statcounter's robust tracking code records billions of page views each month, providing detailed insights into browser and operating system usage, mobile device statistics, search engine and social media referrals, and more. This vast dataset enables Statcounter to publish unbiased, independent statistics on internet usage trends, offering valuable insights without artificial adjustments or bot activity, based on more than 5 billion page views per month from a diverse global audience.

Statcounter's advanced features include real-time visitor tracking, detailed analytics dashboards, and the ability to dissect data by specific criteria such as geographic location, device, or referral source, making it a powerful tool for understanding and optimizing website performance. The platform also supports a variety of reporting tools, allowing for the customization of data presentation to fit specific business needs. With its commitment to providing actionable insights, Statcounter empowers website owners to identify opportunities, pinpoint problems, and make informed decisions to enhance user experience and conversion rates.

Clari

Clari is revolutionizing the field of sales analytics by providing comprehensive solutions that enable sales teams to better understand their performance and optimize revenue generation strategies. By integrating statistical analysis and data modeling with sales activities and performance data, Clari helps sales teams identify trends, opportunities, and outcomes more effectively. Utilizing high-quality, credible, and relevant data, Clari's platform offers tools for lead scoring, identifying upsell/cross-sell opportunities, reducing churn, and improving sales performance through detailed analytics and insights. For example, Clari's platform can assist in spotting 'at-risk' customers through predictive modeling, thereby enabling sales teams to proactively engage and retain these customers, reducing churn by significant margins.

Moreover, Clari's platform, such as Clari Copilot, enhances sales coaching by monitoring sales calls and providing real-time feedback to sales representatives, thereby improving the effectiveness and efficiency of the sales process. With capabilities to track the entire sales pipeline and perform detailed analyses, Clari provides sales managers with the tools needed to make informed decisions, tailor coaching tactics, and ultimately achieve sales targets with confidence.

Buzzsumo

Buzzsumo is a powerful analytics tool designed to help users understand and optimize their content strategy. By indexing billions of articles and posts, Buzzsumo allows you to identify the most shared content across different networks, track key metrics of competitors, and uncover the influencers driving engagement. This tool provides detailed performance reports, enabling you to analyze what works best for your competitors and how you can leverage these insights to improve your own marketing efforts.

With features like the Content Analyzer, Buzzsumo makes it easy to discover trending topics, analyze social media performance, and benchmark your content against industry leaders. The tool helps you find the right influencers, track backlinks, and see who is amplifying your competitors' content. Whether you're aiming to enhance your social media strategy, create compelling content, or protect your brand, Buzzsumo offers comprehensive solutions to elevate your marketing activities and drive better results.

Latana

Latana is an advanced analytics tool designed to empower brands with deep insights into their market performance and audience perception. By leveraging high-quality, up-to-date data, Latana enables brands to accurately measure brand performance, understand market size, segment buyer personas, and track key brand metrics. This tool is particularly effective in helping brands gauge their market potential, set meaningful goals, and make informed marketing decisions that significantly increase ROI.

With Latana, brands can get a detailed view of how their target segments perceive them compared to their competitors, providing valuable insights into brand loyalty, awareness, and purchase drivers. Monthly updates on brand performance across crucial metrics allow brands to assess the impact of their marketing strategies and adjust accordingly for maximum effectiveness. The platform's emphasis on data quality and reliability, combined with its capability to offer precise insights into brand perception and market dynamics, makes it an invaluable resource for brands aiming to enhance their market positioning and grow faster.

Comscore

Comscore stands out as a leading analytics tool by providing in-depth insights into media consumption and audience behavior across various platforms, including digital, linear TV, over-the-top (OTT), and theatrical viewership. As a trusted partner for media planning, transaction, and evaluation, Comscore's data-driven approach is pivotal for marketers and media companies aiming to navigate the complexities of media disruption and connect with audiences effectively. With its advanced data science and vast audience insights, Comscore enables businesses to make confident decisions, offering a comprehensive understanding of consumer behavior in a cross-platform world.

Comscore's analytics tools are designed to quantify the branding impact of advertisements across multiple channels, leveraging its Validated Campaign Essentials (VCE) for accurate measurement results and employing sophisticated multi-touch attribution analyses. The platform's flexibility allows for the creation of custom reports using Boolean logic and Comscore Advanced Audiences™, catering to granular levels of household advertising exposure, demographic analysis, and program streams. Furthermore, Comscore's leadership in measuring cross-platform audiences is supported by a global team of data scientists, engineers, and customer success partners, dedicated to solving the media ecosystem's most complex challenges.

Journy

Journy is a comprehensive analytics tool designed to illuminate the complexities of customer journeys across various touchpoints, leveraging advanced techniques such as machine learning and software tools like Adobe or Woopra. This tool aims to dissect the customer experience, providing brands with a detailed understanding of the customer journey from initial contact to conversion and beyond. By analyzing interactions at every stage, Journy offers invaluable insights into customer behaviors, preferences, and potential friction points that could disrupt the purchasing process.

With Journy, companies can gain a macro view of the entire customer journey, enabling them to identify successful touchpoints and areas requiring improvement. This holistic perspective allows for the optimization of the customer experience, directly influencing customer satisfaction, loyalty, and ultimately, churn rates. Moreover, the analytics provided by Journy empowers businesses to make data-driven decisions, enhancing their ability to fine-tune their marketing strategies, improve customer engagement, and significantly boost conversion rates. The tool's capacity to provide a clear overview of customer behavior is a key factor in driving revenue growth and achieving a competitive edge in today's market.

Parse.Ly

Parse.Ly is an intuitive content analytics tool designed for newsrooms and marketers to gain deep insights into their content performance. It provides a user-friendly dashboard that helps teams easily understand which content resonates with their audience and drives business impact. With features like the Content Conversion Engine, Content API for developers, and a real-time Data Pipeline for analysts, Parse.Ly enables organizations to personalize content experiences, prove the ROI of their content strategies, and streamline content management processes.

One of the key advantages of Parse.Ly is its ability to make data accessible and actionable for everyone on the team. By using Parse.Ly's dashboards and APIs, users can build successful digital strategies, optimize content, and enhance audience engagement. The platform offers real-time insights, detailed performance metrics, and competitor analysis, helping businesses to make informed decisions and stay ahead in the competitive landscape. Trusted by industry leaders like NBA, Slate, and Condé Nast, Parse.Ly is a powerful tool for content optimization and analytics.

Chartbeat

Chartbeat is a specialized content analytics platform designed for digital publishers, offering real-time data and historical editorial insights to help grow and retain loyal audiences. With features such as in-page optimization, in-depth headline testing, and comprehensive dashboards, Chartbeat provides valuable metrics on audience engagement across desktop, social, and mobile platforms. It empowers media organizations to understand and measure the impact of their content, aiding in the optimization of written and video material for maximum audience attention and business value.

The user-friendly interface of Chartbeat allows publishers to easily track key performance indicators and make data-driven decisions. It focuses on delivering real-time insights, making it ideal for fast-paced publishing environments. Despite its premium pricing, estimated at approximately $7,000 per year, Chartbeat is favored by top media companies for its robust analytics capabilities and tailored enterprise solutions. This makes it a powerful tool for any publisher aiming to enhance their content strategy and audience engagement.

Crazy Egg

Crazy Egg is an analytics tool that offers deep insights into website performance through rich visual analytics and heatmaps. By using Crazy Egg, you can see exactly what your visitors are doing on your site, where they click, and where they get stuck. This tool provides visual reports and individual session recordings to help you understand visitor behavior, enabling you to make informed design changes to enhance user experience and boost conversion rates. Crazy Egg’s heatmap tool highlights the areas of your site where users focus their attention, allowing you to place important links and buttons where they will be most effective.

In addition to heatmaps, Crazy Egg offers a variety of other analytics tools such as scrollmaps, A/B testing, and the Confetti Report. Scrollmaps show how far down the page visitors are scrolling, helping you identify the most engaging parts of your content. The A/B testing feature allows you to test different versions of your web pages to see which one performs better, while the Confetti Report breaks down clicks into various categories to provide detailed insights into user behavior. With its user-friendly interface and powerful features, Crazy Egg makes it easy for businesses to optimize their websites and improve user engagement.

Commonroom

Common Room is revolutionizing the way organizations connect with their users by offering a comprehensive analytics tool that aggregates user intent signals across multiple channels into a single platform. This tool enables teams to gather critical data such as product usage, job changes, and social interactions quickly and efficiently, significantly enhancing the sales prospecting process and generating more pipeline.

By providing built-in integrations for data warehouses, CRM, marketing automation, and sales engagement platforms, Common Room simplifies the operationalization process for sales teams, resulting in real outcomes like booked meetings. It also offers AI-fueled enrichment and identity matching, enabling companies to understand the 'who' behind the 'what' in user activities. This includes insights into code collaboration, community conversations, and other key user engagements, thereby illuminating the dark funnel of the customer journey.

Furthermore, Common Room's platform is designed for today's digitally savvy, self-sufficient, and sales-averse customers. It provides visibility into identity, intent, and context at every stage of the customer journey, allowing for quick and appropriate responses. With its focus on a comprehensive view of the customer journey, including untraceable digital channels, Common Room is setting a new standard for how companies interact with their users, providing a user-friendly platform that unifies user activity across all touchpoints in a single profile.

Zoho Analytics

Zoho Analytics is a powerful BI platform that consolidates the capabilities of multiple tools into one unified product. It allows users to connect, prepare, and analyze data quickly, creating impressive visualizations and uncovering hidden insights. With a user-friendly drag-and-drop interface, Zoho Analytics makes it easy to create insightful reports and dashboards. It supports a wide range of data sources, including files, business apps, cloud, and on-premise databases, allowing for seamless data integration. The platform's self-service module enables users to clean, transform, enrich, and catalog data for analysis, making it accessible for both technical and non-technical users.

In addition to its robust data preparation and visualization features, Zoho Analytics leverages advanced AI and machine learning capabilities. Users can engage in conversational analytics, generate automated insights with a single click, forecast future trends, and perform cognitive and what-if analyses. The platform also offers smart alerts and detailed permissions for secure collaboration. Zoho Analytics is available as a cloud service, but can also be deployed in public cloud or on-premise environments. Its flexible pricing and extensive support options make it an attractive choice for businesses of all sizes. Recognized by Gartner and other industry leaders, Zoho Analytics is trusted by over 16,000 companies worldwide.

Dashhudson

Dash Hudson is a comprehensive social media management platform designed to streamline and enhance the social media marketing efforts of brands. It stands out for its intuitive and easy-to-use interface that transforms how businesses measure successes across social media. Dash Hudson provides a suite of analytics and reporting tools that eliminate manual efforts, allowing teams to focus on creative and strategic planning. The platform supports multi-channel social strategy development, enabling users to identify top-performing content and leverage AI predictions to refine their visual strategy and optimize content segmentation for impact on key performance indicators (KPIs).

Dash Hudson's e-commerce solutions facilitate the creation of social shopping experiences, allowing for direct linking to product pages and showcasing user-generated content on-site. Its all-in-one scheduler optimizes content planning across key social media channels, enhancing workflow efficiency. The platform also offers capabilities for building custom reports that are as agile as your brand's digital strategy, providing insights across multiple channels and brands through an easy-to-navigate dashboard. Moreover, Dash Hudson's unique features like content segmentation, influencer and creator program management tools, and advanced analytics for tracking campaign performance, revenue, and trending content, make it a valuable asset for brands looking to drive successful social strategies and measure direct sales as a primary KPI.

Adobe Target

Adobe Target is a robust analytics tool designed to enhance your optimization program by leveraging the integration with Adobe Analytics. This integration, known as Analytics for Target (A4T), allows you to create activities based on detailed Analytics conversion metrics and audience segments. By using Analytics as the reporting source, you can access comprehensive metrics and segments, including custom and calculated metrics, to drive more precise and effective optimization strategies. Adobe Target's interface facilitates easy setup and analysis of these activities, providing powerful insights into user behavior and content performance.

With Adobe Target, you can view real-time data and historical analytics to make informed decisions. The tool supports various activity types and allows you to apply metrics or audience segments even after an activity has started. The integration ensures that all data collection is streamlined, eliminating the need for multiple data sources. Additionally, Adobe Target offers advanced features such as automated personalization and predictive analytics, helping businesses tailor their content and experiences to meet specific audience needs. This seamless integration with Adobe Analytics makes Adobe Target a valuable tool for businesses looking to enhance their digital optimization efforts.

Klipfolio

Klipfolio is a powerful analytics tool that caters to both small businesses and larger enterprises by providing customizable dashboards and comprehensive data analysis capabilities. It connects seamlessly with a wide array of services and APIs, allowing users to build detailed reports and visualizations. Klipfolio's PowerMetrics platform is designed to simplify the data analysis process, offering a centralized catalog of curated metrics that ensure data consistency and reliability. This self-serve analytics solution empowers business users to explore data independently while maintaining governance and control through the data team.

PowerMetrics integrates with existing data stacks, supporting connections to data warehouses, semantic layers, and various data services. This flexibility makes it an excellent complement to traditional BI tools, enabling intuitive metric exploration and visualization without requiring extensive technical knowledge. Recognized as a category leader in Analytics and Business Intelligence by G2 Crowd, Klipfolio provides an accessible, user-friendly interface that facilitates better decision-making and data-driven insights. With robust security features and comprehensive support, Klipfolio ensures that users can confidently manage and analyze their data.

Pixelme

Pixelme is an advanced attribution tool designed to enhance the effectiveness of Amazon conversions through ads from various platforms including Google, Facebook, and TikTok. By offering capabilities to drive profitable traffic to Amazon listings, Pixelme aids in cutting down unnecessary ad expenditure. As a part of the Carbon6 ecosystem, Pixelme distinguishes itself by offering unique features such as URL shortening with integrated pixel tracking, allowing for retargeting anyone who clicks on the links. Additionally, Pixelme's integration with major analytics services like Google Analytics further amplifies its utility in digital marketing strategies.

Pixelme's standout feature is its ability to seamlessly integrate with over 1100 apps via platforms like Integrately, enabling simple and quick automation without requiring technical skills. This user-friendly approach, combined with real-time metrics and notifications on email opens and link clicks, positions Pixelme as a powerful tool for marketers looking to optimize their online advertising efforts. The service emphasizes the importance of accurate tracking and attribution across multiple channels, ensuring that marketers can make informed decisions based on reliable data. Pixelme's approach simplifies the complexity of digital marketing analytics, providing a comprehensive solution for tracking and enhancing campaign performance.

Google Analytics

Google Analytics is a powerful and widely-used analytics tool that offers free and easy-to-use solutions for businesses of all sizes. This single platform integrates advertising and analytics, allowing businesses to act on customer insights faster. With Google Analytics, businesses can understand how customers interact with their sites and apps throughout their entire lifecycle. The platform provides real-time data and unified insights, helping businesses manage all their tags in one place and get a complete view of all digital media campaigns. Advanced tools and machine learning capabilities help uncover new insights and anticipate future customer actions, optimizing marketing performance with seamless integrations across Google's advertising and publisher platforms.

Google Analytics 360 is tailored for large enterprises, offering enhanced data freshness, continuous intraday data, unsampled results, and more. It includes service level agreements (SLAs) covering data collection, data freshness, and reporting, ensuring peace of mind for users. The platform supports advanced customization, scalable tools, and enterprise-level support. With features like Unsampled Reports, BigQuery Export, and Data Driven Attribution, Google Analytics 360 provides teams with the tools and support needed to gain actionable insights from their data. The integration with other Google solutions enhances the overall understanding of marketing efforts, driving better performance and more relevant customer experiences.

Promorepublic

Promorepublic elevates the digital marketing landscape for multi-location businesses and franchises by harnessing the power of over 300 data points across various digital channels. Its Intelligence Engine is designed to save time in data collection, aggregation, and analysis, enabling businesses to grow their visibility metrics significantly. By providing franchisees with actionable insights and recommendations, Promorepublic aims to enhance their success in increasing visibility and attracting clientele.

This analytics tool gathers crucial metrics in one place, offering a comprehensive view of a business's performance in areas like search, reviews, and social media. It empowers businesses with the ability to compare performance across different locations, identifying high and low performers, and making informed decisions to improve overall visibility. With features such as data collection from over 130 platforms, analytics visualization, and insights generation, Promorepublic stands out as a valuable tool for understanding customer interactions, consolidating ranking changes, and optimizing campaigns against competitors.

Woopra

Woopra is a comprehensive analytics tool designed to track and unify data across various touchpoints such as product, marketing, sales, and support. With over 50 integrations, it enables businesses to gain immediate insights into the end-to-end customer journey, facilitating real-time individual-level analysis through People Profiles. This feature allows users to see detailed actions taken by each customer, such as payments, website interactions, email openings, and key product feature usage, all within a single platform.

Woopra stands out with its intuitive visual interface, making it accessible for all employees to ask data-related questions without writing any code. The platform's built-in automation triggers personalized interactions based on user behavior, such as sending emails, posting Slack messages, or updating Salesforce fields. Woopra's robust segmentation capabilities and cohort analytics reports help teams analyze growth trends and user behavior over time, driving engagement and improving retention. With a suite of one-click integrations and customizable tracking options, Woopra unites customer data, helping teams identify obstacles and opportunities in real-time.

Open Web Analytics

Open Web Analytics (OWA) is a free and open-source web analytics framework that provides comprehensive tools to track and analyze the use of websites and applications. It enables users to stay in control of their data by running OWA under their own domain or as part of their web application. OWA supports tracking for popular platforms like WordPress and MediaWiki, and offers extensive metrics, dimensions, and reports to monitor user behavior. The platform includes advanced features such as heatmaps, clickstream analysis, and the ability to define and track unlimited custom site actions, providing a detailed view of user interactions.

OWA is designed to be highly customizable, allowing developers to integrate web analytics seamlessly with their websites using simple JavaScript and PHP-based APIs. The platform also respects privacy frameworks like GDPR, ensuring that user data is collected and analyzed in compliance with data protection regulations. With OWA, users can track clicks on all DOM elements, optimize SEO by monitoring search terms, and gain insights into visitor loyalty. As an open-source alternative to commercial tools like Google Analytics, OWA empowers users with full control over their data while offering robust analytics capabilities.

Getsocial

GetSocial offers an all-in-one suite for content performance analytics and distribution, focusing on tracking dark social sharing to provide full visibility of social shares, including those across devices and in the Dark Social space. With Dark Social Analytics, users can make data-driven decisions to maximize their ROI by identifying trends, analyzing post-level performance stats, and understanding audience sharing patterns. Additionally, GetSocial's automation solution automatically distributes best-performing content on social media, optimizing engagement and traffic through data-driven decisions.

For WordPress users, GetSocial provides a Social Share Buttons & Analytics plugin, offering features such as beautiful share buttons for over 30 social networks, including Facebook, Twitter, WhatsApp, and more. This plugin enables easy installation without requiring coding skills, ensuring it doesn't impact page loading speed. With customizable share buttons, reaction buttons, and social analytics dashboards, GetSocial empowers website owners to increase traffic, social shares, followers, and conversions.

To enhance data analysis, GetSocial integrates with Google Universal Analytics, allowing users to track all social sharing made through GetSocial alongside other data collected by Google Analytics. This integration provides insights into social traffic and allows filtering Google Analytics reporting by visitors who shared content on the website, facilitating comprehensive performance analysis and data-driven decision-making.

Tapstream

Tapstream offers a suite of analytics tools tailored for app marketing optimization. With features like website and link measurement, users can track the effectiveness of their marketing campaigns and optimize traffic sources. The platform provides unparalleled insights into web and app traffic, allowing users to personalize the new user experience and boost engagement and retention rates.

Tapstream's turnkey incentivized referral program and custom landing pages for app install campaigns further enhance user acquisition efforts. By measuring user cohort performance and offering intuitive, aggregated data, Tapstream empowers users to understand their best-performing channels and make data-driven decisions. The platform is easy to implement and use, with drag-and-drop SDKs for quick integration.

Trusted by the world's biggest apps, Tapstream helps developers identify their best users, analyze user behavior, and refine their acquisition channels. Get started today with Tapstream to unlock the full potential of your app marketing efforts.

Intempt

Intempt offers a comprehensive marketing workspace where audiences are transformed into revenue opportunities. With Audience Intelligence AI integrated into its platform, Intempt enables go-to-market teams to adapt to dramatic changes in customer engagement strategies. By focusing on generating consistently profitable income streams through effective upselling and cross-selling, Intempt helps businesses optimize their growth operations across marketing and sales teams in various industries.

One of Intempt's key features is its ability to predict customer behavior and take proactive actions to acquire, retain, and monetize more customers effectively. Through real-time customer data analysis and a powerful data intelligence toolset, Intempt empowers businesses to uncover insights into user behavior, identify friction points in the customer journey, and craft hyper-personalized omnichannel campaigns to enhance acquisition, retention, and time-to-monetization.

Finteza

Finteza offers a comprehensive analytics solution tailored for marketers and analysts aiming to optimize conversion rates and increase ROI. With automated funnels based on pages, events, and traffic sources, Finteza provides marketing specialists with advanced functionality to compare page performance, analyze traffic, and optimize conversion rates. The platform features real-time conversion calculation for all traffic sources, enabling users to sell advertising space efficiently, manage banner rotation, and analyze reports seamlessly.

One of Finteza's standout features is its multi-step traffic quality measurement, which includes advanced botnet analysis, user behavior analysis, and accurate tracking technology. By detecting low-quality traffic and providing detailed insights into visitor behavior, traffic sources, and conversion optimization opportunities, Finteza empowers businesses to save up to 82% on advertising budgets. Additionally, Finteza enables marketers to create detailed funnels for various segments, conduct A/B testing, and set up re-targeting campaigns, all through an easy-to-use dashboard.

Buxtonco

Buxtonco offers powerful analytics solutions, blending data, analytics, and AI to provide deep insights into consumer behavior and location intelligence. With over 30 years of expertise, Buxtonco's marketing intelligence solutions enable businesses to identify high-potential customers, execute high-return campaigns, and maximize efficiency by targeting customers with a strong propensity to purchase. Additionally, their location intelligence solutions assist in selecting optimal geographic areas filled with potential customers and evaluating markets to optimize brick-and-mortar strategies.

Utilizing their proprietary analytics platform, Buxtonco empowers businesses across industries such as retail, healthcare, restaurants, and franchises to make data-driven decisions. Their platform enables the creation of customer profiles, real-estate analytics for site selection, evaluation of existing locations, sales forecasts, and market optimization. With customizable reports and in-depth analysis tools, Buxtonco provides actionable insights to drive growth and maximize ROI.

Mindfireinc

Mindfireinc offers innovative marketing solutions and enterprise-level print and digital campaigns, providing robust analytics and key insights to enhance customer engagement and drive higher ROI. By combining print and marketing intelligence, Mindfireinc delivers personalized marketing strategies tailored to individual client needs, enabling customer-centric interactions between brands and consumers. With state-of-the-art reporting, predictive analytics, and omnichannel campaigns, Mindfireinc empowers businesses to increase conversions and ROI through data-driven insights.

Utilizing their platform, Mindfireinc enables businesses to track every website visitor by name, analyze and predict mail piece responses, and retarget direct mail recipients online. As the white-label power behind America's leading mailers, Mindfireinc's data analytics and digital marketing solutions are ideal for high-volume mailers seeking scalable solutions. With their personalized URLs and landing page technology, Mindfireinc simplifies the creation, management, and tracking of marketing campaigns, providing real-time reporting and insights to optimize campaign performance.

Boardactive

Boardactive offers a location and audience-based direct response technology that enables brands to connect with people effectively. With features like geofencing, BrandDrop®, and personalized messaging, Boardactive helps brands engage their audiences at the right time and place, driving sales and increasing customer engagement. The platform allows users to craft and schedule location-based mobile push notifications, translate location data into actionable insights, and segment users in real-time for targeted messaging.

Furthermore, Boardactive provides analytics tools that monitor in-app behavior and location data to help brands understand their audience better. By grouping users into segments and automatically building user profiles, Boardactive enables personalized messaging experiences that enhance customer satisfaction and increase brand loyalty. Additionally, the platform offers Rate My App service, allowing brands to analyze their app performance and improve user experience based on specific performance categories.

Pulsarplatform

Pulsarplatform offers an advanced audience intelligence platform that goes beyond traditional social listening and media monitoring. By synchronizing marketing and communications with audience behaviors, perceptions, and language, Pulsarplatform enables brands to stay relevant in an expanding and accelerating media environment. With Audience Intelligence, users can gain insights into how different communities engage with various topics, allowing for tailored strategies, creative content, and targeted messaging to resonate effectively.

Pulsarplatform provides a rich set of data sources, including social media, news, search, and first-party data, supported by vertical-specific AI models, award-winning data visualization, language detection, and sentiment analysis capabilities. Real-time audience insights empower users to discover emerging trends, inspire content creation, optimize campaign execution, manage brand reputation, and enhance customer experience. The platform combines the power and depth of a data science tool with the simplicity of a Google search, catering to both marketers and communicators.

Matomo (Formerly Piwik)

Matomo, formerly known as Piwik, is a powerful open-source web analytics platform that offers full data ownership and user privacy protection. Trusted by over 1 million websites in more than 190 countries, Matomo allows businesses to collect and analyze data without sharing it with third parties. This ensures compliance with GDPR and other privacy regulations. Matomo provides a user-friendly interface and extensive features, including customizable tracking, SEO optimization, and comprehensive reports on user behavior and website performance. With Matomo, companies can gain valuable insights into their visitors' interactions and make data-driven decisions to enhance their online presence.

Matomo's open-source nature allows it to be self-hosted, giving users complete control over their data. This flexibility makes it an excellent alternative to commercial tools like Google Analytics, especially for those concerned about privacy. Matomo supports integrations with various platforms, including WordPress and MediaWiki, and offers advanced functionalities like heatmaps, session recordings, and A/B testing. The platform is designed to be scalable and customizable, catering to the needs of both small businesses and large enterprises. By choosing Matomo, businesses can ensure their data remains private and secure while benefiting from robust analytical capabilities.

In the ever-evolving landscape of advertising and brand strategy, media planning is as a critical pillar for success, guiding brands through the intricate journey of audience engagement and impactful messaging. In this guide, we dive into the diverse approaches and tools that empower brands and agencies to maximize their reach, efficiency, and ultimately, their return on investment in the digital age.

ClickUp

ClickUp offers an extensive suite of social media planning templates designed for media planners, social media managers, and small business owners aiming to streamline their media planning and advertising strategies. One of the standout tools is the ClickUp Social Media Content Plan Template, which includes key components such as goals, target market, types of posts, and desired outcomes. This template is particularly beneficial because it allows for the integration of additional details directly within ClickUp Docs, thereby minimizing the need for multiple documents and ensuring effective communication and organization within teams.

The platform also features a Media List Template that aids in organizing all media strategies, buyer persona research, and content planning ideas in one central location. It facilitates the creation and management of a detailed media directory, which can be crucial for strategic planning and execution. Moreover, ClickUp's Social Media Strategy Template provides a structured approach for brainstorming and executing on paid social media campaigns, offering tools to tag team members, change task statuses, and customize fields to adapt to various needs.

Lastly, the versatility of ClickUp's templates extends to content scheduling with the ClickUp Content Calendar Template, which supports planning, assigning, and tracking content tasks across various views like calendar, list, timeline, and workflow. This helps ensure timely content creation and seamless collaboration. For content teams working at scale, the Content Production Scaling Template offers visibility into the editorial calendar and stages of production, facilitating a scalable content production process.

Nielsen

Media planning has evolved with the advancement of technology, requiring agencies, advertisers, and publishers to utilize efficient planning solutions to reach their audiences effectively. Nielsen offers comprehensive tools like Nielsen Media Impact, designed to facilitate cost-effective decision-making in targeting audiences across platforms and devices. By providing access to proprietary datasets for cross-channel audience targeting, Nielsen enables users to create, plan, activate, and measure audience segments seamlessly.

Nielsen's solutions empower users to understand consumer behaviors, purchase patterns, and media consumption across various channels, helping them develop successful brand, advertising, and marketing strategies. With features like advanced segment analysis, audience profiling, and marketing budget optimization, Nielsen equips users with the insights needed to maximize the effectiveness of their campaigns and achieve their goals. Furthermore, tools like Audience Planner streamline the process of planning campaigns across mediums like TV, digital, and radio, enabling users to identify the most suitable networks and programs to reach their target audiences efficiently.

As the media landscape continues to evolve, Nielsen remains at the forefront, providing innovative solutions to meet the changing needs of the industry. By integrating first-party data platforms and automation into their tools, Nielsen aims to simplify the planning process and deliver actionable insights that drive success for advertisers and agencies alike.

For more information, visit Nielsen.

Bionic

Bionic is a comprehensive media planning and buying platform that automates and streamlines the workflow for ad agencies, advertisers, and ad sales teams. It is designed to save time, reduce errors, and enhance outcomes in media planning by automating key processes. For agencies, Bionic automates workflows, making media planning and buying more efficient. Advertisers benefit from increased transparency and control over their media investments, while ad sales teams can efficiently manage Media Kits, RFPs, and orders, enhancing their inclusion in media plans.

The platform offers features like creating advertising flowcharts instantly, analyzing media plans based on marketing objectives, and managing the RFP process. It also automates the execution and placement of ads, which boosts productivity and organization. Bionic's interface, likened to an advanced Excel, is designed to be user-friendly, promoting transparency and accessibility of media investments to all stakeholders. It also supports integrations with platforms like LinkedIn and Twitter to pull in performance data crucial for media campaign pacing.

Bionic’s customer-centric approach is reflected in its continuous software updates and responsiveness to user feedback, which enhance its functionality and user experience. The platform's ability to detail every aspect of a media plan, combined with performance tracking and reporting capabilities, makes it a powerful tool for agencies seeking to optimize their media planning and buying processes.

Basis

Basis is a robust media planning platform that centralizes planning, activation, execution, and analysis of media campaigns, catering to teams' needs across various functions. The tool optimizes media strategy outcomes by breaking down channel silos, simplifying processes, and accelerating digital media execution. It offers unified management of RFPs, IOs, and media plans, enabling streamlined campaign management. Basis's comprehensive platform is designed to automate and consolidate reporting across multiple channels, reducing the time and manual effort required in closing campaigns.

The platform enhances media buying efficiency through features like creating accurate and personalized DSP inventory forecasts and exclusive spend and KPI data across all Basis channels. It simplifies the entire media planning process by providing access to over 10,000 direct inventory properties, which is billed as the industry's largest media directory. This allows for quick and effective media purchasing decisions, ensuring that campaign strategies are not only targeted but also cost-effective.

Basis continues to drive innovation in the advertising technology space by integrating advanced automation for advertising setups and reporting. This ensures that marketers can focus more on strategic media planning and less on the operational complexities that often come with large-scale media campaigns. The platform supports a dynamic and ever-evolving marketing landscape, allowing teams to stay on top of trends and efficiently manage their advertising spends.

Simpli.Fi

Simpli.Fi optimizes media planning through a comprehensive, integrated system designed for both digital and broadcast management. It provides powerful automation tools that eliminate repetitive tasks and manual data entry, significantly enhancing efficiency in campaign management. This system includes capabilities for managing media orders across all media types—digital, print, and out-of-home. The integration of these features allows users to track and manage campaigns efficiently from a single platform, ensuring that every dollar spent is maximized in terms of impact and results.

The platform is built with detailed flowcharts and dynamic dashboards that enable users to visualize and report on their media plans effectively. Simpli.Fi's flowcharts are designed to tell the story of a campaign with real data, making it easier to share insights and strategies with clients. Its dashboards offer robust reporting capabilities, allowing planners to track virtually any data point and gather relevant insights. This aids in making informed decisions based on comprehensive analytics and performance metrics.

Simpli.Fi stands out for its ability to create, execute, and track media orders directly from the plan, which streamlines the entire media planning process. This eliminates the need for manual data re-entry and allows for a more cohesive management experience. By consolidating media planning functions into one efficient system, Simpli.Fi provides a powerful solution that caters to the evolving needs of modern advertisers and media planners.

Comscore

Comscore provides an advanced media planning tool that integrates data-driven insights across digital and traditional media platforms. This integration facilitates deduplicated, person-level insights from various data sources including Comscore's own panels, the Comscore Census Network, and third-party data. These capabilities enable media planners to simulate effective reach and demographic targeting, thereby assessing impacts on pricing and scale within the digital ecosystem. Adjustments to CPM rates, impressions, and frequency caps can be made rapidly to optimize campaign impacts based on real-time data analysis.

The Comscore tool is designed with the future of media planning in mind, focusing on the integration of real-time data and strategic planning. Media Planner 2.0, the next generation of Comscore’s platform, offers a fully integrated, end-to-end workflow system. This system allows for streamlined planning processes, where media planners can utilize cookie-based audience data, combine different media channels into a unified plan, and achieve pre-buy reach and frequency analysis all within one platform. This reduces the need for numerous Excel spreadsheets and manual data entry, which have traditionally slowed down the media planning process.

By combining innovative technology with detailed audience analytics, Comscore's tools are transforming how media plans are crafted and executed, ensuring that they are not only efficient but also highly effective. The tool’s powerful capabilities in data integration and analysis enable media planners to make informed decisions that optimize ROI and meet communication objectives across various media channels.

MRI-Simmons

MRI-Simmons, a merger of MRI and Simmons, is a premier provider of consumer insights, integrating flexible consumer profiling, analytics, and data visualization tools tailored for comprehensive media planning. As a result of the merger and rebranding to MRI Simmons and then Catalyst, the tool offers unique cross-channel engagement metrics through the Multi-Media Engagement Study. This metric goes beyond basic demographic data by incorporating cognitive and behavioral measures of engagement across diverse media such as TV, magazines, and digital platforms.

The MRI-Simmons platform provides access to rich consumer data encompassing demographics, psychographics, brand preferences, and media consumption patterns. Utilizing data from the MRI-Simmons USA Study and the Simmons National Consumer Survey, the platform boasts over 60,000 data elements that help media companies drive ad sales and devise effective cross-channel engagement and content strategies. This comprehensive data collection allows for robust audience insights that support tailored and effective media planning and buying.

Furthermore, MRI-Simmons facilitates in-depth analysis with tools like Simmons Insights, which was upgraded to Catalyst. This tool simplifies the creation of quick reports and crosstabs, providing insights into consumer attitudes, product usage, and media habits. The integration of extensive survey data with advanced analytics tools makes MRI-Simmons an invaluable resource for media companies seeking to optimize engagement and maximize the impact of their advertising efforts.

Teamwork.com

Teamwork.com is primarily recognized as a project management platform, but it is uniquely positioned to assist with media planning due to its robust features that cater specifically to agencies and creatives. It organizes all projects into a single hub, enhancing visibility and control over each component of a campaign, which is crucial for efficient media planning. The platform offers a suite of tools including Teamwork.com Desk, Chat, and Spaces, enabling seamless collaboration and integration of various media planning activities into one streamlined workflow.

Teamwork.com supports media planning with tools that facilitate powerful integration with existing business tools, robust project management features, and comprehensive templates which are freely available to subscribers. This combination allows media agencies to keep their projects on track and within budget. Additionally, the platform's capabilities in time tracking, budgeting, profitability analysis, and resource allocation make it an essential tool for agencies aiming to optimize their media planning processes and improve overall campaign effectiveness.

Furthermore, Teamwork.com's ability to integrate seamlessly with other tools enhances its utility as a media planning platform. Agencies can use Teamwork.com to manage media buying and planning activities, ensuring that all aspects of media strategy are aligned and executed efficiently. This makes Teamwork.com an invaluable asset for any organization involved in media planning and buying, looking to scale their operations and enhance their strategic output.

Mediatool

Mediatool is a comprehensive all-in-one platform for media planning and marketing analysis, designed to streamline the management of marketing activities, campaign plans, and reports from a single centralized hub. This cloud-based tool is pivotal for advertisers and agencies, providing a reliable source for all media planning and marketing operations. Mediatool's platform offers clever collaboration tools across various teams, seamless data integration, complete budget control, and real-time performance to optimize investments in a user-friendly interface.

With Mediatool, users gain a complete overview of their marketing activities, enhancing visibility and control over campaigns. The platform supports effective time management and productivity enhancement by automating reports and providing real-time campaign performance updates, which are crucial for timely adjustments and optimization. It facilitates strategic planning with its customizable features, allowing users to track planned versus actual costs and effectively allocate budgets. The tool also enables detailed and visually appealing reporting, which is essential for demonstrating campaign success and making data-driven decisions.

Overall, Mediatool transforms complex data from various campaigns into structured, actionable insights, simplifying the media planning process. It reduces the need for disjointed spreadsheets and manual data handling by centralizing media management, thereby fostering collaboration among teams and aligning campaign objectives more efficiently. Mediatool not only enhances the strategic execution of campaigns but also significantly impacts the profitability and ROI of media investments.

Illumin

Illumin offers a comprehensive journey advertising platform that integrates media planning and buying, providing marketers with an interactive and intuitive interface to plan, activate, and measure online advertising campaigns effectively. With its connected journey canvas, Illumin allows users to visually map out ad campaigns by dragging and dropping creatives, conditions, and audiences, enabling them to analyze audience progression and stage-specific metrics in real-time. Testimonials from users highlight Illumin's effectiveness in targeting consumers at various stages of the marketing funnel, resulting in more meaningful interactions and lower costs of acquisition.

Designed to emulate how marketers think and execute their advertising campaigns, Illumin's platform simplifies the ad tech stack, empowering agencies and brands to optimize their media strategies. It offers a top-down analysis of campaign performance, enabling users to identify optimal routes and sequences for their campaigns based on customized key metrics. While Illumin functions as a programmatic advertising platform, it goes beyond traditional DSPs, providing unique technology for visual planning, execution, and analysis of marketing strategies all in one place.

Empowering marketers with real-time data, visual planning tools, and self-serve options, Illumin enables brands and agencies to make smarter decisions about targeting and communicating with their online audiences. With its focus on journey advertising, Illumin helps marketers create customized messaging for different audience segments at each phase of the marketing funnel, ultimately leading to higher rates of conversion. For those interested in learning more about journey advertising, Illumin offers resources and support to help marketers navigate and optimize their campaigns effectively.

Lytho

Lytho, a global brand management solution offered by the Dutch company of the same name, provides users with tools to manage, create, and publish marketing content efficiently. With modules like Brand Center, Digital Asset Management, and Create & Publish, Lytho enables users to access content from their own data library, seamlessly integrated with the Adobe Creative Cloud. The platform's open architecture allows for easy integration into existing ecosystems, offering flexibility and convenience.

Designed to streamline brand communication and optimize marketing efforts, Lytho offers features such as centralized content management, efficient digital asset handling, and creative content creation and publishing capabilities. Users across various industries, including automotive, healthcare, retail, and sports, can benefit from Lytho's template-driven approach, ensuring consistency in brand messaging and creative output.

Testimonials from users highlight Lytho's ease of use, intuitive interface, and effectiveness in simplifying collaboration and workflow management. With features like dynamic brand guides, AI-driven auto-tagging, and integration with Microsoft Office and Adobe InDesign, Lytho empowers users to create, manage, and distribute marketing assets efficiently, driving brand consistency and enhancing productivity.

Telmar

Telmar is a global leader in advertising and media software, offering innovative cloud-based tools to influential agencies, media owners, and planners for creating, planning, and predicting successful media campaigns. With over 50 years of experience in the marketing and advertising industry, Telmar provides easy-to-use software products and solutions that support over 8,000 databases, making it the most trusted third-party data analysis software worldwide. Telmar serves over 25,000 clients across 100 countries, with a team of media experts stationed in offices around the world, including New York City, London, Toronto, Johannesburg, Paris, Amsterdam, Shanghai, and Hong Kong.

One of Telmar's notable solutions is its integration of various media channels and data to enhance overall campaign performance. By loading syndicated surveys, broadcast data sets, and proprietary data sets annually, Telmar enables users to integrate data seamlessly, providing insights for improved media planning and buying. The integration of media planning and buying software streamlines the entire process, creating efficiency for clients, agencies, and vendors alike. Telmar's partnership with DOmedia exemplifies this integration, allowing agencies to transition seamlessly from media planning to vendor proposals, enhancing responsiveness to client needs and enabling consistent data analysis for improved decision-making.

With Telmar's commitment to diversity and empowerment, initiatives like the TMS Transformation Trust aim to foster diversity within the media and advertising industry. Through ownership schemes dedicated to economic inclusion, Telmar supports eligible black individuals in South Africa, providing opportunities for growth and leadership in the industry. Telmar's dedication to diversity extends to its leadership team, with individuals like Shanitha Singh and Lebogang Matai leading the charge in promoting diversity and inclusion within the company and the industry as a whole.

SQAD

SQAD offers a comprehensive media planning and management system that simplifies research, review, planning, management, and reporting across all media strategies, including network, local, cable television, radio, out-of-home, and digital channels. With SQAD, users can reveal the cost behind the audience and efficiently plan the use of marketing budgets using actual transaction-based cost data. The platform provides lightning-fast analytics reporting from Nielsen & Comscore, enabling users to understand audience engagement and trends with ease. Trusted by leading agencies and brands worldwide, SQAD's user-friendly workflow productivity optimization enhances mission-critical media management and planning.

Media planning involves determining how, when, and where to deliver an advertising message to a selected audience. This process requires analyzing audiences, channels, and advertisements to communicate a message efficiently. SQAD's multi-source audience analytics and research platform, MediaLogic, covers Nielsen and Comscore audience data, offering insights that transform media planning workflows. By eliminating time-consuming research and archaic spreadsheets, SQAD enables users to understand audience trends like never before, empowering informed decision-making.

Marketers face the challenge of balancing campaign efforts across various media platforms and assets. A thorough media planning strategy is crucial for accurately monitoring campaign success and optimizing performance. SQAD's sophisticated media planning and management system provide marketers with centralized information across all platforms, optimizing campaigns, streamlining the review process, and ultimately delivering maximum ROI.

Videobeat

Videobeat, a full-service video marketing agency, integrates creativity with data-driven media planning to optimize TV campaigns in real-time. With a focus on digital KPIs, Videobeat delivers measurable success by challenging the status quo of video advertising. The agency offers strategy consulting, creative services, video production, media buying, and optimization through its proprietary attribution software, Videobeat Analytics. By providing holistic solutions across all platforms, Videobeat helps well-known brands and emerging startups achieve the best possible marketing ROI.

Through strategic partnerships and continuous campaign optimization, Videobeat drives tangible results for its clients. For example, by collaborating with Exporo, a FinTech company specializing in crowd investing in real estate, Videobeat increased media pressure by 40% while reducing the Cost per Visit by 10%. Similarly, Videobeat partnered with Küchenquelle, a kitchen manufacturer, to scale their operations using TV advertising. By optimizing TV performance and increasing brand awareness through KPI-oriented media planning, Videobeat lowered Küchenquelle's CPM by 28% and the Cost per Visit by 31%, demonstrating its expertise in video marketing across platforms.

Videobeat's commitment to innovation and client success is evident in its team of over 70 employees across offices in Hamburg, Berlin, London, and New York. By leveraging data-driven technology and creative expertise, Videobeat continues to redefine video advertising and stay ahead of the competition in the ever-evolving digital landscape.

Semcasting

Semcasting offers a suite of data-driven marketing solutions aimed at empowering marketers to maximize reach and optimize campaign performance. Their AudienceDesigner platform enables marketers to activate first-party CRM and prospect data, enhance data with third-party insights, and leverage lookalike modeling for audience expansion. Additionally, Semcasting's IdentityXchange service provides identity resolution, allowing brands to append digital IDs to customer data for improved media activation and measurement.

With Semcasting's Media Zones, marketers can integrate contextual audience preferences into their identity graphs, enabling more targeted and efficient media choices. This patented technology leverages genetic algorithms to analyze user IDs and impressions, helping advertisers prioritize media where their audiences are most engaged. By combining programmatic and endemic targeting, Semcasting's Media Zones ensure advertisers connect with qualified users sooner, resulting in more efficient ad spend and higher campaign ROI.

Furthermore, Semcasting's commitment to innovation is evidenced by their recent patent for Semcasting Media Zones, solidifying their position as leaders in cookieless targeting and identity resolution. With a focus on simplifying audience targeting and reaching the right person at the right time, Semcasting continues to provide marketers with industry-specific data expertise and solutions to drive success in today's dynamic digital landscape.

140Proof

140 Proof is a pioneering advertising company that leverages social data from various sources to target relevant ads based on consumers' interests, as indicated by their social activity across different networks. Founded in 2009 by Jon Elvekrog and John Manoogian III, the company initially focused on app-based advertising, referencing Twitter's 140-character limit in its name.

Through its API, 140 Proof enables third-party apps to display targeted ads on various platforms, including social sites, mobile networks, and blogging platforms like WordPress and Tumblr. The company's patented method allows for precise targeting based on persona data, enhancing the effectiveness of ad campaigns. In 2016, 140 Proof was acquired by AcuityAds, further expanding its reach and capabilities in the advertising industry.

With innovative solutions like the 140 Proof Platform, the company facilitates direct advertising for media brands, enabling them to monetize their social content and audience across different digital devices. By harnessing proprietary interest graph technology, 140 Proof delivers highly targeted ads based on users' social cues, driving engagement and performance for advertisers.

Hawk-Tech

Hawk, formerly known as TabMo, offers a comprehensive platform that combines intelligent planning tools, omnichannel activations (DOOH, Audio, Mobile, CTV, Desktop), and solutions for advertising effectiveness measurement. The platform caters to media agencies and brands throughout the marketing value chain, automating the orchestration and analysis of advertising efforts. It enables global, multi-device media buying through a connected programmatic infrastructure while providing in-depth insights. Hawk operates as a DSP with a media-buying solution that doesn't rely on cookies, making it well-suited for the "Cookieless Futures" landscape.

Hawk's DSP allows advertisers to purchase ad space across DOOH, Audio, Mobile, CTV, and Desktop within the programmatic media ecosystem worldwide. Target audience data can be selected through data partners like adsquare, zeotap, Cynapsis, or the Hawk Marketplace and activated through the DSP. The platform offers opportunities for multi-device campaigns with diverse KPIs, including Mobile Gamification Ads and Mobile Drive-to-Store campaigns.

Hawk emphasizes the integration of technology and creativity, offering an integrated Creative Studio for self-service customers to create and adapt creatives. It also provides forecasting and analytic tools for optimal multi-channel campaign planning and analysis. With services covering media planning, media buying, targeting, creative, and measurement, Hawk aims to ensure campaign success through comprehensive audience targeting across various screens and approaches, available as both a Self-Service Tool and Managed Service.

Mediaplanhq

Mediaplanhq is a robust online media planning software that centralizes and streamlines the management of media plans, operations, and requests, effectively eliminating the chaos commonly associated with spreadsheets and email communications. It provides a clear and structured platform where all media planning activities—from the creation and approval of media plans to the booking and invoicing of media buys—are seamlessly integrated. This centralization ensures that all team members have access to consistent and up-to-date information, enhancing collaboration and efficiency.

The software supports comprehensive workflow management, including the creation of media insertion orders, communication with creative teams for ad design, and the detailed tracking of expenditures against budget allocations. Mediaplanhq also facilitates real-time monitoring of campaign spending and progress, providing essential data to optimize budget allocation and campaign performance. Additionally, its invoicing and payment features streamline financial processes, ensuring accurate matching of insertion orders with invoices received from media suppliers.

Overall, Mediaplanhq is distinguished by its ability to unify disparate aspects of media planning into a cohesive workflow. This not only saves time but also significantly reduces the potential for errors associated with manual data entry and communication lapses. The platform's emphasis on collaboration and real-time updates fosters a more dynamic and responsive media planning process.

Kantar SRDS

Kantar SRDS is a comprehensive media planning platform that integrates both traditional and digital media planning tools within a single interface. It is particularly known for its extensive database which offers detailed advertising rate card information for a broad array of supply sources. This makes Kantar SRDS an essential tool for media planners and buyers seeking to access and compare media rates across various channels efficiently.

The platform has recently expanded its capabilities to include programmatic digital ad inventory, partnering with major supply-side platforms (SSP) and programmatic direct platforms. This integration aims to streamline the traditional media planning and buying process by providing media planners with direct access to premium inventory and enabling more transparent and efficient media purchases. Additionally, Kantar SRDS offers intuitive analytics dashboards that provide rapid insights, helping media professionals make informed decisions quickly.

Kantar SRDS is recognized for its role in transforming media planning with its rich set of features that support dynamic media buying strategies and detailed campaign analysis. It stands out as a pivotal resource for media agencies and brands looking to optimize their media investments and achieve comprehensive media coverage.

Briefbid

Briefbid is a dynamic media planning tool that revolutionizes how agencies and brands optimize their media planning and buying processes. By centralizing the vast complexities of media campaigns into a single platform, Briefbid allows users to manage campaigns efficiently, ensuring that all plans are up-to-date and easily accessible. The tool is specifically designed to enhance the strategic aspect of media planning, providing agencies with the necessary insights to make informed decisions quickly and effectively.

With its focus on streamlining the media planning workflow, Briefbid offers features such as real-time campaign tracking, detailed analytics, and direct integrations with media vendors. This facilitates not only the planning and execution of media strategies but also allows for continuous performance assessment and adjustments. The platform supports a range of media types, making it a versatile choice for modern media agencies looking to innovate and improve their campaign results.

Overall, Briefbid stands out for its ability to simplify the complex facets of media planning and buying, empowering users with tools to optimize their advertising spend and strategy execution. The platform’s intuitive design and comprehensive features make it an essential tool for agencies aiming to maintain competitiveness in the fast-evolving digital advertising landscape.

Hubspot Social Media Software

HubSpot Social Media Software provides an all-in-one platform that encompasses tools for managing and optimizing social media campaigns. The software allows users to seamlessly create, schedule, and monitor content across different social networks from a single, integrated dashboard. This ensures that marketers can maintain a consistent brand voice and strategy across all channels.

The software also includes advanced analytics features that help users measure the effectiveness of their social media campaigns in real-time. By linking social media actions to marketing automation, CRM, and email marketing, HubSpot enables deeper insights into campaign performance, helping marketers to fine-tune their strategies and improve engagement. Additionally, the platform provides automation tools to streamline routine tasks, enhancing productivity and allowing more time to focus on strategic initiatives.

Overall, HubSpot Social Media Software stands out for its comprehensive feature set that not only facilitates efficient management of social media activities but also integrates these efforts into the broader marketing framework. This helps businesses of all sizes to leverage their social media presence for maximum impact, driving better engagement and conversions through targeted, data-driven campaigns.

Marketing optimization tools harness data analytics, machine learning, and user engagement metrics to refine marketing efforts in real time, offering insights that empower businesses to make data-driven decisions. Whether it's through streamlining ad spend, targeting the right audience, or improving customer journeys, the right tools can significantly boost marketing efficiency. Let's look at the tools that can improve your marketing stack.

Google Ads

Google Ads is a powerful tool for businesses aiming to enhance their online advertising efforts. Its main feature, the optimization score, provides a real-time estimate of how well your campaigns are set up to perform, with a scale from 0-100%. This score is accompanied by customized recommendations that can significantly improve campaign performance when implemented. These recommendations, which can increase or decrease the optimization score based on their impact, are designed to align with specific business goals like maximizing conversions or improving click-through rates.

The platform offers flexibility in bid strategies and goals through features like Smart Bidding, which automatically optimizes for conversions or conversion value. Advertisers can select from options like Maximize Clicks, Maximize Conversions, or Target CPA, adjusting their campaigns according to their specific performance objectives. Furthermore, Google Ads integrates with tools such as Google Analytics and Google Search Console, providing deeper insights into campaign performance and enabling more data-driven decision-making.

Moreover, Google Ads supports the management of various types of campaigns including Search, Display, and Shopping, ensuring that users can reach a wide audience across Google's extensive network. This holistic approach to campaign management and optimization makes Google Ads an essential tool for marketers looking to efficiently spend their advertising budget and achieve substantial returns on their investment.

Mailchimp

Mailchimp is renowned as a comprehensive marketing optimization tool that combines ease of use with powerful automation capabilities, making it an excellent choice for businesses aiming to enhance their digital marketing efforts. It offers a broad spectrum of tools including email marketing, audience segmentation, social media marketing, and analytics, which are crucial for crafting personalized campaigns that resonate with the target audience. Mailchimp's platform also provides AI marketing tools and customizable templates, which streamline the creation and deployment of content across various channels, significantly boosting efficiency and effectiveness in marketing campaigns.

The strength of Mailchimp lies in its automation features that allow marketers to set up campaigns that deliver the right message at the right time, based on user behavior and preferences. This functionality ensures that businesses can maintain engagement with their audiences through timely and relevant communications, ultimately driving conversions. Additionally, Mailchimp's robust analytics tools help businesses track the performance of their campaigns in real-time, offering insights that are vital for optimizing strategies and achieving better outcomes.

Furthermore, Mailchimp supports integration with numerous popular platforms like Shopify, WooCommerce, and Salesforce, enhancing its utility by allowing businesses to synchronize their marketing activities with other operational processes seamlessly. With its user-friendly interface and extensive feature set, Mailchimp not only simplifies the complexity of digital marketing but also empowers businesses to achieve greater return on investment by optimizing their marketing strategies more effectively.

Google Analytics

Google Analytics is a crucial tool for marketing optimization, providing detailed insights into user behavior and website performance. It helps businesses track visitor interactions, from their initial visit through various pathways within the site up to conversion. This tool offers comprehensive reports on daily visitors, unique visits, page views, and detailed conversion metrics, allowing marketers to understand how well their site attracts and retains customers. The ability to segment users by new versus returning, along with the analysis of visitor loyalty and engagement metrics, provides a deep dive into how different audiences interact with the site.

Additionally, Google Analytics excels in optimization reporting, including advanced tracking of goal conversions and the effectiveness of various marketing campaigns across different channels. It enables marketers to see which campaigns drive the most valuable traffic, aligning closely with the return on investment for each marketing effort. The integration of conversion tracking with visitor behavior analytics allows businesses to fine-tune their marketing strategies, ensuring they target the right audience with the right message at the optimal time.

For businesses focused on maximizing their digital marketing efforts, Google Analytics offers invaluable data on geographic and demographic performance, referral sources, and detailed ROI analysis for different marketing mediums. This robust suite of features makes it an essential tool for any marketer aiming to enhance their digital strategy and improve overall business outcomes.

Hubspot

HubSpot offers a comprehensive suite of marketing, sales, and customer service tools on a single platform, enhancing the efficiency of business operations through automation and integrated services. Its robust marketing automation capabilities enable users to streamline their processes, from email marketing to social media campaigns, ensuring that the right messages reach the right audience at the optimal time. HubSpot's analytics tools provide detailed insights into campaign performance and customer engagement, helping businesses track their success and make data-driven decisions.

With an array of tools designed to optimize content strategy and SEO, HubSpot empowers businesses to increase their visibility and drive higher traffic to their sites. The platform offers SEO recommendations and allows for deep integration with content management tools, making it easier for businesses to attract and engage their target audience effectively. Additionally, HubSpot's CRM capabilities are seamlessly integrated into its marketing suite, enabling businesses to maintain detailed profiles of their customers and tailor their marketing strategies to better meet customer needs and preferences.

Overall, HubSpot stands out as a powerful tool for businesses looking to optimize their marketing efforts and achieve significant growth.

Gamma

Gamma is a robust optimization tool within the suite of analytics software offered by Management Foresight, specifically designed to navigate the complexities of non-normal, non-linear, and multi-dimensional marketing data. It excels in identifying optimal solutions in such challenging environments, greatly enhancing Marketing Mix Optimization efforts. Its effectiveness increases when used alongside the Gamma Analytics Predictive Analysis and Scenario Planning modules, helping avoid local optima and ensuring the attainment of global optima, a common challenge in optimization tasks.

This tool is tailored to meet specific customer needs, with capabilities for configuration and fine-tuning by experts. Gamma's application in digital marketing extends to creating precise and impactful marketing strategies, where it integrates advanced analytics to optimize decision-making processes. Its multifaceted approach enables it to provide actionable insights that drive more traffic to websites, enhance online visibility, and improve overall engagement metrics.

Gamma’s application is a game-changer in marketing optimization, offering a deep dive into analytics that helps businesses lower acquisition costs while increasing customer lifetime value. By aligning marketing strategies with product development, Gamma ensures that every marketing effort is both efficient and effective, pushing the boundaries of traditional marketing with its advanced technological integration and comprehensive data analysis.

Zapier

Zapier is a versatile marketing optimization tool designed to streamline and automate various marketing processes, enhancing efficiency and effectiveness across campaign management. It connects over 4,000 web tools, allowing marketers to create automated workflows that transfer data between these applications without the need for manual entry or programming knowledge. With Zapier, marketers can automate tasks such as lead capture, email sending, and social media posts, ensuring timely and consistent communication with customers.

The platform is particularly useful for removing data silos and integrating disparate systems, providing marketers with a unified view of customer interactions and campaign performance. This integration capability allows for more personalized and responsive marketing strategies that adapt based on real-time data. Moreover, Zapier’s ease of use and the ability to set up complex workflows with conditional logic make it a powerful tool for marketers looking to increase operational efficiency and focus on more strategic tasks.

Ultimately, Zapier empowers marketing teams to enhance their productivity and creativity by automating repetitive and time-consuming tasks, enabling them to devote more time to crafting impactful marketing strategies and engaging with their audience in more meaningful ways.

Typeform

Typeform is an innovative tool designed to create engaging and user-friendly forms, surveys, and quizzes that optimize data collection and enhance user experience. Its intuitive interface allows marketers to build visually appealing forms that can significantly improve response rates. By incorporating behavioral economics principles, such as the 'nudge' theory, Typeform helps in designing questions that encourage more thoughtful and complete responses from users.

One of the key benefits of Typeform is its ability to gather feedback through iterative testing and second opinions from target audiences. Marketers can create multiple versions of a form and test them to identify which version performs best, ensuring higher engagement and accuracy in the data collected. Additionally, the platform offers detailed insights and analytics, enabling marketers to track respondent behavior and optimize questions for better completion rates. This makes Typeform an essential tool for businesses aiming to refine their data collection processes and improve customer interaction.

Klaviyo

Klaviyo is a powerful marketing automation tool designed to help eCommerce businesses grow and retain their customer base through effective email and SMS marketing strategies. With Klaviyo, businesses can create highly targeted and personalized marketing campaigns using advanced segmentation and automation features. This platform integrates seamlessly with major eCommerce platforms like Shopify, BigCommerce, and Magento, allowing businesses to easily sync data and trigger automated email flows based on customer behaviors and interactions.

One of the standout features of Klaviyo is its robust data analytics capabilities, which provide actionable insights to optimize marketing campaigns. By leveraging predictive analytics, Klaviyo can estimate customer lifetime value, predict churn risk, and provide other valuable metrics that help businesses refine their marketing strategies. Additionally, Klaviyo offers over 200 pre-built integrations with various tools and apps, enhancing its versatility and making it an indispensable tool for any eCommerce brand looking to maximize its marketing efficiency and ROI.

Hootsuite

Hootsuite is a comprehensive social media management tool that allows businesses to plan, schedule, and post content with ease across multiple social channels. It helps manage incoming messages, stay informed about market trends and competitors, and promote both organic content and paid ads. With Hootsuite, you can measure your results across all social networks, providing a holistic view of your social media performance. Additionally, Hootsuite offers industry-leading courses and certifications to help users advance their social media marketing skills.

Social media optimization (SMO) with Hootsuite involves improving your social media profiles and posts to achieve better results, such as faster follower growth and higher engagement levels. Hootsuite provides tools to analyze and adjust your social media presence based on performance data, audience insights, and competitor research. Features like the Best Time to Publish recommend optimal times to post, while the hashtag generator suggests relevant tags to enhance discoverability. Hootsuite also enables tracking and optimizing link performance through UTM parameters, ensuring you get the most out of your social media efforts.

Buffer

Buffer is a user-friendly social media management tool designed to help businesses streamline their content scheduling and publishing process across various social media platforms. With Buffer, you can create a scheduled queue of posts for platforms like Twitter, Instagram, Facebook, Google+, and LinkedIn, and have them automatically posted at optimal times. The tool also offers features like suggested hashtags to help grow your audience, automated reports to showcase your performance, and permission levels and approval flows to facilitate team collaboration without micro-management. Buffer’s analytics feature provides insights into individual post performance, enabling you to fine-tune your social media strategy.

Buffer is ideal for businesses looking to build their audience organically and efficiently. It supports integration with tools like Zapier and IFTTT for enhanced automation capabilities. Buffer's free version allows users to connect up to three accounts, while premium subscriptions offer more extensive options, including the ability to manage up to 150 accounts and connect with additional platforms like Pinterest. Buffer is particularly beneficial for small businesses and startups due to its affordability and ease of use, making it a valuable tool for developing a strong social media presence and driving business growth.

Ahrefs

Ahrefs is a powerful tool designed to enhance your SEO strategy by providing in-depth analysis and data-driven insights. It helps you monitor the number of websites linking to your content, estimate your monthly organic search traffic, and identify high-potential keywords. This platform allows marketers to align SEO with other marketing disciplines, ensuring a comprehensive approach to digital marketing. By utilizing Ahrefs, businesses can optimize their marketing spend and target online campaigns more effectively, ultimately driving sustainable, high-quality organic traffic to their websites.

One of the key features of Ahrefs is its Keywords Explorer, which enables users to identify valuable keywords and understand their search volumes. This tool helps in creating targeted content that meets user intent, from informational blog posts to transactional landing pages. Ahrefs also offers insights into backlink profiles, competitive analysis, and SERP overviews, making it an indispensable resource for SEO professionals. By integrating Ahrefs into your marketing toolkit, you can build a robust SEO strategy that enhances visibility, engagement, and conversion rates.

SendGrid

Like Mailchimp, SendGrid is a leading email marketing tool that offers a suite of features designed to create engaging email campaigns and ensure reliable email delivery at scale. It provides marketers with the tools to design and automate email campaigns using drag-and-drop functionality or pure HTML, and supports a wide array of email templates. SendGrid excels in deliverability, boasting a 96% average inboxing rate, and offers dedicated IPs and custom domains to maintain sender reputation. This platform is trusted by leading brands for its scalability, efficient workflows, and the ability to reach the inbox consistently.

One of SendGrid's standout features is its ability to handle both marketing and transactional emails seamlessly. Marketing emails can be crafted using responsive templates and optimized through detailed analytics, while transactional emails are personalized and triggered by user actions, ensuring timely communication. The platform also supports various add-ons to enhance email campaigns, such as segmenting recipients for targeted messaging and integrating real-time data. With expert support and resources, SendGrid helps businesses optimize their email programs for better engagement and results.

Optimizely

Optimizely is a comprehensive marketing optimization tool designed to power the entire marketing lifecycle. It enables marketing teams to create content swiftly, launch experiments confidently, and deliver high-quality experiences. With Optimizely, integrated marketing teams can break down silos and tell better stories, ultimately leading to more impactful and converting content. The platform combines testing with customer data and personalization, ensuring that each touchpoint leaves a lasting impact. This results in increased revenue, higher customer loyalty, and a better return on investment (ROI).

One of the standout features of Optimizely is its robust A/B testing capabilities. This allows marketers to experiment with different variations of web pages to determine which performs best, optimizing every aspect of the customer journey. In addition to A/B testing, Optimizely also offers advanced multivariate testing, which tests multiple variables simultaneously for deeper insights. The platform's AI-powered recommendations and seamless integrations with other tools ensure that marketing efforts are both efficient and effective. Recognized as a leader in the Gartner Magic Quadrant for Digital Experience Platforms, Optimizely continues to be a top choice for businesses looking to enhance their digital experiences.

Answer The Public

Answer The Public is an innovative marketing optimization tool designed to uncover the questions and topics that your audience is actively searching for online. By leveraging the autocomplete data from search engines, this platform reveals the most relevant and untapped keywords, sub-topics, and unanswered questions. It helps marketers generate fresh content ideas by providing a simple keyword search function that visualizes search queries, enabling them to create content that resonates with their audience and fills gaps that competitors might miss. This tool is particularly valuable for discovering "hidden searches" that can give businesses a competitive edge by identifying new opportunities for content creation.

With its easy-to-use interface, Answer The Public provides instant insights into what your audience is curious about. By entering a keyword, users can access a wealth of information, including questions, prepositions, alphabetical keyword phrases, and related searches. The platform offers both free and premium plans, with the latter unlocking additional features such as unlimited searches, CSV exports, and search tracking. Answer The Public is ideal for marketers seeking to enhance their content strategies by aligning their language with that of their target audience, ultimately driving more organic traffic and improving search engine rankings.

Moz

Moz offers a suite of tools including rank tracking, site audits, keyword research, audience analysis, and competitor tracking. With its vast index of over 44 trillion links and 1.25 billion+ keyword database, Moz provides valuable insights to help marketers identify traffic-driving keywords, uncover backlink opportunities, and monitor their organic search performance. The platform's robust features make it suitable for businesses of all sizes, from small startups to large enterprises, aiming to enhance their SEO strategies and drive more organic traffic to their websites.

Moz's rank tracking feature allows users to monitor their website's performance for specific keywords, both locally and nationally. The site audit tool crawls websites to identify SEO issues, providing actionable recommendations to fix errors and optimize pages. Additionally, Moz's keyword research tool offers detailed metrics and suggestions, helping users discover related keywords to target. The audience analysis tool provides insights into website traffic, enabling businesses to better understand their audience and tailor their marketing efforts. Moz also excels in competitor analysis, offering data on competitors' rankings, keywords, and backlinks, giving users a competitive edge in the ever-evolving SEO landscape.

Sprout Social

Sprout Social is a popular social media management and optimization tool that helps businesses manage their online presence across multiple platforms, including Facebook, Instagram, Twitter, LinkedIn, and Pinterest. It offers a unified platform to streamline social media efforts through social publishing, analytics, engagement, and listening tools. By consolidating data from various profiles, Sprout Social allows users to efficiently plan and publish content, track social performance, and engage with their audience from a single dashboard. This unified approach enhances the ability to build and maintain a loyal customer base.

One of the key features of Sprout Social is its Smart Inbox, which compiles messages from all your social media profiles into a single stream, making it easier to manage and respond to customer interactions. The platform's social listening tools enable businesses to gather honest feedback and understand customer sentiments, helping to refine marketing strategies. Additionally, Sprout Social's analytics provide detailed reports that can be shared across the organization, allowing teams to make data-driven decisions. With these capabilities, Sprout Social empowers businesses to optimize their social media efforts, improve engagement, and drive better results.

ActiveCampaign

ActiveCampaign is a powerful email marketing and automation platform designed to help businesses build effective marketing campaigns and foster customer relationships. It offers advanced automation features that allow users to create custom workflows and processes tailored to their specific needs. Users can segment their contacts based on various criteria, such as subscription date, sales history, and interactions, to deliver personalized experiences. ActiveCampaign also provides robust analytics and reporting capabilities, enabling data-driven decisions to optimize campaigns and drive conversions.

One of the standout features of ActiveCampaign is its integration with CRM functionalities, allowing businesses to manage their contacts and sales pipeline efficiently. The platform's drag-and-drop email editor and prebuilt templates make it easy to create professional-looking emails, while advanced tracking options provide insights into open rates, click-through rates, and user behavior. Although it has a steep learning curve, ActiveCampaign is ideal for businesses with large contact lists and high email volumes, offering unlimited email sends and comprehensive tools to enhance marketing efforts and achieve better results.

Hotjar

Hotjar is a comprehensive marketing optimization tool designed to enhance your website’s performance through user-centric insights. It provides valuable data on how users interact with your site, allowing you to identify opportunities for improvement. Using tools like heatmaps, session recordings, and surveys, Hotjar helps you understand user behavior and preferences, enabling you to optimize content, landing pages, and overall user experience. By leveraging these insights, marketers can increase conversion rates and achieve better ROI on their marketing campaigns.

One of the key features of Hotjar is its heatmaps, which visually represent user interactions such as clicks, scrolls, and movements. This data reveals which parts of your site engage visitors and which areas may need adjustments. Additionally, session recordings provide video-like playbacks of user actions, offering a deeper understanding of user behavior and identifying potential issues. Hotjar also offers tools like feedback widgets and exit intent surveys to capture real-time user feedback, helping you make informed decisions to enhance user satisfaction and conversion rates.

Gorgias

Gorgias is a powerful helpdesk solution specifically designed for e-commerce stores, enabling them to deliver exceptional multi-channel customer service from a single platform. By unifying all customer interactions, Gorgias provides a seamless and customer-centric experience. It integrates with various tools and platforms, such as SMS, email, reviews, and forms, allowing businesses to manage high volumes of customer inquiries efficiently. Gorgias also leverages AI to provide real-time product recommendations, automate responses, and streamline post-purchase workflows, significantly enhancing customer support and engagement.

One of the key strengths of Gorgias lies in its data-driven marketing optimization capabilities. By integrating with data activation platforms like Hightouch.io and revenue attribution platforms such as Dreamdata, Gorgias tracks over 20 different buying intent signals. This precise targeting allows businesses to reach the right audience at the right time with the right message, maximizing the effectiveness of their marketing efforts. Additionally, Gorgias' integration with tools like Klaviyo and Chatdesk ensures personalized and on-demand customer support, further boosting customer satisfaction and loyalty.

Screaming Frog

Screaming Frog is an industry-leading website crawler designed for technical SEO site audits. This powerful tool helps SEOs and agencies worldwide to improve onsite SEO by identifying and fixing common issues. The Screaming Frog SEO Spider allows users to crawl up to 500 URLs for free, with the option to upgrade for unlimited access and advanced features. It can efficiently crawl both small and large websites, providing real-time analysis of the results. Users can identify broken links, server errors, redirects, and duplicate content, as well as analyze page titles, meta descriptions, and internal linking structures.

The Screaming Frog SEO Spider is highly customizable, enabling users to collect data from HTML using CSS Path, XPath, or regex. It also offers integrations with Google Analytics, Search Console, and PageSpeed Insights for comprehensive insights. Additional features include the ability to create XML Sitemaps, schedule crawls, and render JavaScript-rich websites. This tool is essential for any SEO professional, providing detailed, actionable data to enhance website performance and ensure a seamless user experience. Screaming Frog's flexibility and robust functionality make it a must-have in the toolkit of SEOs and digital marketers.

Matomo

Matomo is a comprehensive marketing optimization tool designed to provide deep insights into website performance and user behavior. One of its key features is the Goals functionality, which allows businesses to track and measure the valuable actions visitors take on their websites, such as sign-ups, sales, or registrations. By understanding which channels, devices, and demographics convert the best, businesses can refine their marketing strategies and improve ROI. Matomo's Goals feature is easy to set up and offers unlimited tracking capabilities, ensuring that businesses can monitor and optimize conversions effectively while maintaining full control over their data.

Another significant advantage of using Matomo is its commitment to privacy compliance. Unlike many other analytics tools, Matomo ensures that users retain full ownership of their data, making it an excellent choice for businesses that prioritize data privacy. Additionally, Matomo provides detailed insights into user journeys, helping businesses understand the complete customer lifecycle from initial interaction to conversion. This capability enables businesses to make data-driven decisions and implement targeted optimizations, such as A/B testing and funnel analysis, to enhance user engagement and drive sales. Matomo's robust analytics platform is ideal for businesses looking to optimize their marketing efforts while adhering to privacy regulations.

Lemlist

Lemlist is a powerful email marketing tool designed to enhance your lead generation and prospecting strategies. It enables businesses to send personalized emails at scale, making it an ideal solution for running prospecting campaigns, follow-up emails, and newsletters. By integrating with popular CRM systems like Salesforce, HubSpot, and Pipedrive, Lemlist allows users to leverage their customer data for more targeted and effective email campaigns. This integration ensures that all interactions with prospects are organized and tracked, providing a comprehensive overview of customer relationships and facilitating better decision-making.

One of the standout features of Lemlist is its ability to personalize emails using variables such as recipient names and company details, making the communication more relevant and engaging. Additionally, Lemlist supports the automation of email sequences based on prospect actions, which helps in nurturing leads more efficiently. The platform also offers robust analytics tools that allow users to measure the performance of their campaigns and make data-driven adjustments to improve results. Overall, Lemlist's combination of advanced personalization, seamless CRM integration, and powerful automation makes it an essential tool for optimizing marketing efforts and achieving sales goals.

Wistia

Wistia is a powerful video marketing platform designed to help businesses optimize their video content for better engagement and conversions. One of the standout features of Wistia is its A/B testing capability, which allows marketers to compare two different versions of a video to see which one performs better. By testing different elements such as thumbnails, CTAs, and video content, businesses can gather valuable data on what resonates most with their audience. This data-driven approach enables marketers to make informed decisions and continuously improve their video strategies to achieve their marketing goals.

Additionally, Wistia provides comprehensive video analytics that track important metrics such as play rate, engagement, and conversions. These insights help marketers understand how their videos are performing and identify areas for improvement. The platform also offers seamless integration with other marketing tools, making it easy to incorporate video into broader marketing campaigns. With features like customizable video players, marketing automation, and detailed reporting, Wistia empowers businesses to create compelling video content that drives results.

Callrail

Marketing optimization tools play a vital role in ensuring the success of campaigns by providing insights and metrics to refine strategies. While online metrics like clicks and engagement are important, they only offer a partial view of campaign performance. Call tracking tools like Callrail fill this gap by capturing valuable data from offline interactions, such as phone calls, which traditional online metrics may overlook. By analyzing phone call data, businesses can gain a comprehensive understanding of customer behavior and accurately measure the return on investment (ROI) of their advertising campaigns.

Unlike online metrics such as Click-Through Rate (CTR) or Marketing Qualified Leads (MQLs), which focus solely on online interactions, call tracking tools provide insights into offline conversions and customer engagements. This holistic view enables marketers to optimize campaigns for ROI rather than just increasing online engagement metrics. By integrating call tracking into their marketing strategies, businesses can ensure they're capturing all relevant data points and making informed decisions to drive conversions and sales.

Furthermore, call tracking tools help businesses overcome the limitations of online metrics by providing insights into the motivations and emotions of customers. Understanding the "why" behind customer behavior is crucial for effective marketing optimization. With call tracking, businesses can bridge the gap between online and offline interactions, gaining a more comprehensive understanding of the customer journey and optimizing their marketing efforts accordingly.

Meta Ads Manager

Meta Ads Manager is an essential tool for optimizing your digital marketing campaigns on the Meta platform. It allows you to know your audience, target them effectively, and adapt your ads to meet specific objectives. A crucial feature of Meta Ads Manager is A/B testing, which enables you to launch two versions of an ad to determine which performs better based on results. You can test various elements such as ad images, text, CTAs, and formats, ensuring you optimize your ads for the best performance. By analyzing the results after sufficient time and impressions, you can adjust your strategy, redirect your budget to the winning elements, and create new variants to continually improve your campaign outcomes.

Audience targeting is another powerful feature of Meta Ads Manager, allowing you to create specific ads for different audience segments based on interests, behaviors, and demographics. This targeted approach ensures that your ads are relevant to your users, increasing the likelihood of conversions. Additionally, the platform offers automatic placement options that optimize ad placements across various locations, reducing costs and maximizing efficiency. With tools like the Facebook Pixel, you can track user behavior, re-engage interested users, and create lookalike audiences to expand your reach. By monitoring key metrics such as frequency and performance throughout the campaign phases, you can avoid ad fatigue and ensure sustained effectiveness. Meta Ads Manager provides a comprehensive suite of features to optimize your marketing efforts and achieve better results on the Meta platform.

Loomly

Loomly is a comprehensive social media management tool designed to streamline and enhance the efficiency of social media marketing efforts. It supports all major social networks, including Instagram, Facebook, YouTube, TikTok, and more. Loomly's platform allows users to craft, schedule, and auto-post content to various social channels while tracking analytics and managing interactions from a single, easy-to-use dashboard. With features such as post optimization tips, built-in content ideas, and advanced analytics, Loomly helps users create and refine their social media strategies effectively. Its user-friendly interface and robust support system make it an ideal choice for businesses of all sizes looking to optimize their social media presence.

The platform also includes integrations with popular tools like Slack, Teams, Google Drive, and Canva, enhancing collaboration and content creation workflows. With its focus on ease of use and comprehensive feature set, Loomly stands out as a valuable tool for managing and optimizing social media campaigns.

Unbounce

Unbounce is a powerful marketing optimization tool designed to help businesses improve their conversion rates by optimizing landing pages. It provides a comprehensive platform to create, tweak, test, and tune landing pages to ensure the best return on your marketing budget. With Unbounce, users can run A/B tests to compare different versions of their landing pages and determine which one performs better, thereby reducing bounce rates and increasing conversions. This tool is essential for any marketer looking to refine their campaign strategies and achieve higher engagement and sales.

Unbounce stands out with its user-friendly interface and robust feature set, which includes customizable templates, AI-powered content creation tools, and detailed analytics. The platform supports seamless integration with various marketing tools and platforms, allowing for streamlined workflow and enhanced campaign management. By leveraging Unbounce, marketers can make data-driven decisions to optimize their landing pages, personalize user experiences, and ultimately drive more leads and sales. The tool's ability to automate repetitive tasks and provide actionable insights makes it a valuable asset for any digital marketing strategy.

Yotpo

Yotpo is a comprehensive ecommerce marketing platform designed to enhance customer engagement and retention. It integrates a variety of marketing tools, including reviews, SMS and email marketing, loyalty and referral programs, and subscription management, all in one place. Yotpo's platform enables businesses to drive sales and foster customer loyalty by leveraging user-generated content, personalized messaging, and AI-driven displays of reviews and customer photos. This unified approach helps brands create seamless post-purchase journeys tailored to each customer, boosting overall customer satisfaction and increasing repeat purchases.

By using Yotpo, businesses can gather and manage customer reviews, create tailored rewards programs, and send targeted promotions through SMS and email. The platform's visual marketing capabilities allow brands to showcase user-generated content, building trust and authenticity with potential customers. Yotpo's integration with major ecommerce platforms and apps makes it easy to implement and scale marketing efforts. With its powerful analytics and reporting tools, Yotpo helps businesses make informed decisions, optimize their marketing strategies, and ultimately grow their online presence and sales.

Buzzsumo

Buzzsumo is an essential tool for marketers looking to enhance their content strategies and monitor online presence effectively. It provides a comprehensive suite of features that include content discovery, content research, media monitoring, and influencer research. By indexing billions of articles and posts, Buzzsumo allows users to identify trending topics, track the performance of their content, and benchmark it against competitors. Additionally, it offers the capability to find the right influencers and journalists to connect with, making outreach efforts more targeted and efficient.

One of the standout features of Buzzsumo is its robust monitoring capabilities. Users can scan blogs, news sites, forums, and other online communities to see what is being said about their brand. This helps in creating reactive PR strategies, identifying quick-win media opportunities, and averting potential brand crises. Buzzsumo also aids in optimizing influencer strategies and moving into multimedia content, ensuring that brands can effectively engage with their audience across various channels. With a user-friendly interface and powerful analytics, Buzzsumo is a valuable asset for any marketing team aiming to stay ahead in the digital landscape.

Clearbit

Clearbit stands out in the marketing optimization landscape through its robust retargeting tools and comprehensive audience targeting capabilities. Utilizing Clearbit Advertising, businesses can create precise exclusion audiences for their Google search retargeting campaigns. This ensures that ads are not shown to non-ideal individuals such as existing customers or competitors, thereby optimizing advertising spend and enhancing the effectiveness of marketing campaigns.

By leveraging over 100+ business attributes, visit behaviors, and synchronized Salesforce data, Clearbit allows businesses to finely tune their audience definitions. This meticulous approach helps avoid unnecessary ad spend on audiences unlikely to convert, driving a more efficient allocation of marketing resources and potentially increasing ROI.

Clearbit's integration with Google also simplifies the process of syncing exclusion lists directly to Google Ads, streamlining campaign adjustments and maintaining relevancy in dynamic market conditions. The platform's focus on data-driven strategies ensures that marketers can target more accurately and achieve better outcomes from their advertising efforts.

Fullstory

Fullstory is a powerful digital experience analytics tool that enables businesses to optimize customer journeys through their website or mobile apps. By providing detailed insights into user interactions and behaviors, Fullstory helps identify areas of friction that may affect conversions and user satisfaction. The tool's capabilities, including Session Replay, Heatmaps, and Journeys, allow marketers to visually understand how users navigate and interact with their digital properties.

With Fullstory, organizations can effectively form hypotheses, test, and iterate on their digital strategies to improve overall user experience and performance metrics. Integration with other platforms like Optimizely and ABTasty enhances its functionality, providing a comprehensive toolkit for A/B testing and data-driven decision making. This integration aids in pinpointing specific opportunities for improvement and measuring the impact of changes made to the user experience.

Additionally, Fullstory's robust reporting and analytics features enable marketing teams to track and report on key performance indicators (KPIs). By capturing and analyzing detailed data on user interactions, businesses can demonstrate the ROI of their digital initiatives and make informed decisions to drive growth and efficiency.

Encode

Encode offers no-code Marketing Work Management (MWM) solutions to enhance collaboration and efficiency across the marketing value chain. By integrating Digital Asset Management (DAM), Product Information Management (PIM), workflow, proofing, and project management functionalities, Encode facilitates faster and more reliable marketing outcomes. The platform empowers users with cutting-edge automation, seamless inter-departmental collaboration, and comprehensive insights, ensuring profitability and adding value for clients.

Encode's solutions cater to various marketing needs, from private label management to agency workflow optimization. Through features like Encodify Private Label Management and Encodify Work Management, businesses can streamline processes, ensure compliance, and achieve greater efficiency and success in their marketing endeavors.

Marketing optimization involves continuous analysis and adjustment of campaigns to maximize ROI and drive business growth. With the complexity of multi-channel marketing and the abundance of data metrics, tools like Encode play a crucial role in aggregating, analyzing, and optimizing marketing efforts. By providing automated data aggregation, visualization, and insights, Encode enables marketers to make informed decisions and effectively navigate the intricacies of modern digital marketing.

Browse Ai

Browse AI is a revolutionary tool designed to streamline and optimize SEO and content marketing strategies. By harnessing the power of artificial intelligence, Browse AI provides personalized insights by analyzing entire websites. This enables users to craft content strategies based on objective data rather than generic information, ensuring a more targeted and effective approach. The tool automates tedious tasks such as content audits, keyword research, and topic analysis, which traditionally take hours or even days to complete manually.

The platform integrates seamlessly with Google Search Console and other analytical tools, offering real-time insights into page-level and site-level performance. This integration helps users understand search intent and audience queries more accurately, facilitating the creation of content clusters that enhance topic authority and improve SEO rankings. Additionally, Browse AI identifies gaps in content compared to competitors, providing actionable insights that users can leverage to outperform them in search results.

With Browse AI, marketing teams can save time on SEO, increase the efficiency of their content production, and ultimately drive more traffic and sales through enhanced site visibility and engagement. The AI-driven insights and automation features transform how marketers approach SEO and content creation, making it an essential tool for any digital marketing strategy.

Aito

Optimizing your marketing efforts is crucial for business success, and Aito offers a comprehensive suite of marketing optimization tools to help you achieve your goals. From email marketing to social media management, Aito provides personalized solutions to reach your target audience effectively. With features like audience management, marketing automation, and customizable templates, Aito empowers businesses to deliver the right message at the right time.

Furthermore, Aito's reporting and analytics tools allow you to track sales, campaign performance, and customer engagement, providing valuable insights to inform your marketing strategy. Whether you're a small business or a large enterprise, Aito's user-friendly platform makes it easy to optimize your marketing campaigns and maximize your return on investment. With Aito, you can leverage the power of automation to streamline your marketing processes and focus on driving growth and profitability.

Adroll

AdRoll stands out as a comprehensive marketing optimization tool designed to enhance advertising strategies through data analytics and smart ad targeting. As a versatile platform, AdRoll supports businesses in increasing their online presence by effectively managing ad campaigns across multiple channels, including social media and digital spaces. This tool allows for detailed campaign analysis, audience targeting based on user behavior and demographics, and integration with major ad networks for optimal media buying.

The platform's advanced features include automated bid management, which helps optimize advertising budgets, and dynamic ad creation that adjusts content in real-time to increase engagement and conversion rates. AdRoll also provides robust tracking and reporting capabilities, enabling marketers to measure the effectiveness of their campaigns and make data-driven decisions to refine their strategies. This integration of various functionalities within a single platform makes AdRoll a valuable tool for businesses looking to streamline their marketing efforts and enhance ROI.

Brand24

Brand24 is a sophisticated marketing optimization tool that provides comprehensive monitoring and analytics capabilities to enhance the effectiveness of digital marketing strategies. By tracking key performance indicators (KPIs) such as brand mentions, social reach, conversion rates, and ROI, Brand24 offers real-time insights that help businesses understand and improve their online presence. Its capabilities enable users to measure the impact of their marketing efforts across various channels and adjust strategies based on data-driven feedback.

This tool excels in delivering detailed analyses of social media interactions and online content, allowing companies to gauge public sentiment and brand visibility effectively. Brand24's features include sentiment analysis, which assesses the tone of conversations about a brand, and influence scoring, which identifies key influencers driving discussions. These insights are crucial for managing brand reputation and optimizing content to engage target audiences more effectively.

Moreover, Brand24 enhances strategic decision-making by providing actionable insights into customer behavior and preferences. The tool's ability to segment data by demographic and geographic parameters makes it invaluable for tailoring marketing campaigns to specific audience segments. With Brand24, businesses can quickly identify trends, monitor competitor activities, and react proactively to maintain a competitive edge in their industry.

Content At Scale

Content At Scale revolutionizes the way B2B companies approach content production by offering a scalable solution that does not compromise on quality. This innovative tool allows businesses to efficiently produce large volumes of high-quality content tailored to meet strategic business objectives and resonate with target audiences. The platform leverages advanced technologies, including AI, to streamline the content creation process, ensuring that businesses can maintain a consistent output of engaging and relevant content.

With Content At Scale, B2B marketers can harness the power of content to effectively inform, educate, and engage their customers throughout the buyer's journey, leading to improved conversion rates. The tool supports a variety of content formats, such as blogs, whitepapers, videos, and podcasts, making it versatile for different content needs. By optimizing content production at scale, businesses can enhance their online visibility, drive organic traffic, and establish thought leadership in their respective industries.

Furthermore, Content At Scale provides measurable benefits by enhancing SEO efforts and facilitating detailed analytics that monitor content performance. This allows marketers to make data-driven decisions to optimize their content strategy continually. The platform's capacity to produce large amounts of content quickly also means that businesses can respond swiftly to market changes and maintain relevance in competitive sectors like cybersecurity, fintech, and regulatory affairs.

Chatfuel

Chatfuel is a leading platform for creating and managing chatbots tailored for social media platforms like Facebook Messenger, Instagram, and WhatsApp, as well as websites. It provides an intuitive no-code builder that allows businesses to easily design chatbots to automate sales processes, enhance customer service, and increase engagement without any programming knowledge.

The platform integrates advanced AI capabilities, making chatbots smarter and capable of offering more natural interactions. Users can integrate Chatfuel with a variety of CRM tools, Google Sheets, and other third-party applications, facilitating a seamless flow of information across channels. This makes Chatfuel an excellent tool for businesses aiming to streamline their customer interactions and automate responses effectively.

Chatfuel also offers a range of pre-built templates which can be customized to suit specific business needs, dramatically reducing the time to deployment. Whether for customer support, lead generation, or gathering customer feedback, Chatfuel provides a comprehensive set of tools to help businesses leverage the power of chatbots to improve their marketing and customer service operations.

Lucky Orange

Lucky Orange is a dynamic tool designed to enhance website optimization and user experience through a comprehensive suite of analytics tools. These include dynamic heatmaps, session recordings, conversion funnels, form analytics, and surveys. The platform's primary goal is to improve website conversion rates by providing real-time insights into how users interact with the website. By identifying problematic areas, Lucky Orange helps businesses make informed decisions to enhance their web interface and functionality, ultimately leading to better user engagement and increased conversions.

The tool's standout features include its ability to record live user sessions and generate dynamic heatmaps that offer visual representations of user interactions on a website. This feature is particularly useful for understanding user behavior and optimizing webpage layouts. Additionally, Lucky Orange provides robust form analytics that help identify where users drop off during form completion, allowing for targeted improvements. The platform's surveys and announcements features enable direct engagement with users to collect feedback and make necessary adjustments in real time.

Lucky Orange integrates seamlessly with various web platforms and offers tools for both small businesses and large enterprises to understand and enhance user experiences. Its pricing is competitive, offering different plans to suit various needs, including a free trial to explore the features without immediate commitment. This makes Lucky Orange a valuable tool for businesses aiming to optimize their websites, improve user satisfaction, and increase overall conversion rates.

Moosend

Moosend is a robust email marketing and automation platform that simplifies and enhances the capabilities of marketers to drive effective campaigns and real revenue growth. The platform offers a suite of features designed to facilitate the creation, deployment, and optimization of email campaigns. These features include advanced automation workflows that allow users to create detailed, conditional sequences based on subscriber behavior, greatly enhancing personalization and engagement.

The tool boasts seamless integrations with popular eCommerce platforms, CRMs, and web apps, enabling marketers to streamline their operations without the need for extensive technical knowledge. Moosend's platform supports dynamic content creation, enabling users to deliver personalized and relevant messages to each subscriber, which significantly increases the chances of conversions. Furthermore, the platform offers robust analytics and reporting features that provide deep insights into campaign performance, helping marketers to continuously refine their strategies.

With its user-friendly interface, cost-efficiency, and strong customer support, Moosend stands out as a valuable tool for businesses of all sizes looking to enhance their email marketing efforts. The platform not only helps in automating repetitive tasks but also in crafting compelling marketing messages that resonate with the audience, making it a go-to solution for marketers aiming to achieve high engagement and conversion rates.

Piwik Pro

Piwik Pro is a comprehensive marketing optimization tool designed to help businesses track and analyze their marketing campaigns with precision. It offers powerful features such as URL tagging, custom reporting, and real-time dashboards to provide detailed insights into the performance of both SEO and paid campaigns. By accurately measuring key metrics and KPIs, businesses can optimize their marketing efforts to ensure a high Return on Investment (ROI). Piwik Pro's integration with tools like Google Search Console enhances visibility into search engine performance, helping marketers make data-driven decisions.

One of the standout features of Piwik Pro is its focus on privacy and compliance. It supports GDPR, HIPAA, and other data protection laws, ensuring that businesses can manage and use data responsibly. The platform's ability to automate and streamline the tagging of campaign URLs ensures clean, organized data that can be easily analyzed to track the success of various marketing efforts. With its powerful analytics suite, Piwik Pro enables marketers to create custom reports, monitor traffic, and evaluate the effectiveness of campaigns, making it an essential tool for optimizing marketing strategies and achieving business goals.

MarketMuse

MarketMuse is a powerful AI-driven tool designed to optimize content strategy by providing personalized and objective insights. It automates content audits, eliminating the subjectivity and inefficiency of manual reviews. With MarketMuse, marketers can create comprehensive content plans in minutes, leveraging page-level, site-level, and SERP insights to prioritize content that drives the best results. The tool also helps build content clusters, ensuring topical depth and authority, and offers detailed content briefs to guide writers, minimizing edits and speeding up publication.

MarketMuse excels in identifying gaps in competitor content, allowing users to exploit these opportunities and structure their content effectively. The platform also focuses on maintaining content quality and comprehensiveness, providing tools to update and optimize existing content to ensure it remains relevant and authoritative. By using MarketMuse, content teams can produce high-quality, comprehensive content quickly and efficiently, improving search rankings and enhancing audience engagement. This makes MarketMuse an invaluable asset for any content marketing strategy.

Audiense

Audiense is a powerful audience intelligence platform designed to help marketers understand and engage with their target audiences more effectively. It leverages social and digital intelligence to uncover detailed consumer segments based on real behavior, enabling precise targeting and personalized marketing strategies. Audiense offers insights into what inspires and influences your audience, providing a competitive edge in market research and campaign planning. By integrating with various tools and data sources, Audiense helps businesses develop comprehensive audience strategies, optimize marketing efforts, and ultimately improve ROI.

The platform's unique approach to audience segmentation allows users to identify niche groups and understand their specific preferences and behaviors. Audiense's tools facilitate the creation of highly targeted campaigns, informed by in-depth insights into audience conversations and influencer impact. This detailed segmentation helps brands create relevant and engaging content, delivered by influencers who resonate with their audience. Whether used for social listening, community building, or content strategy, Audiense stands out for its ability to provide actionable insights that drive marketing success.

Clearscope

Clearscope is a top-tier content optimization platform designed to enhance your SEO strategies by providing detailed, actionable insights. This tool helps you create high-quality content that not only appeals to search engines but also engages readers effectively. By integrating Clearscope into your content creation process, you can ensure that your articles are comprehensive, relevant, and aligned with search intent, ultimately improving your rankings and user engagement. The platform offers targeted SEO Content Reports, which guide you through keyword research, competitor analysis, and content structuring, making it easier to produce optimized content that stands out in search engine results.

One of the standout features of Clearscope is its ability to automate content audits and provide personalized insights. This functionality helps you identify and prioritize the most critical areas for improvement, saving you valuable time and resources. Additionally, Clearscope’s AI-generated outlines and keyword suggestions enable you to build content clusters that enhance your site's authority on specific topics. By continuously monitoring your content’s performance and providing recommendations for updates, Clearscope ensures that your website remains competitive in search rankings. With its comprehensive toolset, Clearscope supports a strategic approach to content marketing, driving better results and higher ROI.

Reply.Io

Reply.io is an advanced email marketing and sales engagement platform designed to automate and enhance communication with potential customers. It integrates seamlessly with various tools like Pipedrive and Hubspot, allowing businesses to streamline their email marketing campaigns and sales processes. Key features of Reply.io include personalized email automation, multi-channel outreach, and AI-driven lead nurturing. These features enable businesses to send tailored emails, manage follow-ups, and engage leads across different communication channels such as email, LinkedIn, phone, SMS, and WhatsApp.

One of the standout features of Reply.io is the Jason AI, which automates LinkedIn outreach and follow-up processes, ensuring timely and personalized communication with leads. The platform also offers comprehensive analytics and reporting dashboards that provide insights into the performance of outreach campaigns across various channels. This allows sales and marketing teams to track engagement, optimize their strategies, and improve their overall communication efforts. With its robust set of tools and integrations, Reply.io is a powerful solution for businesses looking to enhance their marketing and sales efficiency.

Datanyze

Datanyze is a powerful cloud-based sales intelligence and lead generation platform designed to assist businesses in identifying and engaging prospective customers. It provides sales and marketing teams with a comprehensive suite of tools to gain valuable insights and streamline their prospecting efforts. By offering features such as a Google Chrome extension for direct access to contact data from LinkedIn profiles and company websites, Datanyze makes it easy for users to capture essential information without leaving their browser. Additionally, Datanyze provides technographic data, allowing businesses to understand the technology stacks of their prospects, which aids in sophisticated account prospecting.

Octane Ai

Octane AI is an innovative marketing optimization tool that leverages artificial intelligence to create personalized and engaging customer experiences. It offers a no-code platform for building product quizzes that help brands plug leaks in their customer journey, drive conversions, and collect valuable zero-party data. By integrating seamlessly with Shopify, Klaviyo, and other platforms, Octane AI allows marketers to recommend the right products, personalize marketing efforts, and foster stronger customer relationships. Features like conditional logic, advanced design, and in-depth analytics make it easy to create quizzes that provide significant insights into customer preferences and behavior.

In addition to quizzes, Octane AI enhances paid marketing campaigns by using product recommendation quizzes as ad landing pages, which can significantly boost ad revenue. The platform also offers powerful A/B testing capabilities to optimize quizzes over time, ensuring maximum conversion rates and revenue generation. Top brands like Jones Road and Hunter & Gather have seen remarkable results, including increased ad revenue and email revenue, as well as reduced return rates. With Octane AI, businesses can engage customers effectively, improve their marketing strategies, and ultimately drive higher engagement and growth.

Optimonk

Optimonk is a versatile marketing optimization tool designed to help businesses grow their lists, drive sales, and recover carts through personalized website experiences. It offers a range of features, including customizable popups, A/B testing, and AI-powered conversion optimization. Users can choose from over 300 pre-designed popup templates and 40 actionable CRO tactics to create tailored messages for different customer segments without needing to code. This toolset empowers marketers to boost sales by engaging customers with personalized content, optimizing headlines, and running experiments to find the most effective messaging strategies.

One of Optimonk's standout features is its ability to deliver actionable personalization examples and step-by-step guides, helping users create unique customer journeys that foster repeat purchases and long-term relationships. It integrates seamlessly with platforms like Shopify and Klaviyo, making it easy to implement and manage marketing strategies. Notable success stories include companies like Kiss My Keto and BlendJet, which have significantly increased their subscriber counts and conversion rates using Optimonk's personalized popups and advanced targeting options. With a free plan available, Optimonk is an accessible and powerful tool for any ecommerce business looking to optimize its marketing efforts and maximize revenue.

Advertising Research

Advertising research is a crucial marketing optimization tool that involves the systematic gathering and analysis of data related to advertising campaigns. This process includes keyword usage and optimization, audience targeting, dynamic search ads, and crafting engaging ad copy. The primary goal is to improve the performance of advertising campaigns, ensuring they achieve desired business outcomes. By conducting thorough advertising research, businesses can tailor their marketing strategies to better meet the needs and preferences of their target audiences, thereby maximizing the effectiveness of their campaigns.

The benefits of advertising research are manifold. It allows businesses to refine their ad strategies, leading to increased customer engagement and higher conversion rates. Through detailed analysis and continuous optimization, companies can identify the most effective channels and messages for their campaigns. This not only helps in improving the return on investment (ROI) but also enhances the overall customer experience by delivering more relevant and personalized content. Advertising research is an indispensable tool for any business aiming to stay competitive and achieve sustained growth in the ever-evolving digital marketing landscape.

Albert.Ai

Albert.Ai is an advanced artificial intelligence platform designed to optimize digital marketing campaigns through self-learning and autonomous decision-making. It integrates seamlessly with existing marketing tech stacks, providing continuous optimization for search, social, and programmatic channels. Albert leverages real-time data to adjust bids, target audiences, and allocate budgets efficiently, ensuring that ads reach the right customers at the right time. This AI-driven tool empowers marketers to maximize return on ad spend (ROAS) by creating the most effective ad creatives and knowing precisely when to refresh or replace them.

Albert's technology stands out for its ability to manage complex marketing operations autonomously, from defining campaign strategies and messaging to optimizing ad performance across various platforms. By analyzing vast amounts of data, Albert identifies the best-performing elements of ad campaigns, such as images, colors, fonts, and texts, and continuously adjusts to improve overall performance. Marketers benefit from Albert's 24/7 optimization capabilities, which lead to more efficient use of marketing budgets, higher engagement rates, and ultimately, better business outcomes. Albert is particularly effective for B2C brands, providing scalable solutions that drive significant improvements in digital advertising efforts.

Celebrus

Celebrus offers a comprehensive marketing optimization solution, empowering businesses to drive data-driven decisions and deliver relevant experiences and offers to consumers. By collecting 100% of digital interaction data across multiple platforms and device types, Celebrus eliminates data gaps and provides valuable context for actionable insights. Businesses can create detailed digital profiles of every customer at scale, connecting digital behavioral data with additional data sources to inform engagement strategies.

With Celebrus, businesses can power next-best actions across all digital channels based on customer interest and experience optimization. The platform exposes "dead zones" often hidden by outdated technology and siloed data, enabling businesses to maintain complete profiles of consumers and accurately measure marketing results. Celebrus offers flexible data connection options and open API integration, allowing organizations to activate real-time, contextualized data and enhance collaboration with sales teams.

Moreover, Celebrus provides real-world success stories, demonstrating impressive results such as a 4.6x increase in click-through rate (CTR), a 1.6x increase in conversion rate, and a 36.6% savings in cost per acquisition (CPA) for businesses. By leveraging Celebrus' advanced data capabilities, businesses can optimize their paid advertising spend, enhance lead generation efforts, and improve overall marketing ROI. With its focus on first-party data and compliance, Celebrus empowers marketers to uncover deep customer insights and elevate their marketing strategies to drive revenue growth.

Growthbar

GrowthBar is an AI-powered marketing optimization tool designed to streamline and enhance content creation and SEO strategies. With GrowthBar, users can plan, write, and optimize long-form blog content much faster. The tool scans hundreds of results in the Google SERP and generates an SEO-optimized outline complete with optimal headings, keywords, word counts, internal links, and more. Additionally, GrowthBar's AI writing assistant can produce entire blog posts in minutes, ensuring they are SEO-friendly and tailored to target audiences effectively.

Beyond blog content, GrowthBar offers a suite of AI writing tools for various marketing needs, including product descriptions, press releases, meta descriptions, and email newsletters. The platform also provides extensive keyword suggestions, competitive analysis, and performance metrics, helping marketers to craft well-informed strategies. With its easy integration into Google Chrome and compatibility with tools like WordPress, GrowthBar is an invaluable asset for marketers looking to outsmart their competitors and rank higher on search engines efficiently.

Automizely

Automizely is a comprehensive marketing optimization tool that integrates seamlessly with Shopify to enhance your email and text marketing campaigns. This platform offers a variety of features such as pop-up forms, automated email and SMS flows, web push notifications, and more, enabling businesses to effectively engage and convert customers. With Automizely, you can create customized email sequences, segment your audience, and utilize analytics and A/B testing to continually improve your campaigns. Its user-friendly interface and diverse functionalities make it an essential tool for any e-commerce business looking to boost its marketing efforts.

One of Automizely's standout features is its ability to create and manage various pop-up forms, including upsell pop-ups, exit-intent pop-ups, and cart recovery pop-ups, all designed to increase conversions and reduce cart abandonment rates. The platform also supports personalized marketing efforts with features like customer segmentation, targeted push notifications, and dynamic coupon campaigns. Additionally, Automizely's robust analytics provide real-time insights into campaign performance, allowing businesses to track open rates, click rates, and conversions to optimize their marketing strategies effectively. This all-in-one solution is particularly beneficial for Shopify users aiming to enhance their customer engagement and drive more sales.

Knowi

Knowi offers a comprehensive marketing optimization solution, addressing the challenges of data collection, integration, and analysis for marketers. With Knowi, businesses can gather data from online and offline sources, securely transfer and integrate data, and receive notifications of any data, campaign, or operational issues. The platform enables users to easily analyze data and discover actionable insights, organizing data in preferred storage and providing analysis via dashboards for any BI tool.

Knowi empowers marketers to maximize and prove their marketing ROI by solving data pipelines for any marketing use case and gaining full visibility over marketing performance. With its focus on streamlining data aggregation and display, Knowi simplifies the process of deriving actionable insights from marketing data. By automating data collection and aggregation, Knowi frees marketers to focus on analyzing data and making informed decisions to optimize marketing efforts and drive business growth.

With the increasing complexity of multi-channel and cross-channel marketing, Knowi provides a solution to the challenges of managing and analyzing data from various platforms and channels. By offering a centralized platform for data collection, integration, and analysis, Knowi empowers marketers to optimize their marketing strategies effectively and efficiently.

Minubo

Minubo offers advanced marketing optimization tools designed to help businesses understand and improve their marketing performance. With a focus on customer lifetime value and the entire customer journey, Minubo provides insights into customer behavior, channel effectiveness, and campaign performance. By analyzing data from various touchpoints, including online and offline events, Minubo enables businesses to segment customers and optimize marketing strategies for better results.

One of Minubo's key features is its integration with AI-driven attribution solutions like Adtriba, which provides dynamic attribution based on machine learning algorithms. This enables businesses to accurately attribute order value across different marketing channels, leading to more informed budget allocation and improved ROI. With Minubo, businesses can gain a holistic view of their marketing efforts and make data-driven decisions to maximize profitability.

Moreover, Minubo supports marketing automation by providing valuable data for targeted campaigns and comprehensive performance evaluation. Through flexible segmentation and data integration with third-party operational systems, Minubo facilitates the execution and analysis of automated marketing activities. By combining transaction data with customer and campaign data, Minubo offers a comprehensive view of the digital customer journey, enabling businesses to optimize their marketing strategies and drive growth.

Convirza

Convirza stands out as the premier enterprise call marketing analytics and optimization platform. By merging traditional call tracking with cutting-edge speech recognition technology, Convirza offers deep conversation analysis and workflow-based marketing automation. This platform enables marketers to evaluate lead quality, measure conversions, and implement fully-baked marketing automation strategies. Convirza empowers sophisticated marketers to enhance decision-making, improve close rates, and ultimately boost revenue.

With Convirza, marketers gain insights into critical metrics such as close rates, missed opportunities, sales inquiries, and lead scores. The platform provides a comprehensive understanding of customer interactions before, during, and after calls, allowing for effective optimization of marketing campaigns to achieve increased conversions and higher ROI. Moreover, Convirza offers workflow-based marketing automation, automating actions based on call outcomes and enhancing overall efficiency.

Convirza's intuitive interface and robust customer support make it a top choice for businesses seeking to optimize their marketing efforts. With pricing plans tailored to various needs, Convirza ensures affordability without compromising on quality. By leveraging Convirza's advanced features, marketers can unlock valuable insights from phone calls, maximize their marketing ROI, and drive sustainable business growth.

Marketingevolution

Marketingevolution offers a comprehensive suite of tools and technologies designed to optimize marketing efforts effectively. By integrating data from various platforms and ad types into a unified dashboard, marketers can establish a measurement source of truth. This platform enables users to define key business metrics and track progress towards goals through attribution and media reports. Moreover, Marketingevolution seamlessly navigates changing privacy laws across media channels without relying on third-party cookies or device IDs.

One of the standout features of Marketingevolution is its test and learn optimization engine, which allows marketers to hack their way to growth and eliminate waste from media plans. By predicting user-level journeys and applying proprietary AI models to generate attribution and reporting insights, Marketingevolution empowers marketers to make data-driven decisions. The Scenario Planner offers optimization simulations based on measurement and exposure AI results, providing actionable recommendations to optimize media budgets effectively. With a generative approach to media planning and measurement, Marketingevolution combines AI with human expertise to drive better decisions faster.

Bryj

Bryj specializes in mobile marketing automation, offering native applications, instant back-end connectors, essential analytics, and advanced user engagement services. With a focus on providing end-to-end solutions, Bryj is committed to delivering world-class apps tailored to meet diverse business needs. Through its AI-powered platform, Bryj enables businesses to optimize their mobile marketing strategies and maximize return on investment.

Moreover, Bryj conducts surveys and studies to provide valuable insights into consumer behavior and market trends. By leveraging the latest technologies such as AI, AR & VR, VUIs, IoT, and responsive apps, Bryj empowers businesses to stay ahead of the curve and meet the evolving demands of the mobile-first landscape. Whether it's building custom iOS apps or enhancing mobile engagement strategies, Bryj Technologies, Inc. offers comprehensive solutions to drive business growth and enhance customer experiences.

Semrush Social

Semrush Social is a comprehensive tool designed to streamline and enhance your social media marketing efforts. With social media being an essential part of modern marketing, Semrush Social provides businesses with the capabilities to manage and optimize their presence across various platforms. The tool offers features like Social Inbox, which consolidates all incoming messages, comments, and mentions from your social media accounts into one place, ensuring you never miss an opportunity to engage with your audience. This integration helps in maintaining a strong and responsive online presence, which is crucial for building brand loyalty and enhancing visibility.

One of the standout features of Semrush Social is its Social Tracker, which allows you to generate detailed reports on your social media performance. This tool helps you identify key metrics such as total page likes, engagement rates, and competitor performance, giving you a clear picture of your social media standing. Additionally, the Social Analytics tool provides in-depth insights into audience demographics and post performance, helping you fine-tune your content strategy. By using these analytics, businesses can better understand what resonates with their audience and adjust their strategies accordingly to maximize engagement and drive traffic.

Zoined

Zoined offers a cloud-based plug-and-play analytics solution tailored for retailers, restaurants, and wholesalers, allowing them to be up and running within 24 hours. Trusted by hundreds of data-driven merchants, Zoined enables businesses to save time and make better decisions by eliminating unconnected spreadsheets and reports. With Zoined, organizations can optimize their workforce, assortment, inventory, and campaigns, resulting in reduced manual work, boosted sales, and improved margins.

By integrating data from various systems such as visitor counters and workforce planning, Zoined provides actionable insights for businesses to set KPI budgets, targets, and perform like-for-like comparisons. Through dynamic and visual reports, businesses can analyze stores, sales personnel, suppliers, products, campaigns, and customers to enhance workforce efficiency, increase margins, and improve product availability. Moreover, Zoined leverages AI to forecast demand better, optimize purchases, and deliver personalized experiences to customers, ultimately driving revenue growth and customer loyalty.

With Zoined's user-friendly interface and powerful analytics capabilities, businesses can increase sales, reduce costs, and gain a competitive edge in crowded markets.

Klearly

Klearly provides powerful insights by combining data from various marketing, sales, and customer success tools, enabling teams to make data-driven decisions. By analyzing critical data, including content marketing, email campaigns, social media, PPC ads, and more, Klearly unlocks valuable insights into what drives revenue. The platform connects the entire revenue ecosystem, empowering teams to optimize campaigns, improve sales calls, and enhance demand generation initiatives in real-time.

Using machine learning and data analytics, Klearly offers actionable recommendations and insights for future strategies. The platform aggregates first-party data across different tools into a single place, allowing marketing, sales, and customer success teams to operate from a shared perspective. Klearly's capabilities help quantify contributions to the company, enabling more informed decisions on marketing strategies and personnel. With a focus on transparency and effectiveness, Klearly aims to help companies optimize resources for optimal sales and revenue growth. Learn more about Klearly's data-driven solutions here.

Stratedge

Stratedge offers a comprehensive suite of marketing optimization tools to help businesses reach their goals effectively. From email marketing to social media marketing, the platform provides a range of features to amplify conversations across multiple channels. With personalized emails, SMS marketing, and audience management capabilities, businesses can target and segment customers with precision.

Marketing automation is a key aspect of Stratedge, allowing businesses to deliver the right message at the right time. The platform also offers customizable templates, reporting, and analytics to track sales and campaign performance. With a focus on content creation and optimization, Stratedge enables businesses to develop their unique brand and engage customers effectively.

C3Metrics

C3 Metrics offers advanced measurement and analytics tools tailored for full-funnel marketers, providing a comprehensive view of advertising impact across channels and devices. The platform stands out with its focus on results, allowing clients to determine the effectiveness of their media strategies in achieving desired outcomes. By tracking consumer journeys and analyzing data from various sources, C3 Metrics enables businesses to optimize their marketing efforts for maximum impact.

Key features of C3 Metrics include its proprietary tagging infrastructure for client-specific and privacy-centric data collection, as well as strong capabilities in data ingest and quality assurance. The platform's attribution data cloud facilitates the collection, processing, and modeling of data, empowering marketers with actionable insights to drive decisions and results. With a client-focused approach and expertise in sectors such as D2C, e-commerce, financial services, automotive, and healthcare, C3 Metrics provides responsive and technology-driven solutions to meet the evolving needs of modern marketers.

Swaarm

Swaarm offers a versatile platform designed to simplify, automate, and optimize marketing efforts. With its intuitive interface, the platform appeals to developers, marketers, and businesses, providing a comprehensive solution for campaign management and performance tracking. Key features include:

• Automated import and setup of offers from various partners, increasing efficiency
• Real-time tracking of tracking, revenue, and profit numbers for proactive decision-making
• Advanced analytics with three times more dimensions and measures than competitors' platforms
• Automation tools for managing millions of events within seconds, enabling faster scaling
• Integrated fraud prevention tools for ensuring brand safety and higher conversion rates

With flexible pricing options and a commitment to data privacy protection, Swaarm offers businesses of all sizes the opportunity to benefit from premium features without compromising quality. The platform's stability and ease of migration make it a reliable choice for businesses seeking success in the ever-changing digital landscape.

Blackwoodseven

Blackwood Seven, a Denmark-based marketing measurement and optimization company, offers highly scalable, AI-powered unified marketing measurement solutions globally. Their advanced analytics provide granular insights into marketing ROI, enabling marketers to optimize their investments and predict business outcomes. With their HamiltonAI platform, Blackwood Seven models various scenarios to create future media plans at an individual publisher level, considering factors like channel synergies, macroeconomic factors, and competitor activity. The platform facilitates real-time planning and in-flight campaign optimization, ensuring marketers make well-informed decisions.

Kantar's acquisition of Blackwood Seven enhances its position in marketing ROI measurement, accelerating plans for a Unified Marketing Measurement solution. The move reflects Kantar's commitment to providing clients with more granular analytics and strategic guidance. By leveraging Blackwood Seven's technology, Kantar aims to address the evolving needs of today's marketers, offering solutions that bring together insights for both strategic and tactical decision-making. With Kantar's global reach and Blackwood Seven's innovative AI-powered product, marketers can expect enhanced marketing effectiveness and planning capabilities.

Blackwood Seven's acquisition by Kantar marks a significant milestone in the marketing analytics landscape, as it brings together two industry leaders to drive innovation and provide marketers with advanced solutions for navigating the complex digital marketing landscape. With a focus on cookieless ROI measurement and media plan optimization, Blackwood Seven's technology is poised to play a crucial role in shaping the future of marketing analytics, empowering marketers to make data-driven decisions and maximize their return on investment.

Google Search Console (GSC)

Google Search Console (GSC) is an essential, free tool provided by Google that helps businesses monitor and optimize their website’s SEO performance. It offers valuable insights into how Google views your site, allowing you to identify and fix issues that may affect your search rankings. Through GSC, you can track metrics such as search performance, user experience, and security issues, providing a comprehensive view of your website’s health. Additionally, GSC aids in diagnosing technical SEO issues, improving rankings, and maintaining your site's digital presence, making it an indispensable tool for marketers.

One of the standout features of Google Search Console is its Performance Report, which gives detailed information about search queries, clicks, impressions, and average position in Google Search results. The tool also includes a URL Inspection feature that helps you see how Google views specific pages on your site, ensuring they are indexed correctly. Other key features include the Index Report, which shows the status of your pages in Google's index, and the Experience Report, which provides data on user experience metrics. These reports, combined with GSC’s capability to integrate with Google Analytics, make it a powerful tool for enhancing your SEO strategy and improving your website’s visibility in search engine results.

Lityx

Lityx offers a comprehensive suite of marketing optimization tools designed to help businesses reach their target audience and achieve their marketing goals. With features like email marketing, SMS marketing, social media marketing, and website creation, Lityx enables businesses to establish their online presence and engage with customers across multiple channels. Audience management and targeting capabilities allow businesses to segment their customers effectively, while marketing automation ensures the delivery of personalized messages at the right time.

Furthermore, Lityx provides templates for customizable layouts, reporting, and analytics tools to track sales and campaign performance. Content creation tools help businesses develop unique brands with optimized content, while search engine optimization (SEO) techniques improve their visibility online. By leveraging data and analytics, businesses can fine-tune their marketing efforts, optimize campaigns, and maximize their return on investment (ROI). With automated processes and user-friendly interfaces, Lityx makes marketing optimization accessible and efficient for businesses of all sizes.

Calltracks

Calltracks offers a sophisticated AI-powered call tracking platform designed to provide comprehensive insights from phone conversations and attribute call conversions to the entire digital journey. By harnessing rich call data, businesses can optimize their digital marketing tactics to drive high-quality calls and automate subsequent marketing actions in real-time. Call intelligence provided by Calltracks enables marketers to attribute each phone call conversion to the specific marketing source that drove it, allowing for effective optimization of marketing campaigns.

With dynamic number insertion (DNI) technology, Calltracks facilitates 1:1 online-to-offline attribution by replacing static phone numbers on websites with unique numbers for each customer. This enables marketers to associate each call with previous online activity, providing valuable insights into campaign effectiveness. Additionally, Calltracks utilizes Signal AI, a machine learning-powered predictive analytics technology, to analyze callers' conversations and derive actionable marketing intelligence. By understanding the nature of each call, marketers can optimize media, improve marketing effectiveness, and personalize the customer journey.

Calltracks not only illuminates critical blind spots in marketing attribution but also provides access to valuable first-party data about customers. By leveraging conversation data, businesses can optimize campaigns, allocate marketing spend effectively, and enhance ad targeting and personalization. With Calltracks' comprehensive suite of tools and technologies, marketers can optimize their marketing efforts and maximize their return on investment.

Userbot.Ai

Userbot.Ai is an advanced AI-driven tool designed to enhance customer service and support operations for businesses of all sizes. By integrating seamlessly with various communication channels such as websites, social media, and messaging platforms, Userbot.Ai automates responses to customer inquiries, ensuring quick and accurate interactions. This tool utilizes natural language processing (NLP) to understand and respond to customer queries, reducing the workload on human agents and allowing them to focus on more complex issues. Userbot.Ai is particularly effective in handling repetitive tasks, providing instant support, and improving overall customer satisfaction.

One of the standout features of Userbot.Ai is its ability to learn and adapt over time. The AI continuously analyzes interactions and feedback, refining its responses to better meet customer needs. This makes Userbot.Ai a valuable asset for businesses aiming to provide efficient and personalized customer service. Additionally, the tool offers detailed analytics and reporting, allowing businesses to track performance, identify trends, and make data-driven decisions to enhance their customer service strategy. With Userbot.Ai, companies can ensure a high level of customer engagement and satisfaction while optimizing their support operations.

Foxmetrics

FoxMetrics offers state-of-the-art technology for marketing optimization, empowering businesses to collect, enrich, transform, and explore data from various channels and systems. By tracking customer activity across websites, mobile applications, and offline systems, FoxMetrics provides a holistic view of the customer journey. This comprehensive approach enables businesses to make well-informed decisions, boost product visibility, and drive online sales. Through integration with ordering and delivery vendors, FoxMetrics offers holistic reporting and performance monitoring, ensuring businesses have the insights they need to thrive in the digital landscape.

With FoxMetrics, businesses can optimize their marketing efforts by leveraging profound insights into customer preferences, trends, and patterns. The tool provides in-depth social media analytics, allowing businesses to discover key data points, track campaign performance, and gain valuable insights for business decisions. From tracking follower growth and brand sentiment to identifying traffic sources and calculating revenue from social channels, FoxMetrics offers a wide range of metrics to gauge performance and identify areas for improvement. Moreover, FoxMetrics supports campaign personalization and integrates with eCommerce stores to track abandoned carts and trigger custom communication, enhancing customer engagement and driving conversions.

Adclarity – Advertising Intelligence

Adclarity is a powerful advertising intelligence platform designed to help businesses deconstruct their competitors' ad campaigns, gain insights, and optimize their own strategies. By providing a comprehensive overview of competitors' activities across 35 markets and various channels, Adclarity enables users to understand which advertising campaigns are most effective and which channels generate the highest ROI. The tool offers detailed data on engagement levels, top-performing publishers, and traffic sources, allowing businesses to make informed decisions and improve their advertising outcomes.

Integrated with the Semrush App Center, Adclarity combines its capabilities with Semrush's extensive SEO and ad intelligence features. This integration allows users to access all necessary insights from a single dashboard. Adclarity offers two main packages: AdClarity Display and AdClarity Social & Video, with the option to subscribe to both for a comprehensive advertising intelligence solution. By leveraging Adclarity, businesses can stay ahead of the competition, refine their advertising strategies, and achieve better results in their marketing efforts.

Enalito

Enalito offers an advanced Ecommerce AI chatbot and omnichannel marketing automation solution designed to improve sales and enhance customer satisfaction. With seamless integration across major Ecommerce platforms and support tools, Enalito provides personalized recommendations and assistance to customers on various pages, including home, category, product, and cart pages. Through AI-powered personalized emails and targeted product campaigns, Enalito helps businesses achieve higher conversion rates and identify hidden revenue opportunities. By segmenting customers and products based on recency, frequency, and monetary value, Enalito enables businesses to micro-segment their customer base and target marketing efforts effectively.

Enalito's onsite personalization capabilities contribute to increased average order values and allow businesses to up-sell and cross-sell products by providing personalized suggestions. The platform offers automated user journeys and campaigns across all channels, ensuring the highest conversion rates. With a dedicated team of experts providing full-service email marketing and personalization, Enalito helps businesses optimize campaigns and deliver result-driven customer engagement. Additionally, Enalito provides in-depth business analytics and reporting in real-time, allowing businesses to make informed decisions and continuously improve their marketing strategies.

Eqomos

Eqomos provides a comprehensive suite of marketing optimization tools designed to help businesses improve their online presence and drive sales. With a focus on customization and engagement, Eqomos allows users to tailor their storefronts to meet their specific business needs, showcasing best-sellers, recommendations, and more. Additionally, Eqomos offers SEO strategies to help businesses improve their search engine rankings and attract quality traffic, ultimately leading to increased leads and sales.

Integration with CRM systems enables businesses to streamline the sales process and engage with customers more effectively, while features like cataloging and logistics management simplify eCommerce operations. Eqomos also offers advanced analytics and deep learning features, allowing businesses to make data-driven decisions and optimize their marketing campaigns for maximum impact. Whether you're a startup or an established enterprise, Eqomos provides customizable solutions to suit your unique business needs and goals, empowering you to connect with customers and drive business growth.

Darwinpricing

Darwin Pricing offers a comprehensive Geo-Targeted Pricing Optimization solution for e-commerce retailers and brands. By utilizing geo-targeted discounts and promotions, Darwin Pricing helps businesses compete effectively with local retailers in different cities. With features such as exit intent detection and sales recovery on all devices, Darwin Pricing enables businesses to maximize their conversions and revenue.

Through e-coupons targeted at specific regions, Darwin Pricing optimizes the impact of different coupons on conversions, revenue, and profits in each location. The platform also provides personalized, geo-targeted sales banners in abandoned cart emails and newsletters, integrated with PPC and social media campaigns. With advanced machine learning technologies and allocation optimization algorithms, Darwin Pricing ensures dynamic adaptation to market changes and drives the highest profits in all regions of the world.

Advizorsolutions

Advizor Solutions provides powerful marketing optimization tools designed to simplify data discovery and analysis. By integrating data from various sources, Advizor enables users to gain valuable insights through simple, visual representations. With easy access to reporting and benchmarking, teams can prioritize their communication strategies and make data-driven decisions.

With Advizor, users can explore their data in real-time and create targeted prospect lists efficiently. The platform offers fifteen different chart types to visualize data in various ways, allowing users to uncover key relationships and hidden insights. Additionally, Advizor's integration with other systems and tools ensures seamless data management and analysis, empowering users to maximize revenue and minimize inefficiencies.

Splitterhq

Splitter is a marketing tool that revolutionizes the way you manage and target your online and offline links. With its innovative features, Splitter helps you improve conversion rates effortlessly.

One of Splitter's standout services is AppSplit, a Device Detection tool that has already proven invaluable to international brands like CNN. By segmenting and targeting users more efficiently, AppSplit ensures a seamless and user-friendly experience, directing users to the correct landing pages for native apps. Additionally, Splitter's Country Split service provides automated and intelligent Country Detection, enabling brands to target users across different geographical locations effectively.

Customer Data Platform (CDP) tools provided below are revolutionizing the way businesses harness data to enhance customer engagement and retention. These platforms integrate and cleanse data from multiple sources, providing a unified customer view that drives personalized marketing strategies. Let's start reviewing them.

Segment

Segment is a versatile customer data platform (CDP) service designed to streamline data governance, integration, and audience management. By centralizing data collected from various platforms such as analytics, customer service departments, and sales teams, Segment creates a single source of truth accessible by all business units, enhancing productivity and decision-making speed. Through its suite of tools, Segment simplifies data collection, integration, and analysis, empowering organizations to create personalized experiences and gain valuable insights into customer behaviors.

With Segment, organizations can standardize data collection across tools, eliminate the need for multiple custom integrations, and create a unified view of the customer by amalgamating data from online and offline platforms. The platform ensures data accuracy, compliance with privacy regulations like GDPR, and efficient management of data deletion requests. Unlike data management platforms (DMPs), Segment focuses on leveraging first-party data to personalize advertising and customer journey experiences, offering advantages such as time savings in setting up tracking, out-of-the-box connections, and robust documentation and customer support.

Segment's impact extends across various business use cases, enabling organizations to align teams around common goals, improve operational efficiency, and drive revenue growth.

Liveramp

LiveRamp is a comprehensive customer data platform (CDP) that specializes in data onboarding, enabling organizations to integrate offline customer data into their online marketing platforms securely and accurately. By facilitating the matching of offline customer data with online digital identifiers like cookies and mobile device IDs, LiveRamp empowers marketers to target existing customers with personalized content across various digital channels, leading to improved marketing performance and better customer experiences.

With its extensive identity graph, LiveRamp connects disparate data sets from various channels and devices, allowing marketers to understand their customers' journeys, measure campaign efficacy, and optimize marketing strategies for better results.

Hightouch

Hightouch offers a comprehensive suite of products designed to assemble a Composable CDP, enabling organizations to collect, store, model, and activate customer data from their existing data infrastructure. With flexible integration capabilities, Hightouch allows businesses to avoid long implementation times and unlock a higher degree of flexibility compared to traditional CDP solutions.

Hightouch uses architecture, known as Composable CDP, which integrates seamlessly with existing data assets, providing a unified platform for event tracking, identity resolution, audience management, and data activation. This approach empowers organizations to leverage their data effectively without the need for extensive data migration or duplication, leading to greater agility and cost-effectiveness.

As businesses increasingly recognize the importance of unified customer data management, Hightouch stands out for its ability to provide a flexible and scalable solution that meets the evolving needs of modern enterprises. By offering a Composable CDP architecture, Hightouch enables organizations to streamline their data management processes and drive more personalized customer experiences.

Lexer

Lexer provides advanced customer data platform (CDP) tools to help businesses combine and enrich their data, make data-driven decisions, and orchestrate relevant experiences across channels. With flexible APIs, Lexer enables organizations to boost agility, connect channels seamlessly, and innovate their business strategies to attract and retain high-value customers.

Through Lexer's continuous journey, organizations can save time, budget, and effort while creating long-term customer loyalty. By offering plug and play connections and the latest innovations in customer data management, Lexer empowers businesses to understand customer needs and behaviors, delivering relevant experiences at scale.

Unlocking the transformative power of AI and real-time data for customer experience (CX), Lexer automates data ingestion from various sources. By centralizing customer data and providing a 360-degree view of each customer, Lexer's CDP tools facilitate seamless integration with other marketing platforms, driving revenue growth and enhancing overall customer satisfaction.

Tealium

Tealium offers comprehensive data ingestion from various sources, enabling dynamic 1:1 audience generation and activation. With seamless integration with numerous Martech solutions, Tealium stands out as a leading CDP in the market, facilitating custom workflows, advanced campaign creation, and rapid use case implementation with minimal code.

By centralizing customer data and providing a single view of the customer across devices and channels, Tealium empowers organizations to deliver more effective customer experiences and marketing campaigns. Through its agile platform, businesses can adapt to changing consumer behaviors and technological trends, building a flexible technology stack to drive better customer interactions.

SAP Customer Data Platform

SAP CDP acts as an intelligent organizer, seamlessly integrating data from various sources like sales, marketing, and customer service into one cohesive system. Imagine having a puzzle with pieces scattered everywhere—SAP CDP finds all these pieces and fits them together to create a comprehensive picture of each customer. This unified view allows businesses to understand their customers' behaviors, preferences, and interactions, ensuring no detail is missed.

But SAP CDP doesn’t stop at just organizing data. It takes customer engagement to the next level by enabling advanced segmentation and personalization. Businesses can categorize customers into distinct groups based on their behaviors and interests, much like sorting contacts into specific folders. With this detailed insight, companies can tailor their marketing strategies and customer service efforts to provide personalized experiences that resonate with each customer. Additionally, SAP CDP ensures all data handling complies with privacy regulations, giving businesses peace of mind.

Mparticle

Customer Data Platform (CDP) tools like mParticle play a crucial role in modern marketing and analytics stacks by unifying first-party customer data from various sources. These platforms enhance customer insights, and power personalized experiences.

But mParticle goes beyond just data aggregation. It empowers businesses with advanced data management and activation capabilities. By categorizing customers into precise segments based on their actions and preferences.

Amperity

Customer Data Platform (CDP) tools like Amperity are revolutionizing the way businesses leverage customer data to drive loyalty and sales. Amperity's powerful platform enables organizations to find hidden connections across online and in-person data. By positioning Amperity at the center of their tech stack, businesses can create a unified Customer 360 view, unlocking the ability to understand and engage with customers on a deeper level.

With seamless integration with leading marketing, analytics, and data management tools, Amperity offers a comprehensive solution for collecting, unifying, and analyzing first-party customer data. Its enterprise-grade performance and real-time ingestion capabilities ensure that customer profiles are always fresh, powering the most relevant experiences. Using artificial intelligence and machine learning, Amperity's identity resolution capabilities connect the dots with high accuracy, providing detailed customer profiles with out-of-the-box and custom attributes.

Furthermore, Amperity empowers teams across marketing, analytics, IT, and more to accelerate time to value by providing access to the data they need. Its customizable dashboards, predictive models, and segments enable businesses to personalize messaging, optimize campaigns, and improve customer care. With Amperity's holistic approach to customer data management, brands can build a first-party data foundation, fuel customer acquisition and retention, and manage privacy compliance effectively.

Treasuredata

Customer Data Platform (CDP) tools like Treasure Data are essential for modern businesses aiming to leverage customer data effectively. With the ability to unify offline and online customer data from various sources across all channels, Treasure Data provides a clear and concise 360° view of customers while ensuring compliance with data protection regulations. By connecting distributed data silos, Treasure Data enables the creation of meaningful customer databases and empowers businesses to deliver personalized experiences based on real-time insights.

Organizations using Treasure Data have witnessed significant improvements in various aspects of their operations. For example, Muji enhanced its digital marketing efforts, resulting in a 100% increase in coupon redemption and a 46% jump in in-store revenue while saving millions in marketing costs.

Moreover, Treasure Data enables businesses to engage customers more effectively, as demonstrated by Subaru's experience. By leveraging predictive scoring and machine learning, Subaru achieved a 250% increase in conversion rate by personalizing each customer experience.

Actioniq

ActionIQ is a leading customer data platform (CDP) designed to empower marketers and customer experience professionals in understanding and scaling personalized experiences across various channels. CDPs like ActionIQ are tailored for non-technical business users, aiming to streamline processes and reduce reliance on IT and data science teams. ActionIQ and similar platforms collect customer data from diverse sources, including first-, second-, and third-party channels, and unify this data into a single, persistent customer profile.

Key features of ActionIQ include providing user-friendly interfaces for analyzing customers, segmenting audiences, predicting behaviors, and identifying trends. Moreover, ActionIQ enables automated orchestration of personalized, real-time customer experiences across marketing, sales, and customer service channels. With ActionIQ, businesses can design, monitor, and optimize customer journeys, driving enhanced customer engagement and satisfaction.

Enterprise CDPs like ActionIQ offer numerous benefits, including increased revenue generation, improved team productivity, streamlined processes, and enhanced visibility into customer interactions. By consolidating data silos, ActionIQ facilitates the creation of a 360-degree customer view and democratizes access to customer data for personalized interactions.

Zeotap

Zeotap is a customer intelligence platform (CIP) that enables brands to understand their customers and predict behaviors to enhance customer engagement. Leveraging first-, second-, and third-party data, Zeotap's Customer Intelligence Platform (CIP) serves as a comprehensive customer data platform (CDP) with identity resolution and third-party data enrichment capabilities.

Zeotap's CIP facilitates the engagement of known and unknown users through tailored marketing messages and offers, supported by out-of-box and custom algorithms for diverse marketing use cases. With a focus on privacy and compliance, Zeotap ensures regulatory adherence while delivering personalized customer experiences.

Before we start let me tell you this. I would not talk about how to optimize your profile or how to write your job responsibilities to attract recruiters. There are so many great resources talking about this that it won’t make sense to repeat it.

Instead, I will talk about the thing that you may be missing and everything you can do right now. The listed ideas are easy to implement. They even won’t require you to write long descriptions, direct messages., etc. You need the mouse or touchpad, and that’s it.

This resource would work best for you if you would implement the steps while reading the guide. If you are not sure about the effectiveness of the step, you can do your own research. OK, now it’s time for the first step with a small intro.

What is LinkedIn used for and Why LinkedIn growth is Important for me?

Linkedin is primarily used for professional networking, for career development and for sales (B2B mostly).

It is important to take into attention that Linkedin works in two ways:

1. It’s a social network
2. It’s a search engine

I didn’t say something new with the first statement. Let's talk about the second statement. Most search engine general rules apply to LinkedIn. If you ever have been contacted by a recruiter or by a salesperson, chances are that they found you with the search functionality of the platform. You can improve your discoverability on the platform by following the suggestions in this guide.

If you are not convinced that you need to grow on LinkedIn. Think about this. Why do you have a LinkedIn profile in the first place? You can apply for any job with a private CV. If you have a filled Linkedin profile then there’s a reason for this. Having done that you can make it even better.

So now that we divided our guide to two sections, let’s start with the social aspect of Linkedin.

LinkedIn as a Social Network

Connections

Connections are a strong indication of your profile’s strength both for people and for LinkedIn’s algorithm. The LinkedIn algorithm would like your profile if you are well-connected. For example, your profile would appear in more searches if you have a lot of connections.

Make sense, right? Linkedin even hints that with the 500+ badge.

When you pass 500 connections, the connection number for you and for a person with more than 20.000 connections will be the same (500+)

Let’s test that the search algorithm prefers people with more connections.

[image with search result in different country where all results have > 500 followers ]

If your account is small LinkedIn gives a hint about the number of connections after which your account will look decent on the platform.

Guessed the number already? OK, this number is 500. After you’ll have more than 500 connections you would look like an influencer in the eyes of people visiting your profile. The default “Connect” button would be replaced with “Follow”. As a result, Not only your profile would look authoritative but also a lot of people who don’t know you but are interested in you content can follow you. What kind of Content you might ask? We will talk about this in the next paragraphs.

Sending connection requests

I would assume that you already have sent connection requests to people you know. If not its a great way to start. You don’t even need to write a message why you want to connect with them.

Now, let’s connect with strangers… Many people over think this. They write messages that are not effective for many reasons. Worse that that they use templates and forget to change your name.

You need a message when you have a project to offer, you sell something, and obviously since this LinkedIn hire the person.

If you want to just connect with the person you don’t even need to write to write reason of connection reques. Here’s why.

The person would either like to connect with you or not. Hardly, the amazing message would make difference. They would connect with you only if that connection will give them value. Here are some examples why the person would love to connect with you.

1. You have an exceptional career and achievements. Connecting with people like you of course makes sense.
2. You have a great career and you are connected with a lot of people the person knows. You may have attended the same university. When asked the person can tell why they have connected with you.
3. You have a lot of connections. You are networker. We want to have networker friends, right? Why not to have networker connections?
4. You provide values with your posts. When the person would connect with you they can read something new from you.
5. They open to the connections and like you they want to increase their network.

Perhaps, I missed some points. But the goal is not to cover every possible value that people can expect from you want they accept the connection request. Every situation is different so it’s on you to decide.

Because they would look for the value they can check your profile. Guess what? You profile would tell more about you them the message. They might also check you activity and decide if they want to connect with you or not. So you got why you don’t need to introduce yourself.

Request without a message is called a blank connection request. Brlank connection requests work. Of course not all would work. There are easy ways to increase this percent. Here’s how.

Note, some of them look like hacks but they look perfectly natural.

1. Before sending requests make sure that you have enough high quality recent posts on your wall that clearly show what are you posting about. This will increase the chance of content based connetions.

2. Visit the profile of the person and then send the blank connection request. The person would get notifcation that somebody visited their page and send an connection request. That would tell you that the request is not of of the blue and the person sending it actually checked you profile got interested and then send the request.

3. If you want to connect badly enough. Say, you want to connect with an investor. You can start connecting with people in their network. We’ll continue after the graph. Know that a stranger (a person that isn't and wasn't you colleage) would not like to connect with you if they would not be expecting value from your following posts and interactions with other people. Note, if you have a strong network that would also help you. For example, if I connect with a person with a strong network, I would decrease the connection graph distance (say also in a easy way) to many other strong professional. People are more likely to accept connection request if they have mutual connections. More’s better. Niche works here as well. For example, if I see all your connections a designers, then I conclude that you are active member of designer's community.

(insert connection stats and graph here) showing the frequency of 1st level connection 2nd level connections and 3rd level connections.

This graph would help you understand social dynamics. You are less than 3 links away from suprising high amount of people. If you are too in the network graph from the person you want to reach that you have less chances to connect with him. Also, high profile people receive massive amount of connection requests. if you have a lot of mutual connections with them your request would be ranked high in the queue of the requests.

But that is not the verdict. Here’s how you’d work on this topic.

you would find people who potentially would like to connect with you and who are connections with James. Here’s how. You go to Network tab and run a search. Enter an arbitrary keyword. If you are an SEO. The a reasonable keyword would be an SEO. The returned list will bring people who work as SEOs. Now, click on filters. Add a filter 1st level connection with James. Ok now we are looking at the James Connections without even visiting his profile. Not that we could alos do the same by visiting his profile and opening the connection lists but this way James would find out that you have visited your site. But hold one we are here for another reason. So you can investigate the connection list of James and send conenction request to people who you think are great matches with you. So we did a “due diligence” on the James’s connections list and sent several connections requests. Its a right to to go to second level connections!

Modily the filers and now select only the second level connections. Note if you think it’s too early to connect with a lot of James first level connections. You can start with second level connections.

You can even continue to third level connection depending on how many people you want to connect with.

Don’t make this too long if the connected requests are not accepted during a week most probably it’s a not. Even if after a week you don’t have any mutual connection with James you can send the request anyway.

If James does not answer this connection request that’s no problem. You would be following him. If you are interested in growing your network it is better to send connection request than follow because connection request can be accepted.

Now, you can start the plan B. The Plan B is commenting on Janes posts. If you comment regularly she will start notice you. You can become more virtually connected with the person that the stale connections Jane has. Maybe you would connect in LinkedIn. You can send the request again with a message. Or you can DM them in other Medium. You would have a feeling of connection and Jane might remember some of the public conversation she had with you.

Connects instead of follows

Send connection request to the accounts instead of follows. LinkedIn would show the follow button in the search section if a person has more than 500 connections. To connect with them you need to visit their profile click “more” and the follow. Remember that you would follow them and receive updates from them even if they would not accept your request.

If you are searching for connections in the groups the default button there is the message. Again if you want to connect with them you visit their profile and send the connection request from there.

Connect with people from whom you would learn

It is always a good idea to connect or follow people from whom you can learn from. Since LinkedIn growth migh interest everybody who visits the website regularly. Here;s what I’d suggest.

Connect with LinkedIn coaches. First of all there’s higher change that they’ll connect with you. They would understand why you are reaching to them and would be happy to grow their network. You will learn a lot from them just by opening your main thread, by their posts and by following what they are doing.

Content generation

4. Know that Linkedin is a career portal and not pure niche social network. Decision on what to post is yours but better you go deep in niche specific forums or on Twitter instead.

You can write about your niche but I think that it makes sense to write in a way that would interest everybody in your network. If your network is too niche you can create a lot niche specific topics. However, I think that you should strive to have non-niche constrained network. That’s posting only niche specific topics would make your profile not that interesting for people with other professions.

When to place attention good accounts that you follow you would get idea what kind of posts perform best.

Don’t measure success of your posts with likes. Currently, LinkedIn is one of the best scoail networks with the organic reach. The reason there a so few content creator compared to the number of people frequenting the portal.

Even if your post would not get any likes you’ll get decent number impressions. Many people in your network would see your posts. Plus, people who will visit your profile might check your posts as well.

The problem is they don’t know what to post. Resharing posts of other people rarely help. Posting random content as well.

Your profile

Your likes

Be startegic with likes. Look at this screenshot for a moment

This is what a visitor sees when they want to check your posts.

I think that LinkedIn wants to boost the newest posts and that’s why it shows your most recent likes and comments even if you liked a million of things. Until, youse won’t click on the post button they would not see your posts.

What that means for you that you need to be strategic about the likes. For example, I won’t think that liking dog or cat photos in the LinkedIn helps your profile. You can like these pics without pushing the like button anyways. If you care about what people see on your activity feed it’s better to engage with and comment on posts that are related with what you do.

However, if you are commenting a lot then you can like whatever you want. For example look at the Linas Belunias activity feed. Everything you see is the replies to the comments. He gets a lots of comments and replies to every single comment. He can like million of other things before answering to comments. If he leaves answering the comments the last thing of the activity session his profile visitors would see his posts without even filtering the post.

By the way if you get a comment to your posts reply it in any case even if it’s just an emoji. If you reply to every comment to double the engagement. Plus, if the person will get back to you and you reply you would get more than double engagement and possibly would build raport with the people you are communicating with. This is so obvious, still so few people are doing this!

Your comments

If you post only on your profile you’re limiting the chances of your growth. It’s a good idea to comment on other people posts. This way many people would see your comments and some of them would check your profile if they’d like what you say.

Comment on the posts where you think many of the people in your target market are hanging out.

6. Cross the 500 mark if you haven't done so. After 500 LinkedIn will hide the actual number of connections and your account will look like other accounts.

7. SECRETS do not include 1. (way to check follower count) 2. See how interesting people grow their account by recent connections.

Send connection request to alumni of university.

LinkedIn search

We covered about outbound techniques on growing on Linkedin. Increasing connection count and being active when communicating with other people publicly or in DMs is beatiful. But we need to drive traffic to our profile. If you do the right things than your profile will appear in lot more searches inside LinkedIn and it will appear on Google.

To understand how we can increase our chances to be found In Linkedin let’s check how the search works. Let’s say I search for people who do Technical SEO. I put technical SEO in the search box and press enter.

If you want to a lot of visits to your profile you’d like to appear on the first page of the search results right? Let’s analyze why some people overtook others appeared on the first page of the search results.

First of all the search would be dependant on the person. This is true with almost all search engines. There are personalizations in some degree for good reasons. You’d be more interested in people you are closer to you connectionwise or geographically.

In this example there’s not a lot personalization and I am ok with the default area. If I would like to change the contry it’s a filter.

So the people on the first page have techbical SEO in both pages. Note that, Linkedin highlights the technical SEO word in both places by this the platform hints us why it liked these profile and place on the first page.

In order to increase visibility in Linkedin Search it can help a lot if you would use keyword of your recent position in your tagline.

The next Steps

This was the first part of the Guide, follow the blog to get notified when the part 2 of the Linkedin Growth Guide will be released

Martech world is huge. It's hard to know all the products that will help improve marketing efforts in the modern fast progressing internet world without marketing technology stack lists like this.

Websites are the most important real estate on the internet.

That's why this essential list of web development tools will help you make informed decisions about your website's future or your future website.

1. Online IDEs and Web Editors

Codeanywhere – A collaboration platform for developers. Enabling them to share their files, folders, or entire development environments to collaborate in real-time.
CodePen – An HTML, CSS, and JavaScript code editor in your browser with instant previews. CodePen is a great tool for experiments and small sample code sharing.
Codio – A cloud coding & content platform for teaching computer science
Divshot – one platform for static web hosting and Bootstrap Builder for single-page apps.
ICEcoder – A browser-based code editor which provides a modern approach to building websites.
JS Bin – JS Bin is a tool that enables you to learn, experiment, and teach using web technologies.
JSFiddle – An online playground for your JavaScript, HTML, CSS. JSFiddle is another popular tool for sample code sharing.

2. Offline IDEs

Visual Studio Code – Provided by Microsoft, this is the tool of choice for many web developers. The application is lightweight and, by default, has only an essential set of features. At the same time, there are plenty of plugins that can advance the functionality in many ways. Every developer has a list of plugins. Once the plugins are set up, the software can become an advanced IDE.

Atom by GitHub – This is another popular lightweight text editor many frontend developers use for big projects. However, Atom has entered sunsetting mode, and Github suggests using other editors.

Sublime – Sublime is a popular text editor and supports many programming languages. It natively supports the frontend development languages by default. Thus, it is a good candidate to be in the toolset of a web developer or Martech developer.

WebStorm – A lightweight yet powerful IDE, perfectly equipped for complex client-side development and server-side development with Node.js.

PhpStorm – Enjoy productive PHP and web development with PhpStorm. Take advantage of deep code understanding, top-notch coding assistance, and support for all major tools and frameworks.

Other Jetbrains editors – WebStorm and PhpStorm are IDEs from Jetbrains made for Javascript and PHP development. JetBrains have IDEs for many other technologies and languages. For example, IntelliJ Idea is a popular IDE for Java backend developers, and Datagrip is an excellent tool for database and backend developers.

Brackets – A modern, open-source text editor that understands web design.

Dreamweaver – Adobe Dreamweaver was very popular in the earlier days of the internet. Many web developers might get nostalgic about it. The all-in-one web authoring toolset helps you build modern sites that adapt to fit any size screen, and you can make them look great with beautiful, high-quality images from the new Adobe Stock. Dreamweaver is provided as a part of Adobe Creative Cloud.

Rapid CSS – Rapid CSS editor makes creating, designing, and editing modern CSS-based websites easy.

Stylizer – helps you style websites in a fraction of the time.

3. Useful Browser Plugins

Now to the fun part. We will analyze the competition in this section. These tools, which are browser extensions, can be essential assets in the Martech HTML developers' arsenal. Since most Martech developers use Google Chrome or Mozilla Firefox, I will list the extensions only for these two browsers.

Google Chrome

Wappalyzer Technology profiler – Detect web applications and javascript libraries run on websites.

BuiltWith Technology Profiler – Find out what the website you are visiting is built with using this extension. Note that you can check any website by entering the address on the builtwith.com home page.

ColorZilla – Advanced Eyedropper, Color Picker, Gradient Generator, and other colorful goodies. Liked a color on a web page? Pick the color with ColorZilla.

EditThis Cookie – A cookie manager. You can add, delete, edit, search, protect and block cookies!

Font Finder – Select a text on a website and get font family, size, color, spacing, and more information.

IE Tab – Display web pages using Internet Explorer within Chrome. Supports ActiveX controls and Sharepoint.

iMacros for Chrome – Automate your web browser. Record and replay repetitious work. You can use this tool to test your web pages.

Postman – A web REST client that allows you to enter and monitor HTTP requests and responses. Build, test, and document your APIs faster.

Tampermonkey – The most popular userscript manager for Google Chrome. You can manage and edit all your userscripts, enable and disable your scripts with a couple of clicks, etc.

Proxy SwitchyOmega – Manage and switch between multiple proxies quickly & easily.

Mozilla Firefox

ColorZilla – Advanced Eyedropper, Color Picker, Gradient Generator, and other colorful goodies

FoxyProxy Standard – FoxyProxy is an advanced proxy management tool that completely replaces Firefox's limited proxying capabilities. For a simpler tool and less advanced configuration options, please use FoxyProxy Basic.

Greasemonkey – Customize the way a web page displays or behaves by using small bits of JavaScript.

iMacros for Firefox – Automate Firefox. Record and replay repetitious work. If you love the Firefox web browser but are tired of repetitive tasks like visiting the same sites every day, filling out forms, and remembering passwords, then iMacros for Firefox is the solution you’ve been dreaming of! Web Developers can use this tool for automated test purposes.

User Agent Switcher – The User Agent Switcher extension adds a menu and a toolbar button to switch the user agent of a browser.

Web Developer – The Web Developer extension adds various web developer tools to the browser.

3. Testing & Diagnostics Tools

BrowserStack – an amazing cloud of virtual machines running dozens of browsers on as many operating systems.

Fiddler – a Web Debugging Proxy which logs all HTTP(S) traffic between your computer and the internet. Fiddler allows you to inspect all HTTP(S) traffic, set breakpoints, and "fiddle" with incoming or outgoing data.

GTmetrix – gives you insight on how well your site loads and provides actionable recommendations on how to optimize it.

Dotcom-tools’s website speed test - a free website speed test tool where you can instantly test your website from 20+ locations around the world, utilizing real browsers just as an end-user experiences your website.

PageSpeed Insights – PageSpeed Insights analyzes the content of a web page, then generates suggestions to make that page faster.

Selenium – Selenium is a suite of tools to automate web browsers across many platforms.

Cypress - A widely popular alternative to Selenium.

TestCafe – Automates QA processes and tests your websites and apps across browsers, operating systems, and devices.

Site scan by Bing Webmaster Tools – Run a quick static code scan on any URL to check for out-of-date libraries, layout issues, and accessibility.

4. Web Optimization Tools

Image Optimization

• TinyPNG – Smart WebP, PNG, and JPEG compression. Can compress a batch of images.
• Image Compressor from WebsitePlanet - Compresses PNG and JPEG files by up to 80% and retains full transparency. Can compress a batch of images.
• Optimizilla – Uses a smart combination of the best optimization and lossy compression algorithms to shrink JPEG, GIF, and PNG images. Can compress a batch of images.
• Squoosh - Resize and compress images in one go.

Search Engine Optimization

• Google Search Console – Check search queries, indexing status, crawling errors, and many other important metrics about your websites.
• Bing Webmaster Tools – Same as Google Search Console (GSC) but for Bing search engine.
• Copyscape – Plagiarism checker. Search for copies of your page on the web.
• Keyword Tool – Keyword research tool for Google, Youtube, Bing, Amazon, eBay, App Store, Play Store, Instagram, Twitter, and Pinterest. Perhaps the biggest selection of the platforms among the keyword research tools.

Conclusion

These are just a few important tools that will help you or your team with website development. There are so many useful tools that it's hard to mention them all. This list mentions some popular and useful website creation and optimization tools. The list is for web developers, Martech developers, SEOs, web designers, online business owners, and it can be helpful for anybody who works with websites. Hopefully, this guide helped you to add at least one tool to your toolbox.

Let's scratch the surface of one of the fundamental topics of search about the search: How does the search indexing of the most popular web search engine work. This will help us make informed decisions during the keyword research and content writing processes.

After studying a lot of subjects, I came to the conclusion that if you want to learn faster and better, it is better to study the fundamentals of a subject. In the current dynamic, fast-paced world, we want to learn what's new and needed to accomplish our daily tasks. It seems to us that studying fundamentals can be a waste of time. However, I think that sometimes we need to slow a bit and study fundamentals so that we can move faster tomorrow..

Google Search

Before web pages appear in the Google search results they need to be

• Crawled
• Indexed

This guide is about the indexing part of the process. A thorough understanding of the indexing process will help you to create web pages that will rank higher in Google search and other search engines.

We will talk only about the indexing process here. You can follow our blog to read a detailed article on how Google crawling works.

Let's start with lexical indexing.

Lexical Indexing

Lexical or easily put textual indexing works with words without analyzing the meaning of the sentences and paragraphs in the article.

In the beginning, web search engines were lexical only search engines. They were looking for the occurrence of the keywords in articles.

This was the time when SEOs were using keyword stuffing mechanisms and ranking articles that weren't providing value or were even written about different topics (If you have seen or known invisible keywords, you will know what I am talking about).

Even though many indexing techniques are used in modern-day search engines, lexical search is an important part of algorithms. That makes sense, right?

Let's see how lexical indexing works.

One Word Indices

When Google indexes a page, it reads all the words inside the page (content + meta attributes). Afterward, it creates word to a page mapping for each unique word of the page.

When we search for one word these simple indexes will be used in the search engine result pages

We can see this if we search for one of the most common words in English. We will get over 20 Billion results for each result in the table. A search for "apple" will bring around 3 Billion results.

Search engine users search for one-word phrases in the following cases:

• They want to find the word definition
• Branded searches. They want to find the website of the brand.
• Navigational searches. We put the part of the web address (the domain name) in the browser's search bar, and Google provides the address in the first position of the first search engine result page. Then the users click on the first result and land on the website. They know the web address, but they are lazy to type the full web address.

If our article has 500 unique words, it will be included in 500 search indices with one-word keys.

Now let's consider two-word indices.

Two Word Indices

Let's start with an example and pick the part of this page's title: "How Google".

We get 12 billion results.

The search for "How Google" provides us the index of all pages that have the words "how" and "Google" in any part of the page (even far away from each other). Of course, the pages where the words "How" and "Google" will rank higher.

This two-word index can be easily constructed from two one-word indices in the following manner.

Pick all pages in the "How" index and "Google" index simultaneously.

Two-word, three-word, and many more indices can be constructed with this technique from the one-word indices. For each n-word index, previously constructed indices will be used, and pages' content does not need to be reread.

To continue the keyword popularity experiment let's search for "How Bing" phrase.

We get around 500 million results.

To return to the popularity of search phrases we can see that the index for "How Google" is around 24 times bigger than the index of "How Bing". This means that the words "How" and "Google" appear on 24x more pages than the phrases "How" and "Bing".

As I said, we can do this process for any n-word search.

Here is the illustration of indices up the 3-word indices

We can have meaningful sentences in the search queries starting from three-word phrases. This is where other kinds of searches kick in to help improve the generated results using only lexical indexes.

Semantical Indexing

Semantical indexing had started when search engines got smarter.

At some moment, Google started to understand the meaning of the sentences and the articles using Natural Language Processing (NLP) algorithms.

In addition, the Google knowledge graph (we will talk about this later) helped with the relationships between objects.

Semantical Indexing helps Google answer most of our queries. Let's look at some of the techniques of semantic indexing.

Synonym System

One of the first logical ideas for a comprehensive search is to use synonyms as is described in the Meaning of your query section of this guide from Google.

If you use the main keyword in your articles too many times, Google might think that you are intentionally stuffing the keyword, which may hurt your rankings.

For this reason, you might want to use synonyms.

By the way, there is a way you can use to find synonyms for your keywords.

When Google has synonyms for parts of our search query it highlights synonyms on the search engine result page (SERP)

The "Focus keyword synonym" field in the Yoast plugin is to help you to analyze the usage of the synonyms of the main keyword on the page. Here's how.

When you know the synonyms for your primary or focus keyword you can add them to the "Focus keyword synonyms" list of the Yoast plugin which is included in the Modern blogging solution or in a WordPress website if have installed the Yoast plugin.

This will help Yoast in the keyword usage evaluation.

Knowledge Graph

It is worth telling that Google's Knowledge Graph is enough to provide the answer to some queries.

For example, If we search "Who wrote the Harry Potter" the answer ("J.K. Rowling") will be provided directly from the knowledge graph.

The search for "Who directed the Harry Potter" will bring the names of directors of the Harry Potter movies again from the knowledge graph.

On the other hand, if we search for "who directed the last harry potter".

The answer would be "David Yates".

Here you can see how the answers were inferred for these three queries.

As we can see in all of the examples, nodes and edges of the graph representation helped answer the queries.

Hence, Google does not need to look for the index of the query to provide the answer. However, Google will provide the index with the answer provided from the knowledge graph.

Latent Semantic Indexing

The name of this term sounds scary. But the concept is not frightening and is easy to understand.

Note that LSI is just one technology for Semantic indexing developed by Bell Labs. Google doesn't use this technology. Google uses a technology similar to LSI.

We use "Latent Semantic Indexing" and "Semantic indexing" interchanging in this article because "Latent Semantic Indexing" and its abbreviation (LSI) are more popular. The majority of people search for these terms more than for "semantic indexing". I want to rank this article as the popular version of the term. That's why I use the term "Latent Semantic Indexing". This blog is an SEO blog, after all ;)

Semantic Indexing is the process of finding relationships between words and content.

For example, If I talk about "indexing" in my blog post, but the article does not contain words "search", "google", "bing" or other words that will hint the algorithm that my page is about search engine indexing, then the algorithm will be confused and may think that my page is about, database indexing, book indexing or any other type of indexing.

As a result, the algorithm may rank my article for "database indexing" queries.

On the other hand, if my page is about "database indexing" it is an excellent idea for me to have database vendor names like ("MySQL"), database terms like DB, database, etc., in my article.

The words that are related to the primary keyword with Latent Semantic Indexing are called LSI keywords or semantically relevant keywords.

LSI builds relationships between words that aren't synonyms.

This article published on WordStream provides a great explanation of what LSI keywords are and how they differ from synonyms. Here's an excerpt from the article.

For example, a synonym for the word “jacket” would be “coat”. However, LSI keywords for “jacket” would include words like: reversible, winter, feather down, warm, padded, puffer, and so on.

We can use LSI keyword research tools to find LSI keywords or figure them out ourselves.

It's a great idea to make sure that we use LSI keywords in important parts of our articles, namely, in headers, in the first paragraphs right after the subheaders, in image alt attributes, etc.

Note that if we write a thorough article around a subject, naturally, we will include LSI keywords in the text. However, keeping LSI in mind will help us with a great outline, headers and will help us to write articles that rank better.

Natural Language Processing

Natural Language Processing (NLP) is a field in machine learning. With NLP, machines try to understand human language.

Google uses NLP to understand both search queries and webpage content.

Using Google's Cloud Natural Language product demo, we can get a glimpse of how text processing works for the content and the search queries.

You can post an example search query or a paragraph from your content and see how the NLP algorithm understands the content.

You can switch between Entities, Sentiment, Syntax (Grammar), and Categories tabs to see how NLP algorithms understand the content.

NLP in search queries

Before touching on the topic of NLP analysis of the search queries, we need to imagine that there is a process that maps search queries to the keys of the index. For example, when we misspell words in the search query, and the index of the misspelled variation is empty, Google will show the index of the corrected query.

The misspelling detection algorithm is an NLP algorithm that works not only on the word level but also on the sentence level. The meaning of the sentence helps figure out the possible correct words that are misspelled.

NLP in content

There are many ways with which NLP helps with indexing the content. One of the most significant features is passage indexing. With passage indexing, Google finds passages in the web pages that answer some queries.

Passage indexing is highly beneficial for users because it tries to find the exact answers to the answered questions. Many times the answers do appear in the Featured Snippets.

If you are looking for a short answer, this might be enough.

You can visit the pages in the search engine result page (SERP) if you look for more than the short answer.

Sometimes, the passage is highlighted by Google in the page selected for the short answer in the Featured Snippet. Note that the passage can be anywhere in the article, and highlighting it will help us find it. Here is an example of an article in the Featured Snippet.

When we click on the article that provides the answer to our search query "featured snippet", the answer will be highlighted in the result page text.

Pages that provide the best answers (according to Google) to the questions about the topic that they cover can appear on what SEOs call 0-position (Win the Featured Snippet).

This is a massive win for a page. This is a fair game because pages that want to provide the best answers for the users get rewarded.

As we have said, there are many ways that NLP is used for content indexing. I think that the usage of NLP in content indexing will continue to grow, which will reward content writers who write the best articles for their users.

Conclusion

We have covered only the surface of the extremely simplified projection of how Google indexing works. The purpose of this article was to help you write optimized articles both for search engines and readers.

Usually, we use reverse keyword research before writing content. We check what people are searching for and what keywords the articles on the first page of Google use.

This article and further understanding of the indexing logic may help us make informed decisions and combine it with the tools and techniques which we already use.

There are many studies on why website speed can make and break websites. You may have heard a lot of them. Here is one of the research results.

A new global study from website optimization company Eggplant found that just under three quarters (73%) of consumers will move to a rival site if the website they are on is too slow to load. - source

Website speed is crucial because it provides a great user experience to users who land on your website and navigate its pages. It would help if you made sure that almost all of the pages of your website are fast and that navigating from one page to another is unnoticeable. Let's list the main reasons why website speed is important.

Why website speed matters

Website speed matters because it helps to avoid these negative effects.

1. Poor User Experience

2. Low search engine rankings

3. High Bounce rate

4. Not crawled or indexed pages

Let's check these points one by one.

1. User Experience

When a page loads quickly, it doesn't waste visitors' time, avoid frustrations, and provides a much better user experience.

Users will likely revisit your website if the user experience is good on the pages. Otherwise, they may revisit your website only if they cannot find other websites solving the same problem.

Slow website speed can affect the trust in your business. Visitors may wonder why you can't afford a fast website.

The first impression is important, but that's not all. When navigation from one page to another page on your website is slow, visitors might be annoyed and leave.

If you have an e-commerce website, slow navigation speed in your checkout funnel will increase the cart abandonment rate.

2. Search Engine Rankings

Google Search wants to provide the best experience to its users. For that reason, Google will prefer fast web pages over slow ones. Google states it clearly.

Because of its slow speed, your web pages can be pushed down by Google in the search engine result pages (SERPs).

Both mobile and desktop load speeds need to be optimized.

Hint: think about the mobile speed first because of the mobile-first indexing.

When you have a responsive website, decent speed on mobile will usually mean that you have a decent speed on desktop.

3. Bounce Rate

Bounce rate is the percentage of visitors who navigate away from the website after viewing only one page.

Ever visited a page from a search engine and jumped back as fast as you could in the order you prevent the meltdown of your computer? Or maybe you just clicked back because you didn't have the time and nerves to wait some seconds to get your answers. These two cases of bouncebacks send horrible high bounce rate signals to search engines. Chech this explanation on how Google RankBrain measures user satisfaction.

Plus, high bounce rates are bad for your website/business. Take a note that you didn't have a chance to host the visitor, and that visitor may never return.

Even if some visitors tolerate slow <em>above-the-fold</em> loading of the website, they may still bounce back if some elements in the below-the-fold part of your web page load slow. Hence, ideally, page elements load after the initial page load should also be fast.

4. Crawl Budget

If you have a small website you can skip this section

There are over a billion websites and billions of pages on the internet. Google needs to crawl and re-crawl the pages in order to update its indices, rank pages according to their latest content, and for many other reasons (In case you are interested: SERP title and description updates, finding new pages and websites, etc).

When crawling a page, Google loads the page in almost the same way as web browsers do.

That means that crawling a page takes considerable time (page loading time + content reading/analysis time).

Slow web pages will consume more time and computing resources than the faster ones.

Now Imagine how resource-intensive it is to crawl that many pages regularly.

That is one of the reasons that Google assigns a crawl budget to your website.

In short, if the pages of your website are slow, the Google crawler may consume the whole budget before crawling all your pages.

Take a note that crawlers visit your website once in a while. The crawl frequency depends on your website's backlink count and quality (check your website's domain rating or domain authority guide to get an idea about your website's backlink performance), website's popularity, how frequently you update your web pages, and many other factors.

What will non-complete crawling mean for you?

Two disappointing things:

1. The new pages might not be indexed for a while.

2. The content updates on the existing pages might be ignored for a while.

That is why you need to think about the effect of the website's overall speed (The speed of all pages) on the crawl budget.

If your pages are fast, Google will be able to recrawl all of them and, as a bonus, might crawl your website more frequently.

Extra: If you want to learn more about crawling, do it here.

What is Website Speed?

Website speed shows how fast pages of the website load.

Here is a great tool to check a website speed. Note that, unlike other online tools, it measures the speed of your whole website. There are limitations if you have a large website. In this case, you can provide a list of most important URLs.

If you have a website with more than 500 pages and a Screamingfrog license, you can measure the speed of your website using this technique without any limit on the number of the tested pages.

I will now measure the speed of my blog. Here are the results:

As you can see, I need to investigate and fix two pages that have a slow load speed.

Website speed tests like this help to discover problematic pages. Here's how:

If I wouldn't have a website speed testing tool (all pages at once), I would measure the website speed in the following way:

For a blog, I would check the home page's speed, random blog post page's speed, and the speed of other pages like about, contact, etc.

Checking only a sample of pages is not ideal because some blog post pages may have unoptimized visuals, or they may load elements that other pages don't.

Website (overall) speed test helps ensure there are no surprises.

Web page Speed

Page speed measures how quickly the viewable elements of a web page load. In other words, it measures how long it takes before a user can view and interact with a page on the site.

This web page speed definition comes from Google on a blog post of one of their products.

There are a lot of great tools to measure the speed of a page. A great way to start is to use Pagespeed Insights, provided directly by Google. This tool will show the speed test results with a detailed breakdown and suggestions on how to fix the problems.

Pagespeed Insights provides an additional beneficial feature if your website has considerable traffic. Using this feature, you can have an idea of what is the actual website speed for your real users. Here is what it looks like:

For this website, page speed metrics and other metrics associated with the page load user experience (UX) are green, apart from the Interaction to Next Paint (INP) metric, which has an orange color. That means that the page's INP metric needs improvement.

Note that the data comes only from Chrome users who opted to share their browser usage statistics anonymously with Google.

Internal Navigation Speed

If your website is an e-commerce website or your visitors navigate to many pages in a short amount of time (they are actively browsing inside your website), then this section is for you.

The internal navigation speed is the same as the target page load speed without optimizations. However, with "prefetch" or "preload" optimization, the target page load speed will be considerably reduced. Users will instantly land on an almost loaded page and have a much better user experience.

Internal navigation speed optimization is done by prefetching (reloading) the target page when the user is on the linking page. As a result, when the user clicks on the internal link, the almost loaded linked page replaces the screen, and an instant navigation experience is provided to the user.

Some modern web architecture providers preload only the pages for the internal links that are visible to the user. That means preload is not called for internal links that don't appear on the screen. As a result, unnecessary pages are not loaded, and your visitors' browsers don't do unnecessary work.

How to Fix Website Speed

So far, we have talked about why website speed is essential. However, this guide would be incomplete if we would not talk about remedies. In this section, we will talk about how to fix your website's speed.

In order to have a lightweight website, you need to start with modern web technologies. Modern web technologies like JAMStack, handle many website speed optimization tasks efficiently without actions and hustles from your teams.

Here is one of the reasons why Brian Dean's team moved backlinko.com to JAMStack.

We struggled with Backlinko’s loading speed for years. Due to large, high-res images and illustrations, our page sizes were enormous. And despite optimizing our WordPress theme as much as possible, our load times were still slow.

Brian Dean, Founder of Backlinko.com - source

On the other hand, many inefficiencies are not dependent on the website technology and web hosting quality. Not optimized images, large external files, many external resources, loading resources from slow servers, incorrect implementations, and content bloat are among the inefficiencies you or your team should fix.

What Makes a Website Slow or Fast?

To have a fast website, you need to make sure that:

1. Your website is built on a fast platform.

2. Your website is hosted on fast and premium hosting (ideally on CDN): If you are using modern web architecture or the Modern blogging platform your website is 100% hosted on CDN without a non-CDN hosting provider. As a result, you pay nothing for hosting. You pay a CDN hosting fee only when you have massive traffic.

3. All your pages are optimized: You optimize images within the pages, you don't load too many external scripts and resources, and the file sizes of your resources are small, etc.

4. Your website platform supports cached navigation when navigating from one page of the website to another.

Conclusion

Many articles about website speed focus only on page speed. While web page speed is the cornerstone of website speed, it is only one of the website speed factors.

In this article, we talked about:

• Why is page speed so important?
• Why do you need to concentrate on the fundamental aspects of your website, like hosting and technology selection?
• Why is navigation speed between the website pages important?
• Why bloating your web pages with a lot of content can harm your web pages even if the initial content load of your page is pretty fast?

]]>https://www.marktecher.com/facebook-ad-targeting/https://www.marktecher.com/facebook-ad-targeting/Wed, 02 Mar 2022 16:33:38 GMT

Let's start by stating that there is no faster way to get traffic than paid ads.

You can run your paid ads on thousands of websites. However, it will be a great idea if you will not ignore search engines and social media websites.

From all social media networks, Facebook deserves to be on your paid ad strategy list because:

1. Facebook has a record number of users.
2. Advertisers get powerful targetting granularity on Facebook.

Let's list the Facebook Ad targeting options.

1. Facebook Pixel

Facebook pixel is a way to retarget people who visited your website. Why is it called a pixel? Simply because you can install a Javascript code plus an invisible 1-pixel image that, when loaded, registers website visits and, if allowed, connects this data with the Facebook account.

I am sure you have noticed this several times. When you visit a website, then right after your visit, you see the company's ad on Facebook. This is a sign that The website uses Facebook pixel, and the company is running ads with pixel targeting.

Facebook pixel targeting is one of the best targeting options.

It should have priority one on the targeting strategy list.

First of all, you can use Facebook pixel targeting to suggest people follow you on Facebook. Here's how.

If you have organic traffic to your website pages you need to suggest your visitors become your followers. The first option you should seriously consider is offering them to sign up for your email newsletter. You can use the Facebook Pixel to target them on Facebook and ask them to follow your page for the new content. People who wouldn't sign up for your newsletter may follow your Facebook page.

By the way, you can target people who have signed up for your email newsletter separately or you can invite them to follow your page by telling them about your Facebook page in the broadcast email/s.

If you don't do this, the chances are high that people who visited some of your pages will not visit your website anymore.

With Facebook Pixel, you can target them whenever you want (within the next 180 days)

Installation and setup of the Facebook pixel is a big topic covered extensively on the internet. You need to check the guide adapted for your web platform.

If you have a custom website with 100% flexibility on design choices or use the modern blogging platform that allows full customization and supports Google Tag Manager, I suggest installing Facebook Pixel with the Google Tag Manager.

Why? Because the Google Tag Manager is a solution where you can add as many analytics extensions as you want. Moreover, you install Google Tag Manager once on your website, and then you can make any changes, add and remove plugins, update them, and anything else without touching your website.

So when looking for installation instructions, please check if you can install analytics plugins with Google Tag Manager.

2. Lookalike audiences

If you have a Facebook pixel, you can also target people who have similar interests as your website visitors. You will use lookalike audiences for this.

You can construct lookalike audiences in relation to your page followers, website visitors (Facebook pixel), and customer lists (email list or another list of customers who gave you consent to contact them).

Facebook pixel would not be efficient if you have captured less than a couple of hundred visits. If you start working on a brand new website, you need to consider other target options until you have enough visitors to create an ad with Facebook pixel targeting.

If your page following is small, you don't have many visitors, or your list of customers is small, lookalike audiences would not work efficiently.

Targeting options that we discussed up until now are great. Let's now continue to the next option.

3. Facebook Groups

If we can target Facebook groups where our target customers hang out, that would be awesome.

I think that you can find people who have a deep interest in the subject with group targeting.

First of all, there are many organic ways to target group members, and you should give them a try before jumping to paid strategy.

With the organic way, you can post helpful content and interact with the group members to get new clients.

However, you need to be careful with promoting your company there. Most groups will state in their policies that promotional material is not allowed. Even if they don't, they or people in the group would not be happy with your posts if you post promotional staff.

You can read this awesome post about targeting people from the Facebook groups. The article uses the Phantombuster for scrapping Facebook users from the group.

Here is how to use Phantombuster to extract contacts from a Facebook group.

If you install the Chrome extension, the session information will be filled in for you.

Now you can hit the Save button.

Afterward, you need to enter the desired Group URL. Here is where to find it. If you go to the group's main page, you will see the group's URL on the address bar. The URL should be something like this: https://www.facebook.com/groups/333990721720303. By the way, this is the URL of the Modern blogging Facebook Group. If you are interested in blogging, you can join the group.

Paste the target group URL and proceed to the next step.

In the next step, the software will suggest you a reasonable limit for the amount of scrapped profiles. This is important because your account might be blocked otherwise. So please follow the instructions here.

For the next step, set the "Mode" value to "Manual" and the "Notifications" value to "In case of Errors" and proceed to the final step.

Click Launch and wait for the results!

Please have patience because this is a heavy operation. Normally, it takes several minutes.

Please note that you are not allowed to use this list in Facebook's Customer List targeting. If you read the terms of the Customer List targeting, you'll see that you can only use lists for them you have consent.

So how would you leverage this list?

Here is how. You can check the additionalData column values. This will give info about the people on the list. This field will mainly show the workplace or the occupation of people. I think that this column shows the same information that is visible when we hover the mouse on the person's profile.

Using this information, you can send a Friend Request to the people whose profiles look interesting to you, direct message them, follow them and start conversations with them.

If you direct message them and they would be interested in your offering, you have a lead. If they accept your friend request and you share anything about your products and services, they might see the posts and become interested.

Note that the scrapping tool didn't give information otherwise unavailable to you. However, it saves a lot of time for you.

But the most scalable thing that you can do with the scrapped list is to come up with the interest that people have in the list and target them with the interest targeting.

3. Interests

Now let us talk about interests in Facebook ad targeting.

Let's get started by targeting followers of popular people and influencers, and businesses. Some famous people, businesses become "interest"s on Facebook.

For example, you can target people who are interested in Neil Patel page and related pages by picking "Neil Patel" in the Interests box.

You can target many companies here. Just go to the ads console and type some of the company names in your niche and see if their name is available as an interest.

You can find abstract notions there. For example, you can target people interested in website builders, online banking, web design, etc.

3. Behaviours

Here are some interesting options for filtering the audience by behavior. For example, you can target Facebook Page admins. They are business owners or ad agency workers.

For B2C physical products, you might target engaged shoppers. These are the people who clicked Shop now button in the past week. Note that only some ads have the "Shop Now" call to action text.

Many times companies use "Learn more" even for B2C shop ads. Check this excellent guide about Facebook ads call-to-action statistics.

4. Demographics

You can also filter your audience by demographics if you want to.

Great options are available here.

For example, if you advertise in the United States of America, you can target the top 5%, 10%, 25% household income earners.

You can target people by professions as is shown below:

Conclusion

We talked a little bit about targeting options on Facebook. You can read the official documentation here. I hope that this guide helped you discover new ways to target potential customers on Facebook.

Domain authority and domain rating are the terms you hear a lot when you have a website. Domain authority is an abstract notion that shows how trusted your website is.

Even though your website shapes the domain authority, it is attached to the domain. If you move your websites to another domain you'll lose the domain authority. If the new domain wasn't used before, you'd start from zero.

Before going into details, let's speak about two widely used metrics to measure domain authority.

Popular domain authority metrics

One of the metrics is Moz's Domain Authority. This metric is abbreviated as DA.

The next popular and nowadays the most popular metric is Ahrefs's Domain Rating (DR).

The main difference between Domain Rating and Domain Authority is that Domain Rating is a proprietary metric developed by Ahrefs, whereas Domain Authority is a proprietary metric developed by Moz.

Both metrics represent a way to measure how trustworthy and authoritative, and popular the domain is.

For example, if a domain is new, its authority and trustworthiness will naturally be close to zero.

If the website hosted on the domain gets a small number of links pointing to its pages, then the domain's authority will be low. Search engines would not put massive trust in a domain whose content is not linked by other websites.

On the other hand, Big names like Facebook, BBC, Wikipedia have massive amount of websites linking to them, and that is because of their high authority and rating, right?

For example, if an excellent article will be published on and on BBC and on a not popular website, The one published on the BBC would, of course, rank higher.

Note that Google does not use these metrics (DR & DA) to rank website pages. These metrics are just estimations that website owners can compare their websites to other websites.

As Ahref's Domain Rating (DR) is more popular in the SEO community, I will talk about it in the rest of the article.

Why should you be worried about DR?

If you are not sure to read further or not, I'll tell you when you have high enough DR then you'll have a lot of business opportunities.

Domain Rating (DR)

In short, domain rating is calculated based on the number of backlinks and from where these backlinks come. Since backlinks are one of the important aspects that Google uses to rank pages, Domain Rating is a very important metric for website owners.

You can read this detailed article on how the DR algorithm works. After reading the article you will not have a lot of questions about DR values and DR changes of your website.

To summarize the algorithm if you don't have time to read it. The Domain rating is calculated like this:

The DRs of the websites that link to all websites will be taken into the calculation. If a website links your website with more than one backlink only one backlink will be calculated.

1. The more backlinks from different domains you will have the better.
2. The higher the domain ratings (DRs) of the websites the better.

But there is one important thing to consider.

If a website links out to too many domains then the links from that website to your website would not be that strong.

For example, Forbes.com has high DR but it links to many domains. Forbes is very popular for guest posting in the business and marketing industry. Many professionals write articles on Forbes to get backlinks to their websites. For that reason, links from Forbes would not be that helpful and as another website that has almost the same DR but links to a few websites.

Based on these variables websites get ratings from 0 to 100. The world&#x27;s top websites would have domain ratings close to 100. Many brand new websites would have a domain rating of 0.

The Domain Rating score (DR score) shown to users is a rounded number with the exception of the DRs from 0 to 5. The DRs from 0 to 5 have one decimal precision because the vast majority of the websites on the internet (over 80%) are within this range.

DR score is a dynamic score. Here are the main reasons it may change.

1. You get backlinks from a domain/website that wasn't linking you before.
2. You lose the last backlink from a domain/website.
3. The DR of domains/websites that link to your website changes.
4. Other websites improve their DRs and you don't. The new distribution of the DR from 0-100 gives you a lower DR score as a result.

Domain Rating is an important metric for link-building campaigns. However, when building links this is not the only metric that needs to be considered. URL rating (UR) is also a crucial metric when implementing a link-building campaign.

URL Rating (UR)

As Domain Rating (DR) is used for the domain to domain backlink profile comparison the URL rating (UR) is used for the page to page comparison.

Links from the High UR pages are preferred over the low UR pages. However, note that millions of new pages are created every month. For new pages, The UR would start from zero. It is natural that you will get links from the new pages.

Conclusion

UR rating and DR rating can help your pages to rank higher in the search engine result pages.

If your pages rank in the first place or at least on the first page of the result pages for some queries the chances will be high that you will get natural links.

Why?

Because many content writers link the first pages that appear on the search result when they search for the sources.

If you want to rank your blog posts higher it is also a wise idea to not use platforms that deliver slow pages because the load speed of your pages is also a vital metric used by search engines to rank pages.

For that reason, you can use the modern blogging platform.

]]>https://www.marktecher.com/modern-web-development/https://www.marktecher.com/modern-web-development/Sun, 27 Feb 2022 22:48:36 GMT

Web development is rapidly changing. Although web technologies were registering rapid adjustments, they were available only to companies with big development budgets. Finally, modern web development has become available to any business. Let's see how it happened.

Web developers joke that whenever they learn new technology, a new one comes to play. Most of these changes were happening on the frontend side which is responsible for the look and feel of the websites and web applications.

The business logic of the web pages was remaining steady.

The web is dominated by WordPress. WordPress architecture comes to form in the early 2000s, and it hasn't changed a lot since then.

With WordPress, the presentation and the business logic are coupled and cannot be separated. Moreover, additional functionality must come in the form of plugins, and part of the plugins are written in PHP.

I will be opinionated here and will tell that PHP shows its age and it is still widely used because of WordPress's popularity.

The other websites that weren't created with WordPress were free in the choice of the business logic technology selections.

I want to tell you here that the visible part of websites is almost always written with the Javascript programming language.

We are talking about the business logic now.

Before modern web development broke through, if a business wasn't using WordPress or other CMSes, they were using their own technology for the business logic and for keeping the data.

Let's assume we have an old-style business logic for our website

The custom business logic is providing data to be presented on the web pages together with 4 main operations: Create, Replace, Update, Delete. This is abbreviated as CRUD.

and other operations depending on the use cases of the website.

So many websites were using the Create, Replace, Update, Delete (CRUD) operations that many developers were getting extremely boring because almost everything they do every day was creating CRUD business logic over and over again.

Headless CMS

A few years ago, a tectonic change happened in the web development industry. In my humble opinion, the best practices that were being used in the internet giants' and big companies' businesses can now be utilized by small companies.

Let's see how one of the early suppliers of the technology Contentful defines the concept.

A headless CMS is any type of back-end content management system where the content repository “body” is separated or decoupled from the presentation layer "head".

Finally, people came up with the solution to replace the daunting tasks of creating CRUD business logic over and over again. On the other side, business owners can save dozens of thousands of dollars by not hiring software engineers to reinvent the wheel.

The headless CMSs become so better over time that you can define any kind of data organization with your CMS. Change it faster, many times without even the help of the technical people.

But perhaps, the greatest point is that it is not something that only software engineers can see and understand. The User-friendly interface (UI) is available to the whole team. Everybody who has access to the user interface can see how the data is organized!

Remember about the modern web development architecture when an architect from old days comes and says you need a team to create a business logic in some X language.

JAMStack

Ok, the industry solved the problem of CRUD application. Now, what about the business logic that is not CRUD. For example, how to handle payments, manage shopping carts, bookings, etc.

That is partially covered with JAMstack. JAMstack got its name because it stacks three technologies: Javascript (For making websites dynamic), API-s (abbreviated from Application Programming interface for business logic), and Markup (for presenting websites).

The API component consists of two parts:

1. Headless CMSs
2. Various business logic provided by companies

We talked about headless CMS-s. Now let's talk about services.

As the presentation of the website got successfully separated from the business logic many companies started to provide services for different actions that would be needed by websites and web applications.

As the JAMstack becomes more widespread the variety of the services grows.

Almost common functionalities that are not CRUD are now implemented by several services.

In many cases, you might be happy with Jamstack service.

Of course, you can always change it with in-house implementation if you want to.

Blogs in modern web development

Perhaps, blogs are the best candidate to be moved to the modern web development world. Blogs breathe on organic traffic from search engines and search engines and users love fast blazingly fast loading websites.

Another big traffic source for blog articles is social media. Do you know that Facebook will show a post with a slow loading target URL to fewer people than the post with a fast loading page? Some people say that this is true for Facebook ads as well. The loading speed and the quality of the page can be considered by other social media platforms.

If you use the modern blogging platform you'll not have to worry about the speed, extensibility, SEO, and user-friendliness of your website. You can give it a try today.

Conclusion

In this short article, we scratched the surface of what is modern web development and how you can use it in your online business. Hopefully, this guide will at least give data points while deciding on the architecture of your web-based business.

Do you guess what we are doing right now?

We are doing a reverse image search. Wait, what? You might say. Reverse image search is the technique when you upload a photo to an image search engine and try to find the source of the image and/or similar images to this image.

There are many ways to do the reverse image search and we used one of the methods. which is to find images similar to the part of the bigger photo.

In this example, we were interested only with the dog and the bubble and nobody else or nothing else and we got what we wanted.

To get some practical knowledge, let's run some experiments.

We will now search for "SEO tips for bloggers". We see the results below.

The most used way of reverse image search is by uploading photos to the search engine.

The less used version is when you enter the link from the website directly.

But why do we discuss reverse image search usage in the image SEO optimization article? Here's the reason. Why not leverage the reverse image search queries to bring traffic to your website with a little initial planning and minimal work on choosing the right images for your articles. After all, at least two highly important platforms for bloggers Google and Pinterest bring visual traffic to websites that do things in the right way.

Here’s how you can use this technique for your advantage:

Choose Unique Images: Instead of using stock photos that are widely circulated, opt for unique images. These could be high-quality original photographs, custom graphics, or infographics. Unique images are more likely to stand out in a reverse image search.

Optimize Image File Names and Alt Text: Before uploading images, make sure their file names are descriptive and include keywords relevant to your blog post. Also, always fill in the alt text with a concise description that includes your main keywords. This helps search engines understand and index your images more effectively.

Monitor Your Images: Use reverse image search to monitor where and how your images are being used online. This can help in identifying websites that are using your images without permission, or it can lead to opportunities for building backlinks to your site.

Encourage Image Sharing: Make it easy for visitors to share your images on social media and other platforms. This increases the visibility of your images and can drive more traffic back to your site.

By implementing these strategies, you can significantly boost your image SEO and draw more traffic to your blog. Remember, images are a powerful tool in the digital world, and when used wisely, they can greatly enhance your online presence.

I will list the top 10 websites in the world in 2022 according to Alexa rank. Note that the data comes from traffic estimation tools. Different traffic estimations tools show slightly differing graphs. Data for the traffic sources are taken from Similarweb.

The purpose is to analyze the traffic of the leaders and give insights on what are the main source channels for the websites. Let's get started.

1. Google

Google gets 94% traffic from direct visits. It is not a surprise. We can change our thought patterns and think about Google as a platform like social media where you can have your content if you choose to. The major difference is that you can put content for your followers on social media easily, but with Google, you need SEO work to place your content in front of people. In this case, they aren't necessarily your followers, but they are interested people from all over the world.

2. Youtube

Youtube receives around 80% of traffic from direct visits. Approximately 15% comes from searches. SEO is an essential for Youtube creators. Youtube is the world's second-largest search engine. Video creators must SEO optimize their videos and their channel to get more traffic from inside Youtube. If they do, this will also give traffic from Google. We can conclude that most of the 15% search volume comes directly to videos. Let's see how this happens.

This example is an interesting one. If you click on the first result, you'll land on a website where the Youtube video is embedded. Embedding your video on your website is an excellent "off-page" optimization method. This helps your videos to rank on Google.

Let's do another search.

For this search term, the first result on the search results page is a direct link to the video on Youtube.

If we go to The "All" tab (the default search results page), we can see another video is ranking on the first page. You can watch the video directly on Google. In this case, it is not the whole video but the part of the video. Google thinks that this part of the video gives the short answer to the user's question. I want to add that this video has used a Youtube SEO Trick. They used Youtube chapters.

So we have seen how crucial is search engine optimization if you want to create both textual and video content.

3. Baidu

I see Search engines, search engines everywhere. We see that China's most popular search engine is in third place.

I can't understand much about Baidu because it is literally in Chinese.

Other languages are also indexed in Baidu. Your content might be ranked on Baidu as well you you SEO optimize it for all search engines. One thing that I can tell about Baidu from my experience is that Baidu loves modern websites! I've seen that websites created with modern web technologies and blog posts written with the modern blogging platform are ranking higher in Baidu results pretty quickly.

4. Facebook

The most popular social media platform is on the 4th page.

It is not a surprise that over 80% of traffic to Facebook is direct. It is worth mentioning that over 10% of the traffic comes from search engines. We see that a lot of times brand search brings the Facebook page of the brand on the first page of Google or other search engines.

We can also see that many times popular Facebook pages and groups are being ranked on the first pages of Google for their focus keywords.

As I remember correctly Facebook was in 6th place last year. After seeing that it is losing a lot of traffic to Youtube, Facebook announced that it will focus on video. I think that video, game streaming, and other video-related features helped Facebook land in fourth place. Now Facebook wants to add short videos to compete against TikTok. Most probably you know how Facebook works and I am not going to talk about it.

I just want to add if you caught yourself using the search function of Facebook then you might think about SEO on Facebook.

You can think about SEO when you name your Facebook Page or group.

I found and joined many groups by Facebook search. Others do it as well. So it makes sense to think about what keyword your target customers will use when they will search communities and service providers of their interest.

Last but not least, keywords in your Facebook posts will help you to bring some traffic from inside Facebook search right to your posts.

All in all, SEO is not to be forgotten for Facebook as well.

5. QQ.com

A quick search gives us information that QQ is a Chinese instant messaging app. The service is provided by Tencent. QQ.com is the email service provided by the company.

When we visit the website, we get a page like this.

We can conclude from the landing page that it is a log-in-only platform. In other words, it is similar to Gmail rather than the mail + portal platform Yahoo! However, when we look up the traffic, we see that qq.com receives around 25% of the traffic from search.

Huh, surprising. Let's see how.

We will use a basic toolset that SEO professionals use. We list all the pages of the qq.com website that are indexed in Google. This is done with a simple "site:qq.com" query.

We translate the results from Chinese to English and here we have the first page.

We got this. QQ has a lot of blogs and websites on its subdomains. Here's one of them that was ranking high.

Nice website!

We unleashed the main search traffic source of the company.

This technique is used by many companies. If you can host user-generated websites on subdomains of your domain name, you'll put your domain name in front of many people. Your domain will get links and your domain rating (DR) will grow. As your domain's rating (DR) will grow it will be a magnet for more user-generated content on your website. We have an article on our website on what is a DR and why you need to care about it. Find on our websites Read it if you are interested!

6. Amazon

Shopping time! How do you use Amazon? Do you sometimes use the search inside Amazon? You guessed it ;) Amazon is the biggest search engine for products in the world. Amazon competes with Google in this regard. Amazon does not like it when people search for physical products on Google. Let's see how successful is Amazon on this.

According to the "Amazon Advertising Report" from online selling platform Jungle Scout, 74% of U.S. consumers begin their product searches on the Amazon.com site.

Check more about Amazon vs Google competition on product search

As a product search engine and as a favorite shopping destination for many shoppers Amazon is doing pretty well with direct traffic. Amazon also has one of the most widespread affiliate marketing offerings on the internet. That brings considerable referral traffic to the website.

Amazon's SEO credits and amazons sellers' hard work on Amazon SEO brings around 25% of the overall traffic.

That's a pretty good number indeed.

We are in 6th place and SEM (Search engine marketing) shows a strong presence.

7. Taobao

Taobao is Alibaba owned B2C shopping platform. It is similar to eBay. Taobao's mall - Tmall.com has a lot of high-quality brand shops and ranks in 12th place according to Alexa's rankings.

There's interesting about Taobao's traffic. Unlike Amazon, the referral traffic is bigger than the search traffic. Search traffic gets the 10% of the overall traffic.

As Taobao has a product search engine obviously product listings must be optimized for Taobao SEO. However, if you are not selling products on Taobao you'll not be interested in this.

8. Yahoo!

Best known for its portal, search engine, and email service, Yahoo is in 8th place. Yahoo's search engine is now powered by Bing.

The search traffic that Yahoo receives is around 10%. Interestingly, Yahoo keeps the search box on top of all investigated portal pages. This may nudge users to make the subsequent searches on Yahoo! How many users will do it only employees of Yahoo! can know it.

9. Wikipedia

It should not be surprising that the world's open encyclopedia is in the top 10. Guess from where Wikipedia gets the most traffic? Right, from search engines. Over 85% of the traffic comes from search engines.

10. Bilibili

The last on the list is a Chinese popular video sharing and streaming portal. It gets over 10% of traffic from search engines. As is expected for video portals, direct traffic percentage is high.

Here is what it looks like.

Conclusion

We see the world's leading websites get most of their traffic from direct visits. This is expected.

The second-largest traffic source for almost all websites was search traffic. The exception was in the case of Taobao. Other forms of traffic were inferior to search traffic. I guess that should be reinforcement on how important is the search traffic.

And let me remind you that search traffic is usually warm traffic. That means that visits that come from search engines are more likely to convert.

When starting a blog, it is important to pick a correct platform to facilitate the blog's growth. Otherwise, we will lose many possibilities if we choose to not go with modern blogging.

Note, When you read this guide and implement all the steps, you will have a new modern blog up and running.

Download your copy of a modern blogging solution and follow the steps. If you don't have time to do the steps or you feel lazy today, you can order us to set it up for you.

Blogs are among the best traffic sources for bringing organic traffic to your business. Unfortunately, many businesses and bloggers don't pay close attention to many fundamental features of the blogging platform when they start a blog. Search engine optimization (SEO) is crucial for blogs. That's why the blogging platform should be search engine optimization friendly (SEO-friendly). Moreover, starting from 2018, the load time has become a differentiating factor for Google to downgrade the slow performing websites in the search result pages.

This and other changes in the technology world brought a new movement that allows businesses to build blazingly fast, secure, easy to use, search engine friendly, and flexible.

Using this blogging solution, you will have all the benefits of modern web trends. Also, You will get many SEO and other tools to help you write excellent content.

The best part is that you will get it FREE and can have your blog up and running after a few minutes!

Last but not least, you own the source code and all the data. The platform is so flexible that you can integrate it with an e-commerce shop, turn it into a news website, or make whatever changes you want.

The solution is built with a modern and popular Javascript framework called React. If you want to add features to your blog that we don't support, you can easily hire a great React developer who can implement it for you. However, at first, you can ask in our community Facebook group if the feature is supported or is going to be supported in the next versions. Maybe peers in the group have implemented the feature and are willing to share it with you and the community?

Installation

Sanity Content management system setup

Go to the sanity folder and run sanity init

Answer "Y" to the first question "The current folder contains a configured Sanity studio. Would you like to reconfigure it?"

On the next prompt "Select project to use" choose "Create new project" 1.3 Enter your project name. Choose a name that would be similar to your domain name

Answer "Y" to the next question about the choice between private and public datasets ("Use the default dataset configuration?"). Don't worry only the data that you publish would be available to the public and you want this!

Congrats! Your project is now created locally and in Sanity.

2. Run sanity start

2.1 The Sanity project would be launched on the local machine. The command line would tell the address of the service. It should be http://localhost:3333

Copy the address http://localhost:3333 and paste it on the address line of your browser.

Login/Sign-up with Google/Github or with your E-mail credentials.

Done! You can now create your content. Don't worry about the name of the project we will change it in the next step and you will see the new name next time.

The first blog post

Now, we will create the first blog post.

Click on the "Post" Under the "Content" Menu

Click the Pencil icon on the opened submenu

Alternatively, you can create a blog post or any other document with the "Create new document" button

And select the document type that you want to create. We are creating a blog post that's why we need to click on a "Post"

Enter the title of the blog post.

Now, it's time to generate the slug for the article. In case you don't know, the slug is the part of the page URL that will be available on the internet.

Let's say that your website is hosted on https://www.mycoolwebsite.com and you named the slug of your blog post as my-first-post then your blog post would be available on https://www.mycoolwebsite.com/my-first-post

There are technical and Search Engine Optimization (SEO) rules for the slugs. Considering all of them, we want to avoid all symbols apart from letters, numbers, and hyphens ('-'). Also, please try to use only lowercase letters for the slugs.

To make slug naming easy and error-free, a Generate button is provided to you, which generates a slug from the title text.

After you have entered the title, click on the "Generate" button, and the slug will be generated for you.

An SEO Note: If the title is to long you can shorten it. Short slugs are preffered.

An SEO hack: If you are using the current year in the title please consider skipping it from the slug. The reason is that in the ideal case we don't want to change the slug. We will discuss the theory behind this in this article. So when you will update the article for the coming year and will update the year you would need to touch the slug.

This blogging solution comes with prebuilt SEO rule checkers. Which makes it harder to make mistakes and inefficiencies before or using SEO tools. Blogging on this platform will be beneficial for SEO specialists as well. Knowing the rules is one thing, but having automatic validation of the content in the content management system (CMS) is an awesome bonus and a time saver. Here you can find all SEO tools and checks which comes with this modern blogging platform.

Now, we need to specify the Author.

We can't proceed here because we need to create an author element. Let's skip it for now.

We keep the Categories section empty because we don't have any categories yet.

You can click on the calendar to change the "Published date" of the article. The article's publish date is initialized with the document creation date. In case you create and publish the article on the same day you might not need to change it.

Adding photos to the blog post

The main image would be the hero image of the article. It will also be the thumbnail image of the blog post on the home page and on the other pages that refer to this page. That is why this image is required.

You can upload a photo, or use the Select... button.

With the Select button, you can import an image directly from Unsplash which is a website with royalty-free photos, or you can select from the photos that you have uploaded before.

Then comes the "Alt text", "Caption", and "Author/Source info" fields.

The "Alt text" field is important for SEO. The value here will be used as the alt tag of the image. Great text description can make your page discoverable when people do image searches in search engines. Here you can find the SEO strategies and tactics to make your pages discoverable through images.

The Alt text will not be visible on the page. If you want to describe the image for the visitors right below the image you need to use the caption. This is great for the user experience (UX).

The "Author/Source info" field is for mentioning the author name and/or the copyright holder website.

It is time to write the blog post!

The "Body" text box should contain the text of your article.

It can also contain photos and embedded Youtube videos and many more elements.

You would have subheadings in the text if the text is long. To use subheadings highlight the text click on the dropdown box that has the "Normal" text on it and change it to H2.

H2 means heading on the second level (subtitle) in the Hypertext Markup language (HTML). If you want to have nested subheadings use H3, H4 in the mentioned order.

Note that the page should have only one H1 (level 1) heading and that is the title of the blog that is the first input of the document.

Correct structure of the heading is important for user experience and for SEO.

The "Quote" option should be used for the quotes. It will apply a special style to the selected text.

Like this quote

You can use Bold, Italic styles for the parts of the text

Using the next buttons, you can add numbered and bulleted lists.

The next two buttons are for external and internal hyperlinks.

When you highlight a text you can convert it to a hyperlink by clicking one of these buttons.

For the external links, you need to enter the target website's full URL in the opened dialog box, e.g., https://www.google.com.

For the internal links, you can select any other page or post that you have previously created.

We don't have any other pages or posts now so we skip this option for now.

On the right corner, you'll find a plus sign.

By clicking on this sign you can add as many photos, Youtube videos, and other elements to the text as you wish.

For Youtube videos, you need to open the video on Youtube and copy/paste the video's address from the browser's address bar.

You will see the preview of the video on the editor to be assured that you have used the correct video.

That is all about the body element.

How to attract our visitors to click on the blog post

Let's say that a visitor opened the main page of our blog or s/he read a blog post from you and is suggested the next related article in the read next section. Is the title enough for the user to decide if s/he want to read the article?

That is the reason why we have an excerpt as a mandatory field.

The excerpt field is the short description of the article.

It will be visible on the cards on the main page and the category pages of the blog.

As we have mentioned before the excerpt must attract users to the article.

Note that This is written for the visitors who already know a couple of things about you or your blog. They read this while they are on your blog. So adapt the message accordingly.

How to get traffic from search engines

SEO fields contain the most important fields for SEO.

That's not all, here you can check SEO improvement hints that come from the Yoast engine. Yes, this blogging solution comes with preconfigured Yoast plugin.

When you add the main keyword of the blog post in the "Focus keyword" field you'll get real-time reporting from Yoast about the on-page SEO optimization of the blog post.

If you click on the Readability tab you will get this.

In Addition, you can add synonyms of the focus keyword to make the reporting even stronger. Here you can check why you should use synonyms and how to use them.

Now let's talk about the SEO fields

Meta Title is the text of the link on the search engine result pages

Meta Description is the description that is rendered below the meta title in the search engine result pages

Meta titles and meta descriptions are used by search engines to understand the topic of the web page.

Not only.

As you can see from the screenshot, good meta titles and meta descriptions can bring more visitors from the search engines.

it is not guaranteed that Google or other search engines will use your meta title and meta description in the search engine result pages, but chances are high. The chances are even higher if you will use good meta titles and meta descriptions.

Be it for search engines or be it for the users make sure that you clearly describe the page in these fields.

Also, you can do some magic in the meta description to entice users to click on the search result of your page.

Remember that in contrast to the excerpt meta description is not written for visitors who are already on your blog. It is written for anybody who might discover your blog through a search.

OK! Our first blog post is ready. There are a couple of errors that we will fix shortly after.

The first page

Now you can create a page.

Apart from blog pages, our blog would have pages that are common for websites. For example, Contact us, Impressum, Privacy policy, About us are perfect examples of pages that you would like to add to your blog.

The main difference between blog pages and blog posts is that a blog post has a main blog photo, information about the author, and any other features that a blog post would have, while blog pages don have any of them and are designed for any kind of pages.

When you publish a blog post is automatically shown in the blog posts list. The pages on the other hand need to be explicitly linked from navigation menus, and content or they may act like landing pages and have no internal links pointing to them.

The process of page creation is almost the same as for the post that we have created in the previous step.

The first author

The same fields need to be provided when you create a page for an author.

In addition to the fields that we have seen, here we have the "Social Media Links" section. When we add an URL for one or many supported social media websites, the link to the social media profile will be available after the biography of the author.

Full URLs must be provided. For Facebook, it would be 'https://www.facebook.com/<yourprofileorpage>/'.

Please go ahead and fill the required fields for the first author.

We need to publish the first author in order to be able to finish the first blog post.

When all required fields are filled. The Publish button on the bottom right corner of the editors changes the colour from grey to green.

It is time to push the button and publish the page about our first author!

The first category

Now let's create a category.

You wouldn't find many new fields here compared to the other types of pages that we have created previously.

Before creating the page let's understand what is a category.

We have categories in order to have pages that would group related articles.

For example, if our blog is about internet marketing we could have two categories: SEO and Social media Marketing.

We could have more. But let's keep it simple.

Let's say our blog is available on the https://www.marketingblog.com address. When we open this address we see all the articles.

All SEO articles would be on the https://www.marketingblog.com/seo page and all Social media Marketing pages would be on https://www.marketingblog.com/smm pages. Here the "seo" and the "smm" are the slugs of the SEO and Social Media Marketing pages respectively.

You can change the field in the "Article types" field in some cases. You can set the Article types of the category to the "News articles".

The News articles flag would be helpful if your blog has news sections. For example, if you have a section in your blog when you provide daily news on some topic.

It will optimize all posts under the news category as news articles for search engines.

For example, the articles would rank in the Google News section.

The blog's global appearance settings

The last step before publishing our first blog post is to configure our blog appearance and other important settings. You need to add only one entry here.

a. The title is the name of the website.

It will be visible on the main page's header section and on the footer of every page before the copyright text.

b. The description is the subtitle of the page that will be visible on the main page of the website/blog under the title.

c. Logo would be visible on top of the pages and will be used as favicon on the tabs. We suggest using at minimum 600-pixel x 600-pixel size for the logo.

d. Cover image will be used as a background image for the pages headers.

e. Header background color defines the background color that will replace the cover photo when the cover photo is missing.

Please use the following color fields if you would like to change the default colors of the various text elements and the backgrounds.

f. Social Media Links will contain your business's pages. Please fill in the social media accounts that you have for your business. If you don't have business pages or if this is your personal blog use your personal accounts instead. When an URL for a social media profile is provided you'll see the social media's icon on the top right corner of your pages.

Here's how the above-mentioned fields will be shown on the blog's home page.

Here's how the above-mentioned fields will be shown on the blog post pages.

Here's how the footer elements are rendered

g. The Language field tells search engines the language of your website. By default, English is selected. Make sure to change this if your blog is not in English.

h. W have seen in the photos how the header navigation links and the footer navigation links are visible on the pages. We add these links by adding URLs or page references to the header navigation bar and footer navigation bars respectively.

As you can see from the photo, you can add either an external or internal URL or a Reference to a page.

Use the Reference to a Document option to add a reference to one of the blog posts, pages, authors, and category pages.

Anchor text will be the visible text in the navigation bar. By opening the reference dropdown you can easily select the target page from the list.

External URLs are URLs to the pages in other websites. They need to start with https:// or http:// prefix

Internal URLs are links inside your website that cannot be selected through the Reference to a Document option. For example, if you have added a static landing page that is not a document on Sanity you need to use the Internal URL option. For example, given that your blog's address is https://www.marketingblog.com/ if you want to link the https://www.marketingblog.com/custom-landing-page-for-black-friday page you just need to put /custom-landing-page-for-black-friday in the URL field.

i. The Highlighted Navigation Item can contain only one reference or URL. The item placed here would be separated from the rest of the header navigation items and will be moved to the right bottom corner of the header section.

Publishing the first blog post

Almost done! Now let's fix the errors in our first blog post.

Open the blog post

Add the author in the Author field

Add the category in the Categories fields

Make sure that all required fields are filled and there is no field highlighted in red.

Click the green Publish button below the article.

Yes! We created a blog and we have the first blog post.

Now, we need to publish the schemas so that we can fetch the data from our frontend and build HTML pages based on the data that comes from the Sanity content management system.

Making the blog's content available for editors and for the web browsers

Now we have the structure and the data only on our machine.

Run sanity deploy in the command line

Now, Sanity would ask you to name deployment.

A short and descriptive name is essential.

You can use the same name as your domain name. This is important because this will formulate the address of your Sanity deployment on the internet. Note that the name should be unique. If somebody else took the name you can try a slightly changed name.

For example, if your domain name is marketingblog.com then I would suggest naming the deployment marketingblog. If you do this your CMS will be deployed on https://marketingblog.sanity.studio.

Upon successful completion, Sanity will print the address of your deployment.

You can edit your blog from any browser and any device now.

We need to deploy GraphQL schema for our sanity project. You don't need to know what is it.

Just copy this text to your command line sanity graphql deploy

You will be asked a question it is not important. Answer 'n'

That's it, We have finished with the content management deployment.

Now we can edit the content from any device and from anywhere.

You can add team members and they'll also be able to edit the pages now.

Deploying the blog

Now, let's deploy the front end of our website.

When we publish articles by pressing publish button they are Published to Sanity CMS.

We will deploy the website separately.

This is the beauty of modern web systems.

The content is not attached to any of our websites.

This gives so much freedom!

For example, the data from the content management can be used by our website and by our mobile applications.

Heck, we can deploy many websites with the same data!

For example, we can keep the old version of the website, deploy a new website with a new design or technology and switch to the new one if we are happy with it.

We know that A/B tests need time.

Since the content lives in one place, we could leave two websites for a long period of time, update both when we publish new content and see with the B variant performs better.

We get extensive flexibility by separating content from the presentation!

Publishing

Locate the Dashboard button on the top of the Sanity control panel and click on it.

Don't press the deploy button yet. Because we need to tell our website's address so the deployment job would know where to publish our website.

Don't worry it is just a text change that we will do a little bit later.

Leave this tab open and open a new tab or a window in your browser.

How can we have a website without hosting, right?

Let's get it for free, forever.

You will ask what's the catch here.

The catch here is that you will need to pay a small amount only if you will have huge traffic.

Most blogs would hardly reach that limit. In case they do, they could easily earn more than the amount per month.

Open https://www.netlify.com on the new tab.

Click the "Sign up" button on the top right corner.

Your best option for registering here would be with Email.

Click on Email and sign up.

Now go to the Sites tab.

There are two ways to deploy the website.

Quick or Longer and recommended.

If you are in rush to see results follow the quick deployment process from the next step.

You can replace it with long term deployment later.

If you want the long term deployment right away, jump to step 14.

Publishing with few clicks

Click Add a new site.

Select Import an existing project.

Click on Github.

In case you don't know Github is a website where people host files, mainly software source code.

In comparison to Dropbox, Google Drive and similar services Github is built around a version control system (called Git). That means that every file change, addition, deletion is registered. Therefore you have the whole history of the file transformations and you can go back to any previous versions of the repository. This is only a small example of what you get when you have a version management system that tracks your files.

You will need to log in to Github now.

Most probably you don't have a Github account so you need to sign up first.

That is as easy as signing up for any service on the internet.

Now we need to create a Github repository.

Enter a name for the repository. Probably the best name would be the domain name. You can change it later if you will change the domain name.

Apart from setting the name, we need to change the visibility of the repository from Public to Private.

As it is written in the case if you choose the Public option, anyone on the internet can see the files in the repository. This is risky if you are not doing it purposefully. Even worse, if by mistake you upload a secret key in the repository then hackers will find it...

So make sure to select the Private option

After clicking the "Create repository" button you will see this page

You'll see the following window

Scroll down to the Repository Access section.

Select the newly created repository from the list.

You will find the repository on the next page of the Netlify console.

Click on the newly created repository.

On the next and the final page

Scroll to the bottom of the page

Fill the fields.

Select the team.

There should be only one team.

Fill in the following values in the "Build settings" view of the "Continuous Delivery" section

Base directory: "frontend".

Build command: npm run build

Publish directory: "frontend/public"

This is what it will look like:

Click "Deploy Site".

Here we go! We have installed the deployment for our website.

Netlify generates a random and unique domain for your new deployment.

In this case, it is https://competent-mcclintock-5ea56e.netlify.app/

You will see that the site deployment has failed. This is expected because we don't have any files.

We need to drag and drop the files so that the deployment will be successful.

However, before dragging and dropping the files we need to add a couple of changes.

If you don't do these changes we would not be able to deploy a new version of the website from the Sanity dashboard as is shown below.

The following section will tell how to enable the one-click deployment on the Sanity dashboard.

To setup Dashboard for deployment

Here's how to set up automatic deployment of the website from Netlify.

We need to open the desktopConfig.js file

Here's what it looks like:

title: 'Live deployment',
apiId: 'changeMe',
buildHookId: 'changeMe',
name: 'changeMe',
url: 'changeMe

We need to change all the texts that have changeMe inside quotes.

After the changes, it should look like.

title: 'Live deployment',
apiId: '<The Id from the Netlify>',
buildHookId: '<The build Id from the Netlify>',
name: 'My new blog',
url: 'https://www.mynewblog.com'

Now, here is how we will get the IDs from Netlify

apiId

Login Into Netlify https://app.netlify.com/

Select the blog from the list of websites. You should have only one blog/website at this moment

Click on the "Site settings" button

Now we can copy the API ID from the Site Information table.

We will replace the apiID: 'changeMe' line with apiID: '<pasted ID>'

buildHookId

While on Netlify's "Site settings" page of the Netlify, click on the "Build & deploy" button as is shown below.

On the opened page scroll down to the "Build hooks" section.

Click on "Add build hook"

Create a book hook name it "Sanity Production"

Select "master" for the branch

Click "Save"

When you have all the steps correctly now you would be able to deploy the changes from Sanity (Without opening the Netlify console).

Uploading files to the Github repository

Now we open https://github.com.

We select the newly created repository. We can search for it by name if we use an existing Github account and we have many repositories.

Click on the repository and you will see this page.

As is highlighted on the above image click on the "uploading an existing file" link.

Let's now drop the files.

We need to drop the frontend and sanity folders and commit the changes as is shown below.

Now we can open https://app.netlify.com/ and go to the "Deploys" page to double-check the deployment would be successful.

The build will take a couple of minutes.

We can refresh the screen and wait for the green "Published" label

If we'll see Green published in the topmost deployment line then the deployment is successful. We can click on it to go to the deployment details.

And we can go to the Site overview page and open the deployed website.

Viola! The website is successfully dee website

Bonus: Adding a custom domain

The randomly generated domain is good for a demo but we need to get a custom domain or use a domain that we already own.

We need to click on the second step to configure the domain.

Here you enter the domain name that you already own or a domain name you think is available and you want to buy.

Let's add a domain name that we already own.

In step 2, we just click "Continue".

In step 3, copy the four name server entries and add them to name server lists in your domain registrar.

For example, if you use Namecheap as a registrar you can you need to select "Custom DNS" as a nameserver option and paste the 4 nameserver addresses that you have copied a step before.

Now you need to wait a bit. Domain name propagation can take time. But for many domain name providers including Namecheap, this usually happens instantly and you can see the custom domain is already applied to your website on the Netlify dashboard. You can check it by visiting the website with the custom domain address.

The HTTPS protocol should be enabled automatically. If not click on "Step 3" as is shown in the screenshot below.

Scroll down and Provision a certificate.

That's it! If everything in the process went smoothly then you should have the custom domain set up on your website with SSL encryption. Your website can now be accessed with HTTPS protocol and with the custom domain name.

Bonus: Setting up the local environment for development

This is needed only if you want to adjust the front end, add features, etc. This portion needs to be shared with the developers if you will hire them to develop new custom features for you.

Open the "frontend" folder and select .env.TEMPLATE file.

Copy it to .env file.

Note that since this file starts with a dot it is a hidden file and you might not see it. Please search for "How to see hidden files" for your operating system.

We need to add a value for the SANITY_PROJECT_ID in the copied .env file. This will tell our frontend the location of our content management system.

To get the value for SANITY_PROJECT_ID open https://www.sanity.io/manage/.

Click on your project. There should be only one project.

You will see it under the PROJECT ID text.

Copy and paste the value after SANITY_PROJECT_ID=. The value should be

SANITY_PROJECT_ID=<the 8-letter id without surrounding quotes>

Don't pay attention to GOOGLE_ANALYTICS_MEASUREMENT_ID for now.

When configured, this flag will help us to get analytics data from Google Analytics. We will configure it later in the next section.

For that open the command line on the current folder

Setup Gatsby environment by following this guide https://www.gatsbyjs.com/docs/tutorial/part-0/ 11.5

After this, we can launch the local development version of the frontend with the following command

gatsby develop

That will run the frontend on our local machine. The URL of the frontend will be printed on the command line.

it should be http://localhost:8000

That's it. You can make changes and see the changes in real-time.

If the command wasn't successful, then you probably forgot to deploy the GraphQL schema of your Sanity project with the sanity graphql deploy command. Check back the "Making the blog's content available for editors and for the web browsers" section.

You can find other useful Gatbsy commands here.

When you want to publish changes online you need to commit changes to a git repository and push it. The new changes will be automatically built and applied to your website.

This way you can change the styling of your blog or add new features.

Bonus: Setting up Google Analytics

Go to https://accounts.google.com/

Sign up and log in

Locale the cog icon on the bottom left corner and on the opened Menu

Select "Data Streams".

Select the website from the opened menu. If the website is not added add it like it is described here.

Click on the web entity from the list and copy the value under the "MEASUREMENT ID" text and paste to replace the value next to the GOOGLE_ANALYTICS_MEASUREMENT_ID=

Conclusion

We set up a blog. We can now add new blog posts edit the existing blog posts and publish them to the internet whenever we like to. The CMS is user-friendly and it will make sure that we are publishing content that is SEO friendly. On the other hand, our website is fast, aesthetically pleasing, and is optimized for mobile devices. So users and searches engines would love our website. What is needed from us is awesome content.

Happy blogging!

Finding keywords for SEO is an important part of the blog post writing process. It will help you to get more traffic for your articles. As we will see, the keyword research process will also give some great ideas on constructing the content.

When we write an article, we have a focus keyword in our mind, right?

Even if we don't do it from the SEO perspective, we have a keyword without realizing it.

When we say we will write an article about something, that is the keyword you have in our mind.

That keyword can be a noun, or it can be a sentence.

Before writing the article with the original keyword, it is a good idea to do keyword research. This should not take a lot of time. Moreover, it can even help us with the outline of the article, and it can give us new ideas.

There can be hundreds of ways and variations to do keyword research. This is just one way.

Let's start the process.

Let's say I have a "google indexing" keyword idea in my mind, and we want to do keyword research before writing the article about it.

We will use Ahrefs' Free Keyword Generator for this.

The search provides the following results:

If we scroll down, we will find the following results related to the topic we want to write about.

Here KD column shows the keyword difficulty for the keyword.

Keyword difficulty is a metric that measures how difficult it is to rank for a keyword. Ahref's keyword difficulty takes values from 0 to 100. Keywords with zero value are the easiest to rank for.

Ahref's Free Keyword Generator does not provide keyword difficulty for all the keyword ideas. But there is a way to guess it by looking on the first page of the Google search results. You can check how popular the top web pages are, how good the content is, how fresh the pages are, how relevant the content is, etc.

The next column shows the estimate of the monthly search volume. Which estimates how many times people searched this term within a month. The number is the annual average value.

The last column shows when the stats for the keyword were updated.

And last but not least, you can select the question tabs and look for the questions related to keywords that people ask about the topic.

We can also search for a longer keyword. For example, we can search for "google indexing how" instead of "google indexing".

Here are the results

• google indexing how long
• google indexing how important are
• google indexing how it works

Ok, now we got some of the keywords we want to rank for.

But we aren't done yet.

Before we proceed to the next step, you might be wondering.

Hey, but the search volume of the keywords was low. Why do we want to continue to write content for the keywords?

If you write a blog post on a new website, many SEOs suggest aiming at low search volume keywords.

This is true because you want to rank your page on the first page as quickly as possible to get organic traffic from searches.

When you increase your website's authority, you can aim for keywords with higher search volumes.

Read the detailed explanation on why you need to start small with new websites.

Checking the keywords of the competing pages

Now that we have investigated keyword ideas similar to our initial keyword and got the idea about monthly traffic and the difficulty of each of them, we can continue with the competitor research.

If we have the Ahrefs paid plan, we could use the Ahrefs Context Explorer.

However, we can do it for free using Ubersuggest's Traffic Analyzer.

Ok, let's pick a competitor whom we can overrun.

Let's do a Google search for the term "google indexing how it works"

Now we need to investigate the first pages of Google.

We see that the leading results are pages from Google.

When we open them we see that they are documents that shortly describe how indexing works in Google Search.

We don't need to panic here because:

• People will look at information from other sources as well.
• Google resources provide narrow and beginner information.

If we could provide more detailed information for advanced users, our web page might deserve to appear on the first page of the search results.

Now let's pick the competitor that we can compete with.

It is reasonable that we will not consider pages from Google, Ahrefs, Moz, and from other authoritative websites in the SEO niche.

At the time of the writing, a page that is not an authority in the SEO industry ranks in 7th place with the content written in 2016.

Note that we see different search results depending on the country and many other factors.

The page's content is generic and does not cover indexing in detail. We can target this page.

We copy the URL of the page and paste it on the Ubersuggest&#x27;s Traffic Analyzer.

And here are the results.

We can expand some keywords to see the traffic estimate for the first SERP (search engine result page).

When writing the article, we will try to cover the topics related to the keywords this page ranks.

Conclusion

This technique is just one way of doing keyword research. It works well for new websites. You don't even need any paid SEO tool for this.

The techniques and tools used in keyword research create many possibilities, but it is important to understand how search engine indexing works. That will help you with the keyword research.

For that reason, you can check how Google Indexing works.

In this article, I am going to speak about Image SEO optimization. I cannot cover everything about this extensive topic. We intend to bring traffic from the Google image search and other image search engines into our blog.

First of all, images, photos, and videos make blog posts appealing. The modern blogging platform requires at least one image. It will be shown between the Title and the blog post's text.

Images can represent photos, screenshots, illustrations, and gifs (short animations). Posts can also contain Youtube videos.

Photos and videos make blog posts lively. In addition to the image on the top of the blog post, try to put images and videos in between the paragraphs of the text. The number should be proportional to the length of the text. People get tired of reading a long stack of text. Images help you to keep visitors attention on the web page.

There's another point on having many photos and videos throughout articles. Many visitors scroll the web pages to see if they want to read it or not. If you have no visuals (images, photos, videos) in your article, users might leave your site without reading it, but when some of the visuals catch their attention, they might read the text around the photo. If that will get them interested, they might go to the top and read the whole article.

When you create blog posts with the modern blogging solution, you must enter an alt attribute.

The alt is an abbreviation for the word alternative. Web browsers use the alt attribute to show an alternative text when the specified photo is not found.

Thanks to technology and webmasters, we rarely see the missing photos these days. However, the definition shows that the alt attribute should describe the image with words.

Since the alt attribute is an excellent source of the image description, search engines started to look for it to understand the photos. Hence, it is one of the important factors to rank your images for the desired keywords.

That is why you need to use the alt attribute for SEO. The modern blogging platform requires the alt attribute because it's an SEO-focused platform.

Now, a question arises. Is the alt attribute the only attribute that search engines look for to understand the image?

The answer is no.

Search engines run image recognition algorithms on the images. They correctly understand what is depicted in the images most of the time.

In addition, search engines look at paragraphs around the image to extract to understand the context in which the image is used.

We see that the alt attribute, the text around the image, and the photo itself describe the image.

It's hard to deceive the search engine and optimize images for the wrong keywords, but we can rank our images in the search engine when we clearly and correctly explain an image using related keywords for which we want to rank.

Before going to the details, let's talk about the categories of the images

Illustrations

An example of this is "Content marketing"

We see illustrations and infographics on the "first page" of the image search results page.

It is important to note that many of the top images for the query have the "Content Marketing" title inside the illustration. Although Google, Pinterest, and other image search engines to some degree can understand the context of the related illustrations with image recognition algorithms and rank them for the search term "content marketing", it is a clever idea to have the keyword on the image.

Including the focus keyword is helpful for search engines and users. For example, if there is a graph or infographics about the content marketing with a "Content Marketing" text on it, the chances are high that users will click on it. Hence it will give you more traffic if your rankings are good enough.

Let's pick another example: "Yoga exercises".

There are some photos in the search results, but illustrations dominate.

By the way, we are doing search intent research in parallel. It can help a lot on to plan the content effectively.

Illustrations are usually designed by you, your team or ordered from freelancers.

The design may involve a lot of work. You might choose to go with royalty-free photos when your blog is small and you are not in the position where you want to put a lot of effort and still risk not getting "paid" for the effort quickly, but here's one more thing to consider.

You can design the illustrations for many sizes and social media platforms. At a minimum, you can have three dimensions.

1. The original size for the blogpost and many major social media platforms - 1200 x 628 or any other landspace size
2. Instagram - 1000 x 1000
3. Pinterest - 1000 x 1500

You can post to Facebook and Instagram with one publish. Additionally, in the case of infographics, you can create long-form Pinterest infographics.

So from the SEO perspective, we got some hints on when you need to use these images and how to design them.

Stock and royalty-free photos

Let us put Stock photos and royalty-free photos in one category. A simple web search will give all about the two kinds of photos. Since we are serious about SEO, we use web search for answers, right? 😉 I think that the most important thing not to overlook is the licensing. There are many licenses of royalty-free images that require attribution. Be careful not to be caught on this.

From the SEO perspective, these photos are publicly available for all content producers. If you look at the download numbers of great photos on Unsplash you can get an idea of how many times the same photo could be used in publicly available projects.

You need to consider that other websites possibly use the same photos you use.

Here's an example. Two websites are selling the same stock photo and they get a similar "score" so they are neighbours in the image search results.

Should you use these photos for your blog? Sure!

Of course, if you have own photos on the topic in decent quality, it is preferable to use them.

Now let's see how we can boost these photos. Of course, if you have a better alt tag, it will help you. It is a good idea to clearly describe what's in the photo.

Own photos

If you have great photos please feel free to use them. They are unique which is a great ranking factor for search engines. Also, it is hard to find a stock photo that is 100% close to the photo idea that you want to have.

Also, be it a photo on a website, on social media, or footage on a video, chances are high that people would instantly recognize stock photos and footage. This can reduce the perceived value of the content no matter how great is the stock photo or the video. You need to take this into attention because optimizing for user experience is a crucial part of internet marketing and it is many times can be taken into account by search algorithms

As in all cases, when you are using your photos don't forget to write a great alt text.

Conclusion

This article has covered the bare basics of image SEO optimization. Hopefully, this will give a few details on choosing visuals for the blog before publishing the content. Of course, you can optimize the blog later. However, it is best to have an SEO-optimized blog post right from the beginning.

I am going to tell you why I think that every website owner should think about SEO and why they need to build a strong foundation for SEO on their websites

I started my career as a software engineer. For me, it was cool because I could create things myself only by having a computer and make it available to people only by having access to the internet (there is no need for expensive manufacturing like for physical products and complicated or expensive sales channels, logistics, etc.)

The first thing I made and marketed was a free tool for software engineers. I created an SEO-optimized landing page for it using modern web technologies and launched it. Of course, I did a promotion on the industry-centric websites, and I got a traffic spike that faded after some time. Yes, It’s not surprising that the product launch promotion campaign’s organic traffic does fade when the hype is gone. The same is true for an ad with a limited budget, the traffic fades when the whole budget is spent.

One of the organic traffic mechanisms that I thought would work without a hassle was Github. If you don’t know about it. It's a marketplace for free software. Contrary to my expectations, the traffic from the platform was almost non-existent. So I was joking that you could put your secret software source codes on Github. Without marketing, hardly will anybody discover it. This is a joke, don't try this at home.

It was a free tool, I didn’t have any plans to monetize it from the beginning and I left it there.

So I forgot about it.

One day, 3 months, or 6 months later. I decided to check Google Analytics and what I saw was unexpected. I saw consistent traffic from Google. This is all in the case that I didn’t do anything for the website during this period.

That was the point that I realized how important it is to have an SEO-optimized website.

Once you have the SEO right, the website will start to work for you.

When I checked the number of installations, I saw a reasonably high conversion rate.

Yes, the traffic from search engines is warm traffic, and that’s another huge benefit of it.

So I came to the conclusion that if you know how to have a proper SEO then you will have constant traffic and conversions.

But there’s one big disadvantage in SEO. SEO is a slow game. That means that every improvement takes effect after a while.

The time is longer for the new websites. So if you want to launch a digital campaign for your product, you can’t just sit and wait for results. There come other forms of digital marketing.

So I immersed myself in the topics of SEO and digital marketing and used the knowledge to build several digital products.

Having created a lot of websites and digital assets, I decided to share my learnings and tools I use with you, which will hopefully help you to get more traffic, and if you haven’t one - create one and generate traffic.

Follow the blog for more posts about digital marketing.